ARTICLE

COUNTERNARRATIVES AND ACTIVISM SOCIAL MEDIAS ROLE IN SHAPING POLITICAL AWARENESS

23 Pages : 324-333

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).23      10.31703/gdpmr.2023(VI-II).23      Published : Jun 2023

Counter-Narratives and Activism: Social Media's Role in Shaping Political Awareness

    This research paper explores the growing utilization of social media by politicians, political entities, and governmental bodies as a means to connect with their constituents and exert influence on public sentiment. Although social media offers benefits like increased political engagement and direct communication, it also introduces concerns regarding the propagation of false information, hate speech, and manipulative content. The dissemination of inaccurate data and prejudiced narratives through social media has contributed to polarization and a lack of trust within political conversations. To tackle these challenges, the article proposes the adoption of effective strategies, such as promoting media literacy, backing fact-checking initiatives, fostering inclusivity of diverse perspectives, and holding social media platforms accountable. By collaborating, regulatory bodies and social media companies can work toward ensuring that social media continues to play a constructive role in shaping democratic processes.

    Social Media, Fake Narrative, Politics
    (1) Muhammad Qasim Khan
    Executive Director Programs, Centre of Excellence on Countering Violent Extremism, Khyber Pakhtunkhwa, Pakistan.
    (2) Areej Shahzad
    Undergraduate Student (BS-7th), Department of Politics & IR, International Islamic University, Islamabad, Pakistan.
    (3) Fakhra Altaf
    MS, Department of Politics & IR, International Islamic University, Islamabad, Pakistan.
  • DaÅŸli, Y. (2019). Use of social media as a tool for political communication in the field of politics. Ordu Ãœniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler AraÅŸtırmaları Dergisi, 9(1), 243–251. https://dergipark.org.tr/en/pub/odusobiad/issue/44137/523633
  • Goswami, M. P. (2018). Fake News and Cyber Propaganda: A Study of Manipulation and Abuses on Social Media. Kanishka Publisher, 535-544
  • Hashmi, W. F. (2022). Viewpoint: Social media and its effects. Dawn.com: https://www.dawn.com/news/1690606
  • Kumar, A. (2016). Role of Social Media in Political Campaigning and its Evaluation Methodology: A Review. 2016.
  • Muhammad Umair Chaudhary, S. M. (2020). Social Media a Tool of Political Awareness and Mobilization -A Study of Punjab, Pakistan. International Journal of Innovation, Creativity and Change, 1331- 1345.
  • Muzaffar, M. (2019). Social Media and Political Awareness in Pakistan: A Case Study of Youth. Pakistan Social Sciences Review, 3(II), 141–153. https://doi.org/10.35484/pssr.2019(3-ii)01
  • Nirankush Dutta, A. K. (2016). Use of Social Media for Political Engagement: A Literature Review. Birla Institute of Technology & Science (BITS), 517-523.
  • Noor Ul Amin, B. N. (2023). Media and Hybrid War: Political Influence and Disinformation. Journal of Education & Humanities Research (JEHR), 57-64.
  • Olowo, E. O. (2018). Role of Social Networking and Media in Political Awareness in Public. Journal of Mobile Computing & Application, 06-10. http://dx.doi.org/10.9790/0050-05040609
  • Preslav Nakov, G. D. (2021). Fake News, Disinformation, Propaganda, and Media Bias. Proceedings of the 30th ACM International Conference on Information & Knowledge Management, (pp. 4862– 4865).
  • Sharif, M. M. (2022). The state and the menace of social media. Express Tribune: https://tribune.com.pk/story/2377313/ the-state-and-the-menace-of-social-media
  • Strandberg, G. (2015). Social Media Politics: Using the Internet to Get Elected. CreateSpace Independent Publishing Platform.
  • Batool, S., Sultana, S., & Farrah-ul-Momineen. (2019). Analyzing the Role of Social Media in Strengthening Democracy in Pakistan. Global Social Sciences Review, IV(II), 391–402. https://doi.org/10.31703/gssr.2019(iv-ii).51
  • Ahmad, T., Alvi, A., & Ittefaq, M. (2019). The Use of Social Media on Political Participation Among University Students: An Analysis of Survey Results From Rural Pakistan. SAGE Open, 9(3), 215824401986448. https://doi.org/10.1177/2158244019864484
  • Zaeem Yasin, A. B. (2022). Role of Social Media in Democratization in Pakistan: An Analysis of Political Awareness, Efficacy and Participation in Youth. International Review of Social Sciences, 144- 166.

Cite this article

    APA : Khan, M. Q., Shahzad, A., & Altaf, F. (2023). Counter-Narratives and Activism: Social Media's Role in Shaping Political Awareness. Global Digital & Print Media Review, VI(II), 324-333. https://doi.org/10.31703/gdpmr.2023(VI-II).23
    CHICAGO : Khan, Muhammad Qasim, Areej Shahzad, and Fakhra Altaf. 2023. "Counter-Narratives and Activism: Social Media's Role in Shaping Political Awareness." Global Digital & Print Media Review, VI (II): 324-333 doi: 10.31703/gdpmr.2023(VI-II).23
    HARVARD : KHAN, M. Q., SHAHZAD, A. & ALTAF, F. 2023. Counter-Narratives and Activism: Social Media's Role in Shaping Political Awareness. Global Digital & Print Media Review, VI, 324-333.
    MHRA : Khan, Muhammad Qasim, Areej Shahzad, and Fakhra Altaf. 2023. "Counter-Narratives and Activism: Social Media's Role in Shaping Political Awareness." Global Digital & Print Media Review, VI: 324-333
    MLA : Khan, Muhammad Qasim, Areej Shahzad, and Fakhra Altaf. "Counter-Narratives and Activism: Social Media's Role in Shaping Political Awareness." Global Digital & Print Media Review, VI.II (2023): 324-333 Print.
    OXFORD : Khan, Muhammad Qasim, Shahzad, Areej, and Altaf, Fakhra (2023), "Counter-Narratives and Activism: Social Media's Role in Shaping Political Awareness", Global Digital & Print Media Review, VI (II), 324-333
    TURABIAN : Khan, Muhammad Qasim, Areej Shahzad, and Fakhra Altaf. "Counter-Narratives and Activism: Social Media's Role in Shaping Political Awareness." Global Digital & Print Media Review VI, no. II (2023): 324-333. https://doi.org/10.31703/gdpmr.2023(VI-II).23