2026-07-26T13:14:05Z https://gdpmrjournal.com/oai/?metadataPrefix=oai_dc&verb=ListRecords

oai:gdpmrjournal.com:393675 2018-12-30 gdpmr

Attitude of Female Mass Communication Students Pursuing Journalism as a Career in Pakistan: A Case Study of Lahore Aiza Raza Journalism Mass communication Media Media Studies Soft News The researcher in this article argued about the Attitude of Female Mass Communication Students Towards Journalism as a Career. A case study of Lahore. A large number of female students passed out as a graduate in mass communication degree from different Universities in our country, but some of them go out in the field to practice their Journalism profession. Survey method was adopted, and to perform the survey 150 sample size of female mass communication students were chosen. The findings of the research article show that female students of mass communication contain a negative attitude towards journalism as a profession due to low salary and they found journalism as a risky profession. One of the reasons for the negative attitude is that females find less career opportunities in media. Also, our society should change their image towards media and teachers plus institutes should make journalism more valuable for the students. Humanity Publications MPhil Scholars, SMCS, UMT Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gdpmrjournal.com/article/attitude-of-female-mass-communication-students-pursuing-journalism-as-a-career-in-pakistan-a-case-study-of-lahore https://doi.org/10.31703/gdpmr.2018(I-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 1, Issue 1 Pakistan

oai:gdpmrjournal.com:393676 2018-12-30 gdpmr

Effects of Indian Cartoons on Pakistani Children Khadija Maqsood Cartoons Cultural Identity YouTube Social Media Electronic Media This study is conducted to assess the impact of Indian Cartoons on Pakistani children. For this purpose, the survey was conducted among the common citizens of Pakistan. In total 50 participants took part in the survey. It has been established that the major impacts of Indian Cartoons include children adopting foreign cultural traits, adopting Hindi language and diverting away from Religion to some extent. These impacts can become harmful in future if the foreign traits adopted by children get cemented. These children are the future of Pakistan. If they do not stick to their original cultural identity, then in few years the distinct identity of Pakistan will be lost. Even when the cartoons are banned from Pakistani channels, still they are present on social media platforms like Youtube. Parents must ensure that their children do not watch Indian cartoons. Only then we will be able to save our culture. Humanity Publications MPhil Scholar SMCS, UMT Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gdpmrjournal.com/article/effects-of-indian-cartoons-on-pakistani-children https://doi.org/10.31703/gdpmr.2018(I-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 1, Issue 1 Pakistan

oai:gdpmrjournal.com:393677 2018-12-30 gdpmr

Impact of Social Networking Sites on Human Basic Privacy Rights Javeria Nazeer Muhammad Farooq Social Networking Sites Privacy Rights Disclosure of Personal Information In recent era, Social networking sites (SNSs) have become an important source of communication and also became a matter of interest for researchers in several disciplines such as communications, technology and sociology. As SNSs are spreading rapidly, new issues regarding privacy and security are also raising. These Social networking sites including Facebook, Twitter etc. often reveal private data through the enclosure of public profiles, photographs, videos and messages send to the family, friends and general public. That is why the researcher is concerned to investigate the impact of Social networking sites (SNSs) on human basic privacy rights. As it was not possible to conduct a survey in complete population, therefore sample of 250 respondents (50% males & 50% females) was selected from different universities and colleges of Lahore, city of Pakistan. In the process of survey, questionnaire technique has been used to obtain the quantitative data. The findings revealed that Social Networking Sites significantly violate the human basic privacy rights. Majority of the respondents were of the view that privacy rights are harmed by SNSs. 10.4% respondents were strongly disagreeing about the statement that Facebook privacy is a real problem, 18.0% were disagree, 20.4% were neutral about the problem while 38.4% said they are agreed and 12.8% were strongly agree. The results also suggested that social networking sites leak personal data and also become a reason for disclosure of personal information. Hence, it is necessary when a user involves in the Social networking site he/she should be aware and vigilant of the privacy and security risks. Humanity Publications Assistant professor, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan. MPhil Scholar, Department of Mass Communication, Lahore garrison University, Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gdpmrjournal.com/article/impact-of-social-networking-sites-on-human-basic-privacy-rights https://doi.org/10.31703/gdpmr.2018(I-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 1, Issue 1 Pakistan

oai:gdpmrjournal.com:393678 2018-12-30 gdpmr

Social Media Platform Promotes Fake Personalities: A Survey of Lahore District Soha Afzal Social Media Society Fake Personalities blogging influencers It is a significant problem of todays life that social media is all around us and we are addicted to it. On the other hand Social media Platform Promote fake personalities. Some people with diplomatic and fake mind-set use social media apps as a profession just for earning and fame.89.7% respondents say that fake personalities post vulgar content on social media apps. 84.6% said that they are spreading vulgarity which is affecting society negatively. Online survey is done to get results and 92.3% people think that diplomatic personalities are not playing any important or useful part in society. Other results according to this question are also concerning as according to 79.5% people, society do not follow them in real life matters and do not respect them. Both men and women were targeted for survey and it is concluded that diplomatic personalities should be banned or stopped posting such harmful content. Humanity Publications MPhil Scholar, SMCS, UMT Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gdpmrjournal.com/article/social-media-platform-promotes-fake-personalities-a-survey-of-lahore-district https://doi.org/10.31703/gdpmr.2018(I-I).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 1, Issue 1 Pakistan

oai:gdpmrjournal.com:393679 2018-12-30 gdpmr

Social Behaviors and Separation Anxiety in Unattended Social Media User Children of Working Women (in Lahore District) Sana Iqbal vSocial Behaviors Separation Anxiety Social Media Users Working Women In this research article, the discussion moves around children who faces a prolonged separation anxiety, which does not diminish even with parent's best efforts. 88.4% results showed that when parents go to work, usually children use social media content unattended. Children use social networking apps which are not age restricted and can put a negative impact on their social behaviors. Survey method is conducted to get the results for the research on this issue. 88.4% results proved that children of working women face separation anxiety. It is recommended in this research that awareness on these issues can make parents able to grasp the only way they can control anxiety issue in their children and have an eye on their social media use, which is to build healthy relationship with their children and gain their trust so that they share everything with their parents. Humanity Publications MPhil scholar, SMCS, UMT Lahore, Punjab, Pakistan. 2018-12-30 Text Article application/pdf https://gdpmrjournal.com/article/social-behaviors-and-separation-anxiety-in-unattended-social-media-user-children-of-working-women-in-lahore-district https://doi.org/10.31703/gdpmr.2018(I-I).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 1, Issue 1 Pakistan

oai:gdpmrjournal.com:393680 2020-12-30 gdpmr

Effects of Social Media on Moral Values of Pakistani Community: An Analysis of Youth Perception in Lahore Areej Mumtaz Social Media Youth Influencers Netizens Trolling In this research article, the discussion will revolve around social media users and their impact on social media content making. Media produce what public demands, but that can cause an affect to moral values of society. Pakistan is an Islamic state where there is culture and traditions.But recently it seems that our social media contains numerous content that is being criticized by public viewers, this study is to identify the relation of social media users (Netizens) with social media content maker (influencers). This research article also study about trolls/memes cause and effect. Our young generation is known to be active on social media due to which reason social media content is becoming questionable and the increase in such contain do have cause and effects that will be study in this article and will be explained in depth analysis. Humanity Publications MPhil Scholars, SMCS, UMT, Lahore, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gdpmrjournal.com/article/effects-of-social-media-on-moral-values-of-pakistani-community-an-analysis-of-youth-perception-in-lahore https://doi.org/10.31703/gdpmr.2020(III-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 3, Issue 1 Pakistan

