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EXPLORING SOCIAL MEDIA ROLE IN POLITICAL AWARENESS AMONG VOTERS OF PESHAWAR

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04 Pages : 35-42

http://dx.doi.org/10.31703/gdpmr.2022(V-I).04      10.31703/gdpmr.2022(V-I).04      Published : Mar 2022

Exploring Social Media Role in Political Awareness Among Voters of Peshawar

Abstract

    The study aims to investigate social media's role in political awareness in Peshawar, Khyber Pakhtunkhwa, and to understand the voters' perception of social media in political participation. The study is quantitative, and the survey method was used to examine the transition in the political arena in Pakistan during the General Elections 2013 due to the rich participation of social media by political parties and even common citizens. A structured questionnaire was developed with purposive sampling of 260 participants to analyze the voting behavior of Peshawar. This study's results showed that social media enabled political parties and citizens to access information and participate in any political debate. The results also showed that the people of Peshawar responded to the call for demonstrations through social media. The study concludes that citizens got more aware of their political rights with the advent of social media.

    Social Media, Politics, Voters, Political Awareness, Election Campaign

    (1) Shahid Minhas
    Assistant Professor, Department of Mass Communication and Media Studies, GIFT University Gujranwala, Punjab, Pakistan.
    (2) Yunas Khan
    Assistant Professor /HOD, Department of Pakistan Studies, Islamia College Peshawar, KP, Pakistan.
    (3) Amrat Haq
    Assistant Professor, Department of Media and Communication Studies, Female Campus, International Islamic Univeristy, Islamabad, Pakistan.
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References

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Cite this article

APA

    APA : Minhas, S., Khan, Y., & Haq, A. (2022). Exploring Social Media Role in Political Awareness Among Voters of Peshawar. Global Digital & Print Media Review, V(I), 35-42. https://doi.org/10.31703/gdpmr.2022(V-I).04

CHICAGO

    CHICAGO : Minhas, Shahid, Yunas Khan, and Amrat Haq. 2022. "Exploring Social Media Role in Political Awareness Among Voters of Peshawar." Global Digital & Print Media Review, V (I): 35-42 doi: 10.31703/gdpmr.2022(V-I).04

HARVARD

    HARVARD : MINHAS, S., KHAN, Y. & HAQ, A. 2022. Exploring Social Media Role in Political Awareness Among Voters of Peshawar. Global Digital & Print Media Review, V, 35-42.

MHRA

    MHRA : Minhas, Shahid, Yunas Khan, and Amrat Haq. 2022. "Exploring Social Media Role in Political Awareness Among Voters of Peshawar." Global Digital & Print Media Review, V: 35-42

MLA

    MLA : Minhas, Shahid, Yunas Khan, and Amrat Haq. "Exploring Social Media Role in Political Awareness Among Voters of Peshawar." Global Digital & Print Media Review, V.I (2022): 35-42 Print.

OXFORD

    OXFORD : Minhas, Shahid, Khan, Yunas, and Haq, Amrat (2022), "Exploring Social Media Role in Political Awareness Among Voters of Peshawar", Global Digital & Print Media Review, V (I), 35-42

TURABIAN

    TURABIAN : Minhas, Shahid, Yunas Khan, and Amrat Haq. "Exploring Social Media Role in Political Awareness Among Voters of Peshawar." Global Digital & Print Media Review V, no. I (2022): 35-42. https://doi.org/10.31703/gdpmr.2022(V-I).04