http://dx.doi.org/10.31703/gdpmr.2023(VI-IV).04
10.31703/gdpmr.2023(VI-IV).04
Published : Dec 2023
Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa
With the development of technologies like cell phones, radios, televisions, and the internet, the globe has improved. There are many ways to amuse, educate, converse, impart, and shareinformation. There are many different types of programs available nowadays. The public has now become aware of and vocal about the numerous film content infractions. The goal of the current study is to investigate the cultural features of Pashto films and how they affect young people in Karak. Movies have a significant influence on how individuals behave. It is clear that Pashto films promote violent messages, which directly affect the young people who watch them. Data is gathered for this purpose from Khushal Khan Khattak University in Karak's nine departments. The nature of this investigation is qualitative. According to a study, viewers are more exposed to Pashto films, which do not significantly contribute to the erasure of Pashto culture through their content.
-
Pashto Movies, Cultural Traits, Pashtoon Youth, Pollywood, Digital Media, YouTube
-
(1) Muhammad Kaqbad Alam
PhD Scholar, Department of Journalism and Mass Communication, University of Peshawar, KP, Pakistan.
(2) Abdul Sammad
MS Scholar, Department of Communication & Media Studies, Khushal Khan Khattak University, Karak, KP, Pakistan.
(3) Abdul Basit
Assistant Professor, School of Media and Communication Studies, University of Management and Technology (UMT), Lahore, Punjab, Pakistan.
- Ahmed, M. S., Wahab, Z., & Rehman, Z. (2017). Pukhtunwali and its Depiction in Pakistani Advertising. FWU Journal of Social Sciences, 11(2), 181-190.
- Alam, T., Zahid, M., & Ali, S. R. (2019). Violence in Pashto Movies and Its Impact on Youth Behavior: A Case Study of Mardan City. Pakistan Journal of Society, Education and Language (PJSEL), 5(1), 88- 101
- Ashraf, A., Juni, M. S., Haider, I., Sohail, M. M., Gujjar, S., Alam, M. K., & Kareem, J. (2014). The role of sexual movies in sex counselling and their impact on the moral behaviour of youth. Deleted Journal, 11(2), 231–236. http://www.ijisr.issr-journals.org/abstract.php?article=IJISR- 14-271-06
- Essig, L. (2015). Means and Ends: A theory framework for understanding entrepreneurship in the US arts and culture sector. ˜the œJournal of Arts Management, Law, and Society/˜the œJournal of Arts Management, Law, and Society, 45(4), 227–246. https://doi.org/10.1080/10632921.2015.1103673
- Flood, M. (2007). Why violence against women and girls happens, and how to prevent it. Faculty of Law. https://eprints.qut.edu.au/103418/
- Frandsen, F., & Johansen, W. (2013). Public relations and the new institutionalism: In search of a theoretical framework. Public Relations Inquiry, 2(2), 205–221. https://doi.org/10.1177/2046147x13485353
- Garrison-Wade, D., & Lehmann, J. P. (2009). A Conceptual Framework for Understanding Students with Disabilities Transition to Community College. Community College Journal of Research and Practice, 33(5), 415–443. https://doi.org/10.1080/10668920802640079
- Ghalib, S. W., Ullah, R., & Khan, Z. (2021). The Depiction of Violent Masculine Traits in Pashtu Movies and its Impact on Youth Behaviour. Pakistan journal of criminology, 13(3).
- Gilmour, B. (2008). Warrior Poets: Guns, Movie- making and the Wild West of Pakistan
- Gul, M. (2015). Public Diplomacy or Propaganda: A Case Study of Voa Deewa Pashto Radio Service for the Tribal Region of Pakistan & Afghanistan. http://purl.flvc.org/fsu/fd/FSU_2015fall_Gul_fsu_0071E_12726
- Juni, M. M. S. A., Sadiq, F., Kareem, J., Alam, M. K., Haider, I., Ashraf, C. A., & Ali, M. (2014). The Influence of Indian Culture on Pakistani Society: A Case Study of Layyah City. International Journal of Innovation and Applied Studies, 8(3), 1120– 1125. http://www.issr- journals.org/links/papers.php?journal=ijias&application=pdf&article=IJIAS-14-257-03
- Juni, M. S., Kareem, J., Alam, M., Haider, I., & Ashraf, A. (2014). IMPACT OF PAKISTAN TELEVISION (PTV) DRAMAS ON RURAL CULTURE: A CASE STUDY OF DISTRICT LAYYAH. https://www.semanticscholar.org/paper/IMPACT-OF-PAKISTAN-TELEVISION-(PTV)-DRAMAS-ON-RURAL-Juni-Kareem/bda5045eb76939905db62e337df2ede80c12bc0d#citing-papers
- Khan, M. Taimour. S. (2016). Pakistanizing Pashtun: The linguistic and cultural disruption and re-invention of Pashtun. American University.