oai:gdpmrjournal.com:393681 2020-12-30 gdpmr

Disappearing Copyright Laws in Digital Age: A Survey on TIKTOK Users in Lahore Akif Wasim Social Networking Applications TIKTOK Copyright Infringement Imitation Theory Social Cognitive Theory Social Networking sites have become a requirement to exist as socially acceptable beings. The need to be a part of the growing change and to feel being accepted as intuitively and technologically modern, people seems to have started adopting norms that were once immoral and criminal in nature. This research article focuses on disappearing Copyrights Laws in our developing digital age. Chiefly, TIKTOK application is under light for making people adopt to some new understandings of information sharing and respecting individual's creativity contrary to longstanding rules. Social Cognitive Theory was used to examine the means by which this application might be aiding as a catalyst for deteriorating the importance of these laws. Humanity Publications MPhil Scholars, SMCS, UMT, Lahore, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gdpmrjournal.com/article/disappearing-copyright-laws-in-digital-age-a-survey-on-tiktok-users-in-lahore https://doi.org/10.31703/gdpmr.2020(III-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 3, Issue 1 Pakistan

oai:gdpmrjournal.com:393682 2020-12-30 gdpmr

Effects of Cyber Bullying on the Youth: A Case Study of Lahore Students Ramsha Jamal Cyber Bullying Online Harassment Mental Health Body Shamming Bullying Laws Cyber bullying is becoming major concern especially when social media is booming and the increase amount of usage of social media. To explain this phenomenon, theoretical frame work “Spiral of silence” theory is used in this research article. The survey was distributed to university students and to perform the survey 300 sample size of university students were chosen. The results were analyzed using Percentage method. Results indicated that university students who were victimized by cyber bullying experiences Harassment, threats, body shamming and hateful comments. Most of the cyber bullying victims are girls. The researcher was able to find how bullying affect mental health of youngsters. The researcher was also able to determine that cyber bullies is not always suicide is not ended up at suicide. The researcher also recommended that government should give awareness about bullying laws and it should be discuss in institutions as well. Humanity Publications MPhil Scholar, SMCS, UMT Lahore, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gdpmrjournal.com/article/effects-of-cyber-bullying-on-the-youth-a-case-study-of-lahore-students https://doi.org/10.31703/gdpmr.2020(III-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 3, Issue 1 Pakistan

oai:gdpmrjournal.com:393683 2020-12-30 gdpmr

Effects of Downsizing in Media Industry on Journalist: Survey of Jung Media Group Moeen Ahmad Media Digital Media Technology Social Media Publications Media industry in Pakistan is one of the fastest growing industry. It is taking its roots in the formulation of the public opinion and setting up the agenda for the nation. Despite of having severe crisis media industry continue to work for the ethical journalism. All political parties raise to power with the help of Media, whether it is Print, Electronic or Social media. They use this platform to build the goodwill of their party and gain the confidence in the form of vote. Media organization is the source of income for thousands of families but by cutting down the support from the Govt. media personnel are being fired and TV channels are being close due to lack of resources. This research is about finding out the effect of this crucial situation dealing with journalists who ultimately suffer because they have no other option in front of them. Humanity Publications MPhil Scholars, SMCS, UMT Lahore, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gdpmrjournal.com/article/effects-of-downsizing-in-media-industry-on-journalist-survey-of-jung-media-group https://doi.org/10.31703/gdpmr.2020(III-I).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 3, Issue 1 Pakistan

oai:gdpmrjournal.com:393684 2020-12-30 gdpmr

Social Media Effects on General Elections Turn-Out Muhammad Imran Hamayun Masood Social Media Democracy General Elections Voting Process Political Opinion The present study explores the effects of social media on general elections turn-out. Media is considered the fourth pillar of the state. This study was conducted in Bahawalpur city that is called a princely state and considered the heart of Southern Punjab, a sample of 200 respondents was selected as Stratified Random Sample technique including males and females form 18-60 years. Survey method was used for data collection and questionnaire was prepared including 15 close ended questions. The present study conducted under the light of Uses and Gratification Theory and Diffusion of innovation Theory”. The study conclude that social media has strong positive effects on current political situation of the Bahawalpur. Social media aware people to vote for the country and for the promotion of democracy. Moreover, during elections social media attract more people to participate in political process. Study further concludes that social media also plays an important role in increasing turn-out in general elections. Humanity Publications PhD Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan. PhD Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan. 2020-12-30 Text Article application/pdf https://gdpmrjournal.com/article/social-media-effects-on-general-elections-turnout https://doi.org/10.31703/gdpmr.2020(III-I).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 3, Issue 1 Pakistan

oai:gdpmrjournal.com:393685 2021-03-30 gdpmr

Role of Crime Dramas in Making Opinions about Criminal Justice System of Pakista.. Sadia Abbas Lubna Shaheen Muhammad Naseem Anwar Crime TV Programs Crime Dramatization Police Perception the Criminal Justice System Fear of Victimization Forensic Evidence The objective of this research is to study the impact of crime dramatized television programs on citizens' perceptions of the criminal justice system of Pakistan. The impact of crime-related television programs on criminal justice issues, including perceptions of police,clearance rates, crime, and fear of victimization, is focused. This study illustrated how and to what degree these crime dramas change the perception of common people of different ages, sexes, experiences and educational backgrounds. The Cultivation Theory (Gerbner, 1960) guided the study. This quantitative research is based on a cross sectional survey and data is collected employing the instrument of a valid questionnaire. The random sampling technique has been applied to reach out to the respondents to investigate about their crime programs watching habits as well as their opinions and views on different aspects of the justice system, including police effectiveness and fear of victimization. The data was collected from students of three departments of the University of the Punjab i.e. Law, Criminology,Communication Studies. The data will be analyzed with the help of SPSS. Humanity Publications Phd Scholar, Department of Media Study, University of Punjab, Punjab, Pakistan. Department of Higher Education, Punjab, Pakistan Lecturer, Rawalpandi Women University, Rawalpandi Punjab, Pakistan. 2021-03-30 Text Article application/pdf https://gdpmrjournal.com/article/role-of-crime-dramas-in-making-opinions-about-criminal-justice-system-of-pakistan https://doi.org/10.31703/gdpmr.2021(IV-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 1 Pakistan

oai:gdpmrjournal.com:393686 2021-03-30 gdpmr

The Portrayal of Pashtun Culture in Pakistani Urdu Movies Rashid Ishaq Rehana Manawar Muhammad Naseem Anwar Pashtun Pashtun Culture Urdu Films Greetings Customs and Traditions The world has been advanced with the invention of technologies like cell phones, the radio, television and the internet.People have a lot of options to make them entertain, learn, talk and impart and share information. Today different kinds of programs can be watched, read and listened to on electronic, print and online media.Now the number of violations has been observed and criticized by the masses regarding the content of films. In the present study to investigate the portrayal of Pashtun in Urdu movies quantitative method of research is used for this content analysis way is applied to reach the results and coding sheets are drawn to calculate the number of violations in targeted variables. In this study it is concluded that Pakistani Urdu films contains lot of critics because Pashtun culture portrayed and framed doesn't match to the realities. Humanity Publications Lecturer, Department of Journalism, Kohat University of Science and Technology, Kohat, KP, Pakistan. Lecturer, Mass Communication, University of NUML, Islamabad, Pakistan. Lecturer, Department of Mass Communication, Rawalpindi Women University, Punjab, Pakistan. 2021-03-30 Text Article application/pdf https://gdpmrjournal.com/article/the-portrayal-of-pashtun-culture-in-pakistani-urdu-movies https://doi.org/10.31703/gdpmr.2021(IV-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 1 Pakistan

