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EXPLORING THE IMPACT OF PAKISTANI VLOGGERS CONTENT ON YOUTH

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04 Pages : 28-40

http://dx.doi.org/10.31703/gdpmr.2023(VI-III).04      10.31703/gdpmr.2023(VI-III).04      Published : Sep 2023

Exploring the Impact of Pakistani Vloggers' Content on Youth

Abstract

    This research study aims to explore the impact of vloggers' content on youth in Rawalpindi, Pakistan. The study utilizes a qualitative research method and draws upon two theoretical frameworks: The Uses and Gratifications Theory and the Social Cognitive Theory. By examining the types of content produced by vloggers and their influence on youth perceptions and behaviours, this study contributes to a deeper understanding of the dynamics between vloggers and their audience. Data collection involves interviews administered to a sample of youth participants, aiming to capture their engagement with vloggers' content and the perceived impact on their perceptions and behaviours. The interviews include questions related to the types of vloggers followed, the themes addressed in their content, and the influence on lifestyle choices, cultural trends, and societal norms. The research analyzes the collected data making themes and the thematic analysis, to identify patterns and correlations between vloggers' content and youth responses.

    Vloggers, Content, Youth, Rawalpindi

    (1) Lareb Kanwal
    MS Scholar, Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan.
    (2) Raazia Naeem
    MS Scholar, Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Kanwal, Lareb, and Raazia Naeem. 2023. "Exploring the Impact of Pakistani Vloggers' Content on Youth." Global Digital & Print Media Review, VI (III): 28-40 doi: 10.31703/gdpmr.2023(VI-III).04

HARVARD

    HARVARD : KANWAL, L. & NAEEM, R. 2023. Exploring the Impact of Pakistani Vloggers' Content on Youth. Global Digital & Print Media Review, VI, 28-40.

MHRA

    MHRA : Kanwal, Lareb, and Raazia Naeem. 2023. "Exploring the Impact of Pakistani Vloggers' Content on Youth." Global Digital & Print Media Review, VI: 28-40

MLA

    MLA : Kanwal, Lareb, and Raazia Naeem. "Exploring the Impact of Pakistani Vloggers' Content on Youth." Global Digital & Print Media Review, VI.III (2023): 28-40 Print.

OXFORD

    OXFORD : Kanwal, Lareb and Naeem, Raazia (2023), "Exploring the Impact of Pakistani Vloggers' Content on Youth", Global Digital & Print Media Review, VI (III), 28-40

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