- Khan, U. (2023). Ungoverned Spaces, their Exploitation and Militancy. A Case Study of the Un-governance of Pakistan's Former Federally Administered Tribal Areas, and its Exploitation by Tehreek-e- Taliban Pakistan.
- Mukhtar, Y., Iqbal, L., & Rehman, F. (2020). Representation of Pashtun Culture in Pashto Films Posters: A Semiotic analysis. Global Language Review, V(I), 281–292. https://doi.org/10.31703/glr.2020(v-i).29
- Ocholla, D. N., & Roux, J. L. (2011). Conceptions and misconceptions of theoretical frameworks in Library and Information Science research : a case study of selected theses and dissertations from eastern and southern African universities. Mousaion, 29(2), 61–74. https://www.researchgate.net/profile/Dennis_Ocholla/publication/273133088_CONCEPTIONS_AND_MISCONCEPTIONS_OF_THEORETICAL_FRAMEWORKS_IN_LIBRARY_AND_INFORMATION_SCIENCE_RESEARCH_A_CASE_STUDY_OF_SELECTED_THESES_AND_DISSERTATIONS_FROM_EASTERN_AND_SOUTHERN_AFRICAN_UNIVERSITIES/links/54f8ae3c0cf28d6deca2bd73.pdf
- Rasheed, Z. (2022, July 28). Emerging trends in Pakistani movies: Future perspectives by analyzing movies produced during 2013- 2019. https://journals.pakistanreview.com/index.php/GJPR/article/view/106
- Rizvi, W. R. (2014). Visual pleasure in Pakistani cinema (1947-2014). International Journal of Asia Pacific Studies (special issue on performance in Asia), 10(2), 73-105.
- Robert, B. (2016). A FORMAL CONCEPT OF CULTURE IN THE CLASSIFICATION OF ALFRED L. KROEBER AND CLYDE KLUCKHOHN. https://philarchive.org/rec/ROBAFC-5
- Trochim, W., & Donnelly, J. P. (2006). The research methods knowledge base. Atomic Dog.
Cite this article
-
APA : Alam, M. K., Sammad, A., & Basit, A. (2023). Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa. Global Digital & Print Media Review, VI(IV), 52-65. https://doi.org/10.31703/gdpmr.2023(VI-IV).04
-
CHICAGO : Alam, Muhammad Kaqbad, Abdul Sammad, and Abdul Basit. 2023. "Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa." Global Digital & Print Media Review, VI (IV): 52-65 doi: 10.31703/gdpmr.2023(VI-IV).04
-
HARVARD : ALAM, M. K., SAMMAD, A. & BASIT, A. 2023. Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa. Global Digital & Print Media Review, VI, 52-65.
-
MHRA : Alam, Muhammad Kaqbad, Abdul Sammad, and Abdul Basit. 2023. "Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa." Global Digital & Print Media Review, VI: 52-65
-
MLA : Alam, Muhammad Kaqbad, Abdul Sammad, and Abdul Basit. "Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa." Global Digital & Print Media Review, VI.IV (2023): 52-65 Print.
-
OXFORD : Alam, Muhammad Kaqbad, Sammad, Abdul, and Basit, Abdul (2023), "Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa", Global Digital & Print Media Review, VI (IV), 52-65
-
TURABIAN : Alam, Muhammad Kaqbad, Abdul Sammad, and Abdul Basit. "Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa." Global Digital & Print Media Review VI, no. IV (2023): 52-65. https://doi.org/10.31703/gdpmr.2023(VI-IV).04