oai:gdpmrjournal.com:393687 2021-06-30 gdpmr

Role of Crime Dramas in Making Opinions about Criminal Justice System of Pakista.. Sadia Abbas Lubna Shaheen Muhammad Naseem Anwar Crime TV Programs Crime Dramatization Police Perception the Criminal Justice System Fear of Victimization Forensic Evidence The objective of this research is to study the impact of crime dramatized television programs on citizens' perceptions of the criminal justice system of Pakistan. The impact of crime-related television programs on criminal justice issues, including perceptions of police,clearance rates, crime, and fear of victimization, is focused. This study illustrated how and to what degree these crime dramas change the perception of common people of different ages, sexes, experiences and educational backgrounds. The Cultivation Theory (Gerbner, 1960) guided the study. This quantitative research is based on a cross sectional survey and data is collected employing the instrument of a valid questionnaire. The random sampling technique has been applied to reach out to the respondents to investigate about their crime programs watching habits as well as their opinions and views on different aspects of the justice system, including police effectiveness and fear of victimization. The data was collected from students of three departments of the University of the Punjab i.e. Law, Criminology,Communication Studies. The data will be analyzed with the help of SPSS. Humanity Publications Phd Scholar, Department of Media Study, University of Punjab, Punjab, Pakistan. Department of Higher Education, Punjab, Pakistan Lecturer, Rawalpandi Women University, Rawalpandi Punjab, Pakistan. 2021-06-30 Text Article application/pdf https://gdpmrjournal.com/article/role-of-crime-dramas-in-making-opinions-about-criminal-justice-system-of-pakistan https://doi.org/10.31703/gdpmr.2021(IV-II).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 2 Pakistan

oai:gdpmrjournal.com:393688 2021-09-30 gdpmr

Sensitization of Online Users for Social Resilience: A Case-based Analysis of Learning Outcomes Mahwish Zeeshan Aneela Sultana The article is based on the learning outcomes of a sensitization session held with students enrolled in eleven universities of the twin cities under a project titled Sensitization of Youth for Social The article is based on the learning outcomes of a sensitization session held with students enrolled in eleven universities of the twin cities under a project titled Sensitization of Youth for Socially Resilient Communities in the Digitalizing World. The objectives were to sensitize youth for safe digital behaviour, spread the message of respecting human values, personal space, and privacy in digital communication, communicate the harassment policy concerns, and promote the emerging normative order for respecting cultural diversity and harmony for self-actualization behavioural change. Around 500 students directly participated in online and in-person sessions. The findings are based on the post-session assessment results recorded from 374 responses. The project outcome reflects a better understanding of the notion of privacy, personal space, cyber-bullying, cyber-crimes, online sexual assaults, types & legislation against harassment through a US-Pakistan diplomatic soft intervention and initiative for Pakistani youth. Humanity Publications PhD. Scholar, Department of Anthropology, Quaid-e-Azam University, Islamabad, Pakistan. Assistant Professor, Department of Anthropology, Quaid-e-Azam University, Islamabad, Pakistan. 2021-09-30 Text Article application/pdf https://gdpmrjournal.com/article/sensitization-of-online-users-for-social-resilience-a-casebased-analysis-of-learning-outcomes https://doi.org/10.31703/gdpmr.2021(IV-III).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 3 Pakistan

oai:gdpmrjournal.com:393689 2021-09-30 gdpmr

Representation of US, Pakistani Government and its Military after the Operation 'Neptune Spear' in The New York Times and The Guardian Amir Hamza Marwan Danish Baber Khayam Hassan Bin Laden's Death Abbottabad Operation Representation Pakistani Government Pakistani Military US Government/ Army Critical Friendly This research study looks at the representation of USand Pakistani governments and their military in the coverage of TheNew York Times and The Guardian after the Abbottabad Operation.The coverage of these two newspapers has been studied for theconsecutive ten days. The aim is to show that whether these twonewspapers stayed critical or friendly of the Pakistani and the USgovernments? Will it also demonstrate that was the Pakistanigovernment criticized more in the coverage than its military? Thefindings, based on the Quantitative Content Analysis, demonstratethat The New York Times was more critical of the Pakistani government than The Guardian. It further shows that both thenewspapers criticized the Pakistani military/ Intelligence Agenciesmore than the Pakistani government. The findings also reveal thatboth the newspapers appreciated the US in their coverage. Humanity Publications Lecturer, Department of Journalism & Mass Communication, University of Peshawar, KP, Pakistan. PhD Scholar, Department of Journalism & Mass Communication, University of Peshawar, KP, Pakistan. Visiting Lecturer, Department of Media and Communication Studies, University of Swat, KP, Pakistan. 2021-09-30 Text Article application/pdf https://gdpmrjournal.com/article/representation-of-us-pakistani-government-and-its-military-after-the-operation-neptune-spear-in-the-new-york-times-and-the-guardian- https://doi.org/10.31703/gdpmr.2021(IV-III).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 3 Pakistan

oai:gdpmrjournal.com:393690 2021-09-30 gdpmr

Portrayal of Parents and Children Behavior: A Study of TV Drama Serials in Pakistan Kiran Tahir Atif Ashraf Majid ul Ghafar Parenting Style Cultivation Social Learning Content Analysis Culture Socio- Religious Norms Pakistani Society This paper endeavors to explore the portrayal of parents in prime-time entertainment television dramas of Pakistan.Representation of the parenting style and children's response to their parents in the top three entertainment channels has been analyzed.Total 147 episodes of targeted drama serials of ARY, Hum, and Geo TV were selected through purposive sampling. The study found that the authoritative parenting style was most prevailing in the drama serials.The behavior of the children towards their parents was respectful except in the Drama serials broadcasted by ARY Digital. As Parents' respect is dominant in private entertainment channels of Pakistan, sothe findings indicate that Pakistani entertainment television dramas play a vital role in safeguarding cultural norms of the country. Humanity Publications MPhil Scholar, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan. Assistant Professor, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan Assistant Professor, Department of Communication and Media Studies, Hazara University, Mansehra, KP, Pakistan. 2021-09-30 Text Article application/pdf https://gdpmrjournal.com/article/portrayal-of-parents-and-children-behavior-a-study-of-tv-drama-serials-in-pakistan https://doi.org/10.31703/gdpmr.2021(IV-III).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 3 Pakistan

oai:gdpmrjournal.com:393691 2021-09-30 gdpmr

A Study of Trump's Narrative about Islam in US Press Shafqat Hameed Ashraf Iqbal Kashaf Abdul Razaq Islam Islam Phobia 9/11 US Press Trump's Narrative about Islam The study's goal is to investigate the coverage of Donald Trump's anti-Islam narrative in the United States press. The events of September 11, 2001, in New York City, and in San Bernardino,California, among others, impacted the socio-cultural, socio-economic, socio-political, and foreign policies of many countries throughout the world. The current research is essentially a content analysis of two editorials from two different newspapers in the United States (The NewYork Times and The Washington Post). The editorial contents were divided into four categories: A (US government relations with Muslim countries), B (coverage of Islam/Muslims in the war on terrorism), C(Donald Trump's stance on US-Muslim Countries bilateral relations),and D (US government's stance on US-Muslim Countries bilateral relations). To assess the association between different variables, the Chi-square statistical test was performed. The findings show that following the 2016 presidential elections in the United States, editorial overage of Trump's anti-Islam narrative was less favorable than previously. Humanity Publications MPhil Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan. Incharge/ Assistant professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan. Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan. 2021-09-30 Text Article application/pdf https://gdpmrjournal.com/article/a-study-of-trumps-narrative-about-islam-in-us-press- https://doi.org/10.31703/gdpmr.2021(IV-III).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 3 Pakistan

