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EFFECTS OF SOCIAL MEDIA HEALTH AWARENESS CAMPAIGNS ON LAHOREBASED YOUTH A CASE STUDY OF COVID19 20212023

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02 Pages : 15-33

http://dx.doi.org/10.31703/gdpmr.2023(VI-IV).02      10.31703/gdpmr.2023(VI-IV).02      Published : Dec 2023

Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case Study of COVID-19 [2021-2023]

Abstract

    This article explores the impact of social media health campaigns related to COVID-19 on youth. These campaigns aim to disseminate accurate information, combat misinformation, and promote healthy behaviours. The study examines knowledge acquisition, its influence on youth behaviours, its effects on mental health, and the factors contributing to the effectiveness of such campaigns. The research hypothesis suggests that these campaigns create awareness, change behaviours, facilitate preventive measures, and are positively utilized by youth. The study, conducted through a questionnaire in Lahore, includes 350 participants and uses descriptive survey methods and statistical analysis to assess the impact of these campaigns on the youth population, shedding light on their role during the COVID.

    Health Campaigns, Covid-19, Misinformation

    (1) Dua Ijaz
    Undergrduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan.
    (2) Minahil Tahir
    Undergrduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Ijaz, D., & Tahir, M. (2023). Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case Study of COVID-19 [2021-2023]. Global Digital & Print Media Review, VI(IV), 15-33. https://doi.org/10.31703/gdpmr.2023(VI-IV).02

CHICAGO

    CHICAGO : Ijaz, Dua, and Minahil Tahir. 2023. "Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case Study of COVID-19 [2021-2023]." Global Digital & Print Media Review, VI (IV): 15-33 doi: 10.31703/gdpmr.2023(VI-IV).02

HARVARD

    HARVARD : IJAZ, D. & TAHIR, M. 2023. Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case Study of COVID-19 [2021-2023]. Global Digital & Print Media Review, VI, 15-33.

MHRA

    MHRA : Ijaz, Dua, and Minahil Tahir. 2023. "Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case Study of COVID-19 [2021-2023]." Global Digital & Print Media Review, VI: 15-33

MLA

    MLA : Ijaz, Dua, and Minahil Tahir. "Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case Study of COVID-19 [2021-2023]." Global Digital & Print Media Review, VI.IV (2023): 15-33 Print.

OXFORD

    OXFORD : Ijaz, Dua and Tahir, Minahil (2023), "Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case Study of COVID-19 [2021-2023]", Global Digital & Print Media Review, VI (IV), 15-33

TURABIAN

    TURABIAN : Ijaz, Dua, and Minahil Tahir. "Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case Study of COVID-19 [2021-2023]." Global Digital & Print Media Review VI, no. IV (2023): 15-33. https://doi.org/10.31703/gdpmr.2023(VI-IV).02