ARTICLE

MEDIA LITERACY AMONG GWADARBASED WOMEN ANALYSIS OF CHALLENGES OPPORTUNITIES AND EMPOWERMENT

02 Pages : 11-21

http://dx.doi.org/10.31703/gdpmr.2024(VII-I).02      10.31703/gdpmr.2024(VII-I).02      Published : Mar 2024

Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities, and Empowerment

    The port city Gwadar is currently Pakistan's developing city, where not only national but also international projects are being held. In spite of it people of Gwadar, mainly women in this modern and technological era have less or are not media literate. This quantitative research study is held to examine the level of media literacy, opportunities for women to make them media literate, challenges, and also to examine women empowerment in the city of Gwadar. Approximately 100 surveys were filled from the population of the city. The Social Cognitive Theory was used as a theoretical framework. The result of the study revealed that women residing in Gwadar face many challenges while gaining media literacy skills because of the lack of technology there, and the lack of opportunities most of the women are unaware of training centers that give media literacy skills. Apart from this because of technological and internet issues in the city, people don't have access to online training centers also.

    Media Literacy, Gwadar-based Women, Opportunities, Barriers, Technology
    (1) Shaneela
    Graduate, Department of Communication and Media Research, University of the Punjab, Lahore, Punjab, Pakistan.
  • Akhter, N., & Naheed, F. (2014). PERCEPTIONS OF EDUCATED WOMEN ABOUT THE ROLE OF MEDIA IN WOMEN EMPOWERMENT. European Scientific Journal, 10(31). http://eujournal.org/index.php/esj/article/viewFile/4584/4381

  • Choma, B. L., Foster, M. D., & Radford, E. (2007). Use of objectification theory to examine the effects of a media literacy intervention on women. Sex Roles, 56(9–10), 581–590. https://doi.org/10.1007/s11199-007-9200-x
  • Cohen, H. L. (2002). DEVELOPING MEDIA LITERACY SKILLS TO CHALLENGE TELEVISION’S PORTRAYAL OF OLDER WOMEN. Educational Gerontology, 28(7), 599–620. https://doi.org/10.1080/03601270290099796
  • Media Literacy for Woman’s Empowerment. A Case Study with Groups of Honduran Indigenous and Rural Women in Vulnerable Situation. (2019). Медиаобразование, 59(3). https://doi.org/10.13187/me.2019.3.367
  • Nettlefold, J., & Williams, K. (2021). News media literacy challenges and opportunities for Australian school students and teachers in the age of platforms. ˜the œJournal of Media Literacy Education, 13(1), 28–40. https://doi.org/10.23860/jmle-2021-13-1-3
  • Purohit, H., Bharti, N., & Joshi, A. (2015). Partnering for promotion of digital literacy among women in Rajasthan through Bhartiya Model of Digital Literacy. Social Science Research Network. https://doi.org/10.2139/ssrn.2665736
  • Sharda, A. (2014). Media and Gender Stereotyping: The need for Media Literacy. International Research Journal of Social Sciences. http://www.isca.in/IJSS/Archive/v3/i8/8.ISCA-IRJSS-2014-109.pdf
  • Suwana, F., & Lily, L. (2017). Empowering Indonesian women through building digital media literacy. Kasetsart Journal of Social Sciences, 38(3), 212–217. https://doi.org/10.1016/j.kjss.2016.10.004

Cite this article

    CHICAGO : Shaneela, . 2024. "Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities, and Empowerment." Global Digital & Print Media Review, VII (I): 11-21 doi: 10.31703/gdpmr.2024(VII-I).02
    HARVARD : SHANEELA. 2024. Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities, and Empowerment. Global Digital & Print Media Review, VII, 11-21.
    MHRA : Shaneela, . 2024. "Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities, and Empowerment." Global Digital & Print Media Review, VII: 11-21
    MLA : Shaneela, . "Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities, and Empowerment." Global Digital & Print Media Review, VII.I (2024): 11-21 Print.
    OXFORD : Shaneela, (2024), "Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities, and Empowerment", Global Digital & Print Media Review, VII (I), 11-21
    TURABIAN : Shaneela, . "Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities, and Empowerment." Global Digital & Print Media Review VII, no. I (2024): 11-21. https://doi.org/10.31703/gdpmr.2024(VII-I).02