oai:gdpmrjournal.com:393692 2021-09-30 gdpmr

Suppression of Pakistani Media in the Post-2000 Scenario (An analysis of Musharraf, Zardari and Nawaz Regimes) Ghani ur Rahman Javed Ahmed Khattak Saqib Riaz Suppression Violence Coercion Regulation Facilitation This study, "suppression of Pakistani media during Musharraf, Zardari and Nawaz's regimes in the post-2000 scenario," was analyzed through the prism of Authoritarian and Framing Theories by taking generic frames from Semetko & Valkenburg Model-2000 and some other issue-specific frames. Quantitative and qualitative content analyses with a distinct coding scheme were applied. SPSS Version-21 was utilized for descriptive statistics, variance, and multiple regression tests of the quantitative data with a sampling frame of 2880 of four newspapers. The qualitative data was examined with Nvivo software. Results disclosed that categories revealing media suppression dominated with 1404 (69.50%) items of the total 2020, while those suggesting media facilitation were only 538 (26.63%). The highest media suppression was reported during Musharraf's era. A relatively less significant difference was observed between Zardari and Nawaz regimes. Results partially supported the hypothesis of significant difference in media treatment by all three regimes. Humanity Publications Programme Manager at Radio Pakistan Headquarters, Islamabad, Pakistan Controller News at PBC News Islamabad, Pakistan Chairman, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan. 2021-09-30 Text Article application/pdf https://gdpmrjournal.com/article/suppression-of-pakistani-media-in-the-post2000-scenario-an-analysis-of-musharraf-zardari-and-nawaz-regimes https://doi.org/10.31703/gdpmr.2021(IV-III).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 3 Pakistan

oai:gdpmrjournal.com:393693 2021-09-30 gdpmr

Relationship between Stereotypical Beauty Standards and Secondary Social Status .. Roheena Sajid Shagufta Hamid Ali Abid Ghafoor Chaudhry Stereotypical Beauty Standards Secondary Social Status Gender Discrimination There is no doubt about the fact that women throughout the world are discriminated against and hold a secondary status in every sphere of life. They are stereotyped when it comes to their roles in family/social life. There are even stereotypical beauty standards in every culture to dictate, how a woman should look like.Women are expected to attain those unattainable beauty standards in order to be considered acceptable to the society. This stereotyping plays a central role in shaping women's behaviors in everyday life and determining their status in the society, which is secondary to the men folk. The purpose of this study is to study the variables (the stereotypical beauty standards about women and their (women's) secondary social status) to discover the relationship between the two. Also this study aims to evaluate the impact of the stereotyping on the lives of women so that some guidelines could be developed to avoid the negative impacts of stereotypical beauty standards on women. Furthermore, it could be helpful for the policy-making process to assist the states to achieve the sustainable development goals 2030. Since it is not possible to attain these goals without including the 51 Percent of the world's population, i-e women, into the process of policy making at the state level.. Humanity Publications MPhill Scholar, Department of Anthropology, Pir Mehr Ali Shah, Arid Agricultue University, Rawalpindi, Punjab, Pakistan Lecturer, Department of Anthropology, Pir Mehr Ali Shah, Arid Agricultue University, Rawalpindi, Punjab, Pakistan. Associate Professor, Department of Anthropology, Pir Mehr Ali Shah, Arid Agricultue University, Rawalpindi, Punjab, Pakistan. 2021-09-30 Text Article application/pdf https://gdpmrjournal.com/article/relationship-between-stereotypical-beauty-standards-and-secondary-social-status-of-women https://doi.org/10.31703/gdpmr.2021(IV-III).06 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 3 Pakistan

oai:gdpmrjournal.com:393694 2021-12-30 gdpmr

The Use of English Language Vocabulary Learning Strategies through Social Media by Pakistani EFL Students Abdul Khaliq Asma Asif Rasheed Ahmad EFL Students Social Media Foreign Language Internet The study aims to explore the effect of using social mediaon University students' vocabulary achievement, To motivate EFL learners to use latest effective vocabulary learning strategies through social media, .and to formulate useful recommendations for the development of English language vocabulary items by the routine of interesting shared media and the influence of social media on educating scholars' English dialectal skills, i.e., speaking with BS level EFL students at The Islamic University of Bahawalpur. Social media technologies include wikis, social networks, podcasts, pictures,magazines, internet forums, weblogs, social blogs, videos, and more. It works in many different ways, including. Still, rare research has focused precisely on the role of social media in learning foreign languages. .Findings reveal social media as an operative tool for the development of English dialectal vocabulary and motivate the learners to use social media positively for the enhancement of vocabulary. Humanity Publications Assistant Professor, Department of Social and Allied Sciences, Cholistan University of Veterinary and Animal Sciences Bahawalpur, Punjab, Pakistan Visiting Lecturer, Department of Social and Allied Sciences, Cholistan University of Veterinary and Animal Sciences Bahawalpur, Punjab, Pakistan. Visiting Lecturer, Department of English Literature, The Islamia University of Bahawalpur, Punjab, Pakistan. 2021-12-30 Text Article application/pdf https://gdpmrjournal.com/article/the-use-of-english-language-vocabulary-learning-strategies-through-social-media-by-pakistani-efl-students https://doi.org/10.31703/gdpmr.2021(IV-IV).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 4 Pakistan

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A Legal Perspective on Blasphemy within Muslim, Secular and Non-Muslim States Fatima Zehra Hafiz M. Sheraz Muhammad Suleman Blasphemy Muslim Secular and Non-Muslim States This research presents the legal perspective of blasphemy and it focuses on the blasphemy laws in different countries including five Muslim countries (Saudi Arabia, Iran, Egypt, Pakistan and Malaysia) three Non-Muslim countries (Denmark, England and Norway) and three secular states (Turkey, India and Indonesia). Results of the research demonstrate that blasphemy laws are present in all five selected Muslim countries. In case of Non-Muslim countries, laws have been demolished in England and Norway but present in Denmark whereas, in case of secular states, these laws are present in all three countries. However, in India, blasphemy laws are more known by the name of 'laws for hate speech'. Moreover, interviews from a lawyer and religious representatives explain that punishments for blasphemy should be given according to a certain procedure and states should play an active role in protecting the religious sentiments of their citizens. Humanity Publications Teaching Associate, Department of Cultural Studies, National College of Arts (NCA), Lahore, Punjab, Pakistan Lecturer, Department of Mass Communication, NUML, Lahore, Punjab, Pakistan. Lecturer, Department of Mass Communication, NUML, Lahore, Punjab, Pakistan. 2021-12-30 Text Article application/pdf https://gdpmrjournal.com/article/a-legal-perspective-on-blasphemy-within-muslim-secular-and-nonmuslim-states https://doi.org/10.31703/gdpmr.2021(IV-IV).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 4 Pakistan

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TV Talk Shows in Pakistan: Politically Engaged or Politically Skeptic? Sana Haroon Noshina Saleem TV Talk Shows Political Engagement Political Skepticism Content Analysis The present research explores the political content of TV talk shows under the theoretical frameworks of framing and cultivation analysis. The content analysis of systematically selected 100 programs of five top rated serious and five comedy talk shows broadcast on Pakistani TV Channels during October-December 2019 were analyzed to detect the tropes of political engagement and political skepticism.The research established that days of the week, duration of the program,and the program's genre influenced the tropes of programs. There search concludes that serious talk shows contributed to political engagement, whereas comedy talk shows created more politically skeptical tropes. Humanity Publications Ph.D. Scholar, Institute of Communication Studies, Punjab University, Lahore, Punjab, Pakistan. Director, Institute of Communication Studies, Punjab University, Lahore, Punjab, Pakistan. 2021-12-30 Text Article application/pdf https://gdpmrjournal.com/article/tv-talk-shows-in-pakistan-politically-engaged-or-politically-skeptic https://doi.org/10.31703/gdpmr.2021(IV-IV).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 4 Pakistan

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Source Credibility in Environmental Reporting of Two Different Media Landscapes Atiya Dar Majid ul Ghafar Rabail Niaz Source Credibility Agenda Setting Media Landscapes Environmental Reporting This research attempts to understand environmental communication taking place in countries with different political, socio-cultural contexts and organizational media levels. In this regard, the research's focuses on Pakistani and British print media systems, which have different organizational systems and contexts. Therefore, it is worth analyzing whether these organizational differences affect the way their news content in relation to the environment is being produced, with emphasis on the credibility of sources. A quantitative content analysis of two Pakistani and two British newspapers was conducted from the previous one decade through January 2007 to December 2016 by using a sample of 5315 environmental news stories published in four publications concerning from each country such as Dawn and Nation from Pakistan, whereas Telegraph and Guardian have chosen from the UK. The Significance of this quantitative study is based on the theoretical approach of agenda-setting and media source credibility. Assuredly, environmental reporting of Pakistani and British print media diverges in the context of source preferences in agenda-setting and media source credibility capacity. Subsequently, dominantly quoted news sources of environmental issues in Pakistani and British print media depict the environmental agenda of each country. Humanity Publications Assistant Professor, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan. Assistant Professor, Department of Communication & Media Studies, Hazara University, Mansehra, KP, Pakistan. Lecturer, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan. 2021-12-30 Text Article application/pdf https://gdpmrjournal.com/article/source-credibility-in-environmental-reporting-of-two-different-media-landscapes https://doi.org/10.31703/gdpmr.2021(IV-IV).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 4 Pakistan

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An Empirical Study of Parental Mediation in Islamabad, Pakistan Rehana Munawar Munib Ahmed Sana Zainab Children Empowerment Media Literacy Parental Mediation This research aims to enhance knowledge of children's media usage on daily basis, their parents' perspectives and mediation regarding their children media usage activities in Islamabad, Pakistan. A better understanding of the experiences of children's media usage provides the necessary context for all the stakeholders to judge whether children use media devices critically or they get more exposure towards harmful impact. The finding suggests that with the growing possibilities of media among children, to control or restrict their media related activities is not sufficient rather children need to be prepared to critically analyze the media. Thus, this study proposes the need of media literacy for children empowerment at primary school level. Therefore, this study can contribute the literature in terms of what mediation strategies are adopted by the parents in Islamabad, Pakistan to monitor their children's media related activities at home. Humanity Publications Lecturer, National University of Modern Languages, Islamabad, Pakistan Assistant Professor, National University of Modern Languages, Islamabad, Pakistan. Lecturer, National University of Modern Languages, Islamabad, Pakistan. 2021-12-30 Text Article application/pdf https://gdpmrjournal.com/article/an-empirical-study-of-parental-mediation-in-islamabad-pakistan https://doi.org/10.31703/gdpmr.2021(IV-IV).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 4 Pakistan

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Professional Values and Standards of PR Industry in Pakistan: A Comparison with International Practices Syed Jawad Shah Saqib Riaz PR in Pakistan PR Professionalism in Pakistan This article analyses the status of professional practice in the public relations industry in Pakistan in terms of the application of professional values. The adoption of professional values by public relations practitioners is explored by interviewing public relations practitioners. The conceptions of professional values have been taken from the Public Relations Society of America's code of professional standards. Ten qualitative interviews were conducted with practitioners from the government sector. The results explained the conditions of the public relations landscape in Pakistan in terms of professional practice and maturity. The applications of professional values are less in practice due to factors including lack of professional organization in PR, lessre cognition of PR apparatus by the management, less professional training opportunities, weak research infrastructure in PR departments,and professional attitude of the practitioners while performing day today obligations. Humanity Publications Ph.D. Scholar, Department of Mass Communication, Allama Iqbal Open University Islamabad, Pakistan. Chairman, Department of Mass Communication., Allama Iqbal Open University, Islamabad, Pakistan. 2021-12-30 Text Article application/pdf https://gdpmrjournal.com/article/professional-values-and-standards-of-pr-industry-in-pakistan-a-comparison-with-international-practices https://doi.org/10.31703/gdpmr.2021(IV-IV).06 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 4, Issue 4 Pakistan

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Mediated Scandals and Blame Game: Hina Rabbani Khar, the First Pakistani Woman Foreign Minister's Gendered Media Construction Rooh Ul Amin Muhammad Farooq Alam Muhammad Qasim Ali Gendered Blaming Media Framing Women Politicians Media Portrayals Political Agenda Using media framing as the guiding lens and drawing on the insights from qualitative content analysis, this study explores Hina Rabbani Khar, Pakistan's first female foreign minister's mediated scandal, gendered portrayals, and their potential impact on the audience. The data comprises 59 news stories, articles, and broadcasts from different channels collected during the first 16 months of her tenure. Results show that the media seldom focused on political agenda; instead jeopardized Khar's position, profiled her to be in illicit relationships with Bilawal Bhutto Zardari that eclipsed her political achievements. For the international media has been way ahead of the national media, their preferences of sustaining gender polarities,therefore, transcend geographical boundaries. Change in the media's approach of the women politicians' coverage (especially those elevated to higher political positions) is, thus, desirable for confirming equitable media portrayals and accepting their position as equal to men in politics. Humanity Publications Professor, Department of English, Foundation University, Islamabad, Pakistan. Assistant Professor, Department of English, National University of Modern Languages (NUML), Rawalpindi, Punjab, Pakistan. Assistant Professor, Department of Education, University of Sialkot, Sialkot, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/mediated-scandals-and-blame-game-hina-rabbani-khar-the-first-pakistani-woman-foreign-ministers-gendered-media-construction- https://doi.org/10.31703/gdpmr.2022(V-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Effects of Child Sexual Abuse T.V. News Stories on Psychological Well Being of Parents in Lahore, Pakistan Saima Quddoos Noshina Saleem Child Sexual Abuse T.V Lahore Pakistan Media Child sexual abuse is a severe problem that is penetrating Pakistan. This is important that how media is covering the issue of child sexual abuse as the audience is highly influenced by media. This study examines the effects of child sexual abuse T.V. news stories on the psychological well-being of parents. By applying purposive sampling, a sample of 100 parents from Lahore is selected. A survey method is employed to collect data from parents. Chi-square is applied to test the hypothesis and the alternative hypothesis is accepted. Results revealed that the majority of respondents agreed that news stories on child sexual abuse cases affect negatively and create distrust, stress, anxiety and fear among parents. Humanity Publications PhD Scholar, School of Communication Studies, The University of Punjab, Lahore, Punjab, Pakistan. Director, School of Communication Studies, The University of Punjab, Lahore, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/effects-of-child-sexual-abuse-tv-news-stories-on-psychological-well-being-of-parents-in-lahore-pakistan https://doi.org/10.31703/gdpmr.2022(V-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of University Students In Lahore Mudassar Hussain Anjum Zia Naveed Iqbal Facebook usage Gender Survey Uses and gratifications. Facebook (FB) is taking a lot of time of university students by compromising on educational motives. It is aimed to analyze the effects of motives on Facebook users to find the best predictors mediated by gender.University students from Pakistan constitute the population. The students are selected (n = 397) from universities in Lahore for the purpose. The offline cross-sectional survey is used for the collection of data. The study finds that social interaction, spy motives, educational motives and political motives are significant predictors of Facebook usage among university students in Lahore. It is found that 'male' students, in comparison to 'female', are using Facebook more for self-presentation and companionship motives in particular Humanity Publications Lecturer, Mass Communication Department, Lahore Garrison University, Punjab, Pakistan. Professor, School of Media and Communication, University of Management and Technology, Lahore, Punjab, Pakistan. Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/motives-as-predictors-of-facebook-usage-mediated-by-gender-cases-study-of-university-students-in-lahore https://doi.org/10.31703/gdpmr.2022(V-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Exploring Social Media Role in Political Awareness Among Voters of Peshawar Shahid Minhas Yunas Khan Amrat Haq Social Media Politics Voters Political Awareness Election Campaign The study aims to investigate social media's role in political awareness in Peshawar, Khyber Pakhtunkhwa, and to understand the voters' perception of social media in political participation. The study is quantitative, and the survey method was used to examine the transition in the political arena in Pakistan during the General Elections 2013 due to the rich participation of social media by political parties and even common citizens. A structured questionnaire was developed with purposive sampling of 260 participants to analyze the voting behavior of Peshawar. This study's results showed that social media enabled political parties and citizens to access information and participate in any political debate. The results also showed that the people of Peshawar responded to the call for demonstrations through social media. The study concludes that citizens got more aware of their political rights with the advent of social media. Humanity Publications Assistant Professor, Department of Mass Communication and Media Studies, GIFT University Gujranwala, Punjab, Pakistan. Assistant Professor /HOD, Department of Pakistan Studies, Islamia College Peshawar, KP, Pakistan. Assistant Professor, Department of Media and Communication Studies, Female Campus, International Islamic Univeristy, Islamabad, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/exploring-social-media-role-in-political-awareness-among-voters-of-peshawar https://doi.org/10.31703/gdpmr.2022(V-I).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Perceived Effects of Social Media on Academic Achievement of Students at Post Graduate Level Ferhana Kausar Muhammad Aamir Hashmi Social Media Students Achievement Graduate Level The main objective of this research study was to know the impact of social media on the performance of students at the postgraduate level in district Khanewal. The population of this research study was the students of colleges located in district Khanewal. Convenience sampling was used to select the sample from the population and 640 students were selected for this research study. T-test and ANOVA were used to know the inferential statistics. No significant difference in the usage of social media among students on the basis of their gender, age and class. Parents and teachers should guide the students to use social media in such a way that they may learn about their studies. It is also recommended that teachers should make Whats App groups with the students so that they may help the students after class hours and social media may be used in a useful way for the student's academic matters. Humanity Publications M.Phil. Scholar Education, Leadership and Management Superior University, Lahore, Punjab, Pakistan Associate Professor, Institute of Education and Research, University of the Punjab, Lahore, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/perceived-effects-of-social-media-on-academic-achievement-of-students-at-post-graduate-level https://doi.org/10.31703/gdpmr.2022(V-I).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Situation Analysis of Digital Literacy of Public-School Teachers in Punjab Sara Hamid Muhammad Javed Aftab Navid-ur-Rehman Digital Literacy Public School Teachers COVID-19 Skills Technology The current study aimed at investigating the situation of digital literacy of public school teachers in Punjab. A self-prepared questionnaire was developed to examine the digital literacy of teachers in Punjab. The study focused on situation analysis of digital literacy of teachers that is helpful; to improving digital skills of teachers and analyzing the importance of digitalization and it's raising perspectives during COVID-19. The research study was carried out in 36 districts of Punjab, with 1000 teachers from the school education department participating as respondents. This was quantitative research. The results were analyzed using SPSS by independent sample t-test, ANOVA test, frequencies, percentage, means,and standard deviation. The opinion of respondents shows significant results regarding the importance of digital literacy for teachers and its rising perspectives. Through this situation analysis, the outcomes have also indicated that teachers should have good digital abilities, as the present situation of COVID-19 has changed the whole scenario of the world and digitalized education. So, it is a dire need to polish teachers' digital literacy skills in order to get effective outcomes in the realm of education. Humanity Publications M.Phil Scholar, Department of Education, Institute of Southern Punjab, Multan/Assistant Education Officer (EE-W), Markaz Jalal Pur Pir Wala, Multan, School Education Department, Government of Punjab, Punjab, Pakistan. Lecturer/Coordinator, Department of Special Education, (DOE), University of Education, Faisalabad Campus, Punjab, Pakistan. SSET(HI), Department of Special Education, Government Secondary School of Special Education, Khanewal, Government of Punjab, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/situation-analysis-of-digital-literacy-of-publicschool-teachers-in-punjab https://doi.org/10.31703/gdpmr.2022(V-I).06 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Awarding of Citizenship to Afghan and Bengali Refugees: a Comparative Analysis of Pakistan's Print and Social Media Frames Qaisar Khan Sher Akbar Zaid Bin Inam Refugee Crisis Social Media Print Media Citizenship Media Framing This research focuses on the framing of Afghan and Bengali refugees in the mainstream print and social media as a result of the announcement made by the Prime Minister of Pakistan, Imran Khan, for awarding citizenship to both Afghan and Bengali refugees. A comparative analysis explores the cross-media examination of print and social media framing regarding the respective issue. The results of the quantitative content analysis revealed that social media adopted more pro-citizenship frames by portraying the refugees as compared to the print media, which employed more anti-citizenship frames. Furthermore, the research highlights that social media adopted more humanitarian and legal framework topics to lay emphasis on the suffering of refugees. The Urdu newspapers framed the Afghan and Bengali citizenship issue in a more pro-citizenship manner as compared to the English newspapers. The mainstream print media employed more unfavorable frames to accentuate the refugees as an economic burden, as compared with the social media.The political apprehension and burden on the economy is the foremost rationale for the aversion to granting citizenship rights to the refugees. Humanity Publications Senior Assistant Professor, Department of Arts and Media, Foundation University Islamabad, Pakistan. Assistant Professor, Department of Management Sciences, COMSATS University Islamabad, Pakistan. Bahria University Islamabad, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/awarding-of-citizenship-to-afghan-and-bengali-refugees-a-comparative-analysis-of-pakistans-print-and-social-media-frames https://doi.org/10.31703/gdpmr.2022(V-I).07 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Morality Framing in Cross-border Political Issues between Indian and Pakistani Print Media Abul Hassan Abdul Basit Muhammad Sumair Ahmad Framing Politics India Pakistan Media framing has a significant role in demonstrating a certain perspective and eventually determining the context and intention of the news creator. While this research focused on the trends in framing news on cross-border political issues in Times of India and The Hindu from India and Dawn and The Nation from Pakistan from June 1st, 2014, to May 31st,2018. The news coverage of political issues pertaining to morality;exploitation of religious, moral, and ethical sentiments across the board,were studied to examine the political agenda-setting by the selected dailies.The data of 7236 were collected on census bases from the selected dailies and analyzed with respect to three main indicators of morality framing;religion, ethics, and moral values. The research concludes that both India and Pakistani media use the moral aspect of religion and ethics in framing political issues to set certain political agendas and deteriorated bilateral political efforts. Humanity Publications Assistant Professor, School of Creative Arts, The University of Lahore, Lahore, Punjab, Pakistan. Lecturer, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan. Lecturer , School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/morality-framing-in-crossborder-political-issues-between-indian-and-pakistani-print-media https://doi.org/10.31703/gdpmr.2022(V-I).08 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Primetime TV Talk Shows and PEMRA's Code of Conduct: A Case Study of Capital Talk, Off the Record and On the Front with Kamran Shahid Asmat Shah Amir Hamza Marwan Ayesha Anwar Pakistan; TV Talk Shows; PEMRA; Code of Conduct; Ethics. he importance of media in the globalized world has multiplied many folds. The government and the other stakeholders always try to propagate their narratives to the public and inform and convince them about the different prevailing issues. The prime time private TV talk shows are often seen as the most important genre of mass media that informs and educates viewers about the different issues. This study focuses on three leading TV talk shows named "Capital Talk", "Off the Record", and "On the Front with Kamran Shahid". This research study's prime objective is to investigate whether the selected TV talk shows follow the PEMRA's code of conduct in their programs or not? The researchers utilized the 'Content Analysis' as a research method to investigate all the queries. Based on the analysis of June 2018 TV talk shows, the findings reveal that PEMRA's code of conduct has not been followed by all the three selected TV talk shows,and they breached it in different ways and levels. Humanity Publications M.Phil Scholar, Department of Journalism & Mass Communication, University of Peshawar, KP, Pakistan. Lecturer, Department of Journalism & Mass Communication, University of Peshawar KP, Pakistan Lecturer, College of Home Economics, University of Peshawar, KP, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/primetime-tv-talk-shows-and-pemras-code-of-conduct-a-case-study-of-capital-talk-off-the-record-and-on-the-front-with-kamran-shahid https://doi.org/10.31703/gdpmr.2022(V-I).09 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Prime Time News Bulletins: Exploring the Status of PEMRA Code of Ethics Zia Ullah Rooh Ul Amin Khan Bin Yamin Khan Code of Conduct PEMRA News Bulletins Electronic Media Media ethics is a debatable issue among scholars and researchers. This study has examined the media ethics being practiced by Pakistani media outlets through a comparative analysis of defamatory,violence, indecency, hate speech and privacy in the news bulletins (9 pm) of three private news channels i.e. Geo news, ARY news and 24 news over a period of three months. The study also examines if the code of conduct enacted by the Private Electronic Media Regulatory Authority (PEMRA)had any relevance to these channels. Using the content analysis research technique, the researchers found that each news channel carried indecent,defamatory, violent, hate speech and privacy content in its nine pm news bulletins. ARY news had more instances of defamatory. It was revealed that PEMRA's code of conduct had little relevance to these channels as they were found involved in an overt breach of its regulations. Humanity Publications MS Scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan Assistant Professor, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan. Lecturer, Department of Communication and Media Studies, Hazara University Mansehra, KP, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/prime-time-news-bulletins-exploring-the-status-of-pemra-code-of-ethics https://doi.org/10.31703/gdpmr.2022(V-I).10 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Swamped By Muslims: A Critical Discourse Analysis of Pauline Hanson's Maiden Speech 2016 Adeel Shahzad Muhammad Yasin Sultan Raja Muhammad Rehan Zafar Muslims Discourse Analysis Political Speech Islam Australia Islamophobia Strategies. This article explores the recent upsurge of using prejudicial discourses in political communication. Following in the footprints of US president Donald Trump many right-wing populist politicians around the world used the strategies of fear to coerce policy making. This article examines the implicit and explicit discursive strategies that were used by Australian Senator Pauline Hanson in order to persuade policymakers to stop immigration and ban the woman's headscarf. The study involves a critical discourse analysis of the maiden speech delivered by Pauline Hanson in Parliament in 2016. The article focuses on the methodologies of Van Dijk's Ideological Square and Ruth Wodak's discourse -historical approach to inspect the linguistic devices used. The findings of the study show that Pauline Hanson used certain lexical choices to represent Australian Muslims as the 'Other' and politicized the issue to achieve her long-lasting wish of banning the immigrants. Humanity Publications Lecturer, National University of Modern Languages Rawalpindi, Punjab, Pakistan. Lecturer, National University of Modern Languages Rawalpindi, Punjab, Pakistan. Lecturer, National University of Modern Languages Rawalpindi, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/swamped-by-muslims-a-critical-discourse-analysis-of-pauline-hansons-maiden-speech-2016 https://doi.org/10.31703/gdpmr.2022(V-I).11 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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4DMan: Representation of Pakistani Masculinity on Paparazzi Magazine Covers Mehreen Zafar Saeed Ahmad Danyal Raza 4Dman Paparazzi Gender Pakistani Men Masculinity The present study tried to observe Pakistani masculinity in terms of '4Dman' on covers of paparazzi magazines. Galician (2004) highlighted that mostly gendered magazines represent flawless and perfect sort of beauty which is usually missed by normal persons of society. Cashion (2010), under the Bauer Media, mentioned that'4Dman' is a term to represent a confident, physically fit, metro sexual and manly behavior; 4Dman is different from the lad who is a young boy. The content analysis through an inter sectional method of six covers of Pakistani English magazine 'paparazzi' revealed that Pakistani men on covers are not sex objects, supportive to the other models, well mannered, well groomed and esteemed, well represented, passionate, young, energetic and intellectual and physically fit. Individuality in male portrayals is more clear rather than to be repressed by others. Pakistani men's dress includes full clothing like qameez shalwar, pants, shirts, sherwani, jackets etc., to affirm Pakistani culture. The pictorial message on all the six covers is to attract and keep the readership, fantasies the imagery and represent the gender in general and particularly Pakistani males as 4Dman. Humanity Publications Lecturer, Department of English, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan Assistant Professor, Department of English, The Islamia University of Bahawalpur, Bahawalnagar Campus, Punjab, Pakistan. Visiting Lecturer, Department of English, Ghazi University Dera Ghazi Khan, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/4dman-representation-of-pakistani-masculinity-on-paparazzi-magazine-covers https://doi.org/10.31703/gdpmr.2022(V-I).12 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 1 Pakistan

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Gender Construct Through Visual Culture in Pakistan.. Huma Fatima Aneela Sultana Gender Visual Culture Gender Stereotypes Gender Norms Culture is an expression of society that is reflected in the visual arts. It interprets events from a socio-cultural point of view about the issues arising in that setting. In Pakistan, people have greatly imbibed gender perceptions through visual culture. Therefore, it has resulted in bigoted people in society. A visual culture is a visual presentation of gender that is conditioned by bigotry, racism, and sexism. Visual artists and development professionals have noted the gulf between the contents of visual culture and the real facts. Even the art students enormously agreed with the contrasting depiction of gender, which leads to the imbalance of gender constructs in society. This research aims to explore in detail the dynamics of Visual Culture concerning gender representation and encourage people to talk about gender issues, especially through art. Moreover, it aims to orient society to the norms that may be helpful to reduce gender discrimination. Humanity Publications MPhil Scholar, Quaid-i-Azam University, Islamabad, Pakistan. Assistant Professor/ In charge Department of Anthropology, Quaid-i-Azam University, Islamabad, Pakistan 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/gender-construct-through-visual-culture-in-pakistan https://doi.org/10.31703/gdpmr.2022(V-II).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 2 Pakistan

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Political Campaigns on Social Media and Users' Behavior in the Context of Spiral of Silence Talha Javeed Abdul Rehman Qaisar Muhammad Sher Juni Spiral of Silence effect Political campaign Social Media Youth Politicians' accountability process. The current research was conducted to study Political Campaigns on social media (Facebook) and the spiral of silence effect on youth. The objectives of the study were to explore how youth use Facebook to determine the climate of opinions related to politics; to examine the implementation of the spiral of silence theory on the issue of politicians' accountability process in the current regime in Pakistan. The purposive sampling technique was use for the collection of samples from the University of Sargodha and comprised of (N= 300) youth participants,including (n=150) males and (n=150) females. A questionnaire was Well-designed for assessing opinion climate and inclination to share their views on controversial political issues. Results of the current study revealed that individuals are more likely to speak out on controversial topics through Facebook than other communication channel. Findings indicate that social media plays an important role in setting up the direction of the public opinion climate beside the group of close friends, which also important role in the assessment of opinion climate on controversial political issues,including politicians' accountability process. In Pakistan, political polarization is on the rise. It this context spiral of silence for deviant opinion is evident from the findings. Humanity Publications M. Phil Scholar, Communication and Media Studies, University of Sargodha, Punjab, Pakistan. Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan. Assistant Professor (Visiting), Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/political-campaigns-on-social-media-and-users-behavior-in-the-context-of-spiral-of-silence- https://doi.org/10.31703/gdpmr.2022(V-II).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 2 Pakistan

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Needs Analysis of Social Media Marketers Aisha Khan Tallal Ahmed Madiha Rehman Interactive Digital Media Specific Needs Social Media Marketing Communication Needs Technology The ever-growing e-businesses across the globe have totally changed the landscape of business conventions that have been followed and rooted at the core of business activities for cons. Now the focus of business leaders is not just to develop the products but also its marketing. Since e-business reigns in the digital world; thus, the tactics which are being used should be digital and advanced to keep up with the pace. It follows a myriad of features such as user-friendly website designing, attractive picture selection, responsive web pages, and customer services to effective content writing. An online survey via emails was distributed among the digital business officers who responded to the changing needs of the online communication strategies that can help teachers equip their students with those needs, in the long run, to successfully manage their businesses. A total of 122 responses were received in order to analyze the specific needs of digital media marketers. Some of the factors, such as effective communication and giving importance to customers, were some of the important needs of digital marketers. Humanity Publications Instructor of English, FAST-NUCES Karachi Main Campus, Shah Latif Town, Karachi, Sindh, Pakistan. Assitant Manager, United Bank Limited, Karachi City, State life building, 1 I. I Chundrigar Rd Lecturer in English at FAST-NUCES, Karachi Main Campus, shah Latif Town, Karachi, Sindh, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/needs-analysis-of-social-media-marketers https://doi.org/10.31703/gdpmr.2022(V-II).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 2 Pakistan

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Critical Discourse Analysis of Language and Visuals in Beauty Advertisements Laraib Saeed Shaista Irshad Khan CDA Advertisements Ideology Beauty Language Visuals Language and the function it performs in producing meaning is one of the main aims of critical discourse analysis. Discourse analysis deconstructs social practices to examine the ways in which information is conveyed. In this regard, advertisements play a significant role in influencing ideologies. This paper aims to analyze the ideology of "beauty standards" portrayed in different advertisements for popular beauty products. This study is based on Norman Fair clough's three-dimensional model of CDA, which examines how the advertiser's use of language and visual representations of such beauty products attract and manipulate women. The analysis also discusses the ways in which such companies in power present the stereotypical view of beauty associated with"whiteness" and presents it as something essential to living a better life,thus controlling the minds of people. Humanity Publications Student, Department of English, National University of Modern Languages, Islamabad, Pakistan. Assistant Professor, Department of Education, Abdul Wali Khan University, Mardan, KP, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/critical-discourse-analysis-of-language-and-visuals-in-beauty-advertisements https://doi.org/10.31703/gdpmr.2022(V-II).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 2 Pakistan

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Creation of Fake Identities on Social Media: An Analysis of Facebook Sohail Taj Babar Hussain Shah Facebook Online Identity Social Media Identity Fake Profiles Facebook is one of the most popular social networking sites, but some call it a "fake book" (Mülle and Schulz, 2019). Hence to explore the phenomenon of fake identities, the study examined how Facebook users construct their identities and how much profile information is phony. The study used a survey methodology, and 647 university students (252 male and 351 female) participated. Facebook has 14 fields of profile data against which respondents have answered on the Likert scale whether they disclose their accurate information. The study found that both male (mean score 1.9)and female (mean score 2.3) Facebook users create fake identities, but women create more fake identities than men. Humanity Publications PhD Scholar, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan. Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/creation-of-fake-identities-on-social-media-an-analysis-of-facebook https://doi.org/10.31703/gdpmr.2022(V-II).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 2 Pakistan

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Art, Philosophy and Cinematography: A Note on the Aesthetics Beyond Representation and Figuration Syed Sami Raza Art Philosophy Cinematography Francis Bacon In his book Francis Bacon: The Logic of Sensation, Gilles Deleuze explores certain art techniques in the paintings of Francis Bacon to illuminate the politics of aesthetics. He demonstrates how some of those paintings allow us to move from the problematic field of (political) representation to the conditions of representations and from the field of reason to that of the logic of sensation. He demonstrates this by way of bridging the gap between modern art and philosophy. In my paper, I follow Delueze's method and try to search for some more artistic techniques in Francis Bacon. Then I draw some parallels between these art techniques with the politics of aesthetics in the film genre by focusing on Tom Tykwer's 1998 film Lola Rennt. Humanity Publications Research Fellow, Center for India and South Asia, University of California Los Angeles, USA 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/art-philosophy-and-cinematography-a-note-on-the-aesthetics-beyond-representation-and-figuration https://doi.org/10.31703/gdpmr.2022(V-II).06 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital & Print Media Review Volume 5, Issue 2 Pakistan

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The Need for Interventions to Reduce Time Spent on Social Media and Strengthening of Family Relationships in University Students Rania Khan Sara Rizvi Jafree Social media family relations University students Pakistan Pakistan is known for its strong family bonds. University students need strong support from their families for the maintenance of ethics, health and production. However, there is fear that greater use of social media is contributing to the weakening of family relations. This research aims to identify the relationship between time spent on social media and the quality of family relationships of university students. A total of 200 students were sampled. Welch ANOVA showed that the mean difference of family relations to social media usage was statistically significant, Fw (3,92.91) = 8.258, p<0.01 and the Games Howell post hoc test reveals that the quality of family relations was significantly lower when social media usage is more than 5 hours (21.8 +- 11.1). The paper discusses possible interventions to reduce social media usage and improve family quality time, which can be helpful for policymakers, psychologists, social workers, and social welfare officers. Humanity Publications Research Assistant, BSc Honors Sociology, Department of Sociology, Forman Christian College (A Chartered University), Lahore, Punjab, Pakistan. PhD Sociology, Associate Professor, Department of Sociology, Forman Christian College (A Chartered University), Lahore, Punjab, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/the-need-for-interventions-to-reduce-time-spent-on-social-media-and-strengthening-of-family-relationships-in-university-students https://doi.org/10.31703/gdpmr.2022(V-II).07 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Exploring Representation of the Christian community on Electronic and Social Media in Pakistan: A Critical Discourse Analysis Seemab Jamil Ghouri Ashbeel Haleem David Muhammad Sabboor Hussain Critical Discourse Analysis Ideology Media Discourse This paper aims to explore the representation of Christian son electronic and social media in Pakistan. The study is based on the qualitative research method using Van Dijk's socio-cognitive model.The research results indicate that Pakistani electronic media is more concerned about market dynamics and power structures than constitutional narratives. Only the elite segment of the population,particularly politicians and business tycoons, can access electronic media. Another theme is the poor portrait of the Christian community,which is persecuted without adequate redressal. Moreover, access to social media is a great source for Christians to get coverage about the issue of forced conversions and marriages. In conclusion, this research suggests that the government must revise the PEMRA laws to ensure pluralism, freedom of speech and diversity. It is also argued that students should equip with tools like this research employed to analyze dominant discourses. Humanity Publications Department of English, GC Women University, Sialkot, Punjab, Pakistan. Lecturer in English, Alshifa Institute of Health sciences Narowal, Punjab, Pakistan. Assistant Professor (English), GC Women University, Sialkot, Punjab, Pakistan 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/exploring-representation-of-the-christian-community-on-electronic-and-social-media-in-pakistan-a-critical-discourse-analysis https://doi.org/10.31703/gdpmr.2022(V-II).08 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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The Impact of Smartphones on Social Relations and Emotional Behaviors of Youth Humaira Manzoor Aasima Safdar Smartphone Usage Social Relationships Virtual Relationships Emotional Behaviors Uses and Gratification The present study explored the impact of smartphones on social relations and emotional behaviors of youth. By employing the theoretical framework of uses and gratification by Katz and Blumler (1974), the study employed a survey research design for the collection of data. The data was collected from two hundred students of BZU Multan. The study found that male users were more inclined toward the usage of smartphones than females. The youngsters between the age group of 21-26 were heavy users of smartphones. They mostly use Smartphones for developing their social relationships. The finding showed that usage of smartphones promoted virtual relationships. However, it affected the youngsters' routine lives and regular contact with their family and friends. The respondents decreased their participation in social activities like going out for family functions and religious gatherings. It was also noted that the usage of Smartphones influenced the respondents' emotions. They faced emotional problems such as distress, anxiety, and depression. Excessive use of smartphones increases the likelihood of suicidal tendencies among youngsters. Humanity Publications M.Phil Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/the-impact-of-smartphones-on-social-relations-and-emotional-behaviors-of-youth https://doi.org/10.31703/gdpmr.2022(V-II).09 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Portrayal of Pakistan Electronic Crimes Act in Leading Liberal Dailies of Pakistan Amir Mehmood Bajwa Mudassar Hussain Maham Arif Portrayal Pakistan Electronic Crimes Act (PECA) English Dailies Freedom of Expression Censorship Voices The content analysis is used to quantitatively analyze the portrayal of the Pakistan Electronic Crimes Act (PECA) in leading English language dailies of Pakistan, Dawn, The News International and Express Tribune, for three (3) months, from 22 February 2022 to 22 May 2022. The News International seems to portray Pakistan Electronic Crimes Act (PECA) more when