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KPOP FANS PRACTICES CONTENT CONSUMPTION TO PARTICIPATORY APPROACH

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16 Pages : 238-250

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).16      10.31703/gdpmr.2023(VI-II).16      Published : Jun 2023

K-pop Fans Practices: Content Consumption to Participatory Approach

Abstract

    This article gives insight into K-pop fans' practices from the perspective of consumption patterns to a participatory approach. Digital advancement requires reshaping strategies to persuade fans to participate for idols' good image. The article examines and explores trends of participation by fans emerging due to psycho-social needs of connectedness with idols and fan communities. The study uses a systematic review method and discusses the different ways in which fans participate in the K-pop genre of fandom. The findings highlight the importance of fan communities in digital times and how they use social media to connect with other fans to participate in fandom activities. The study concludes that K-pop strategies for fans' involvement and retaining them as enthusiastic participants are exceptional. A case study of K-pop may be taken as a complete understanding of digitized fans targeting and utilizing their energies for K-pop image building.

    K-pop, Fan practices, Content consumption to participation, Digital fandom

    (1) Ushba Ismail
    Assistant Professor, Department of Communication & Media Studies, Fatima Jinnah Women's University, Islamabad, Pakistan.
    (2) Musa Khan
    Assistant Professor, Riphah Institute of Media Sciences, Riphah International University, Islamabad, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Ismail, Ushba, and Musa Khan. 2023. "K-pop Fans Practices: Content Consumption to Participatory Approach." Global Digital & Print Media Review, VI (II): 238-250 doi: 10.31703/gdpmr.2023(VI-II).16

HARVARD

    HARVARD : ISMAIL, U. & KHAN, M. 2023. K-pop Fans Practices: Content Consumption to Participatory Approach. Global Digital & Print Media Review, VI, 238-250.

MHRA

    MHRA : Ismail, Ushba, and Musa Khan. 2023. "K-pop Fans Practices: Content Consumption to Participatory Approach." Global Digital & Print Media Review, VI: 238-250

MLA

    MLA : Ismail, Ushba, and Musa Khan. "K-pop Fans Practices: Content Consumption to Participatory Approach." Global Digital & Print Media Review, VI.II (2023): 238-250 Print.

OXFORD

    OXFORD : Ismail, Ushba and Khan, Musa (2023), "K-pop Fans Practices: Content Consumption to Participatory Approach", Global Digital & Print Media Review, VI (II), 238-250

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