http://dx.doi.org/10.31703/gdpmr.2023(VI-I).12
10.31703/gdpmr.2023(VI-I).12
Published : Mar 2023
Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas
The present study aims to explore how females are objectified in the Urdu dramas of Pakistan. Moreover, it is investigated what issues related to females are mostly presented in Pakistani dramas. Previous literature mainly focused on the portrayal of females in television advertisements. However, the present study explores the phenomenon from a qualitative perspective. The population of the current study includes Urdu dramas shown During prime hours on Pakistani networks. Six popular dramas were chosen for the qualitative study. The primary goal of the research was to investigate how Pakistani Urdu dramas objectify women. In this regard, a thematic analysis of female characters in Pakistani Urdu dramas is conducted. This study found that females are objectified through their outfits, roles, expressions, physical appearances, camera angling, dialogues, and bold scenes. Moreover, the study observed the following issues highlighted by Pakistani dramas such as domestic conflicts, social media scandals, female marriage problems, remarriage issues, and domestic violence.
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Female Objectification, Sexual Objectification, Social Issues, Media, Creature, The Portrayal of Women, Thematic Analysis
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(1) Quratulain
M.Phil. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(2) Aasima Safdar
Assistant Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(3) Rabia Tahir
M.Phil. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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Cite this article
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APA : Quratulain., Safdar, A., & Tahir, R. (2023). Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas. Global Digital & Print Media Review, VI(I), 140-150. https://doi.org/10.31703/gdpmr.2023(VI-I).12
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CHICAGO : Quratulain, , Aasima Safdar, and Rabia Tahir. 2023. "Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas." Global Digital & Print Media Review, VI (I): 140-150 doi: 10.31703/gdpmr.2023(VI-I).12
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HARVARD : QURATULAIN., SAFDAR, A. & TAHIR, R. 2023. Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas. Global Digital & Print Media Review, VI, 140-150.
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MHRA : Quratulain, , Aasima Safdar, and Rabia Tahir. 2023. "Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas." Global Digital & Print Media Review, VI: 140-150
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MLA : Quratulain, , Aasima Safdar, and Rabia Tahir. "Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas." Global Digital & Print Media Review, VI.I (2023): 140-150 Print.
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OXFORD : Quratulain, , Safdar, Aasima, and Tahir, Rabia (2023), "Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas", Global Digital & Print Media Review, VI (I), 140-150
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TURABIAN : Quratulain, , Aasima Safdar, and Rabia Tahir. "Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas." Global Digital & Print Media Review VI, no. I (2023): 140-150. https://doi.org/10.31703/gdpmr.2023(VI-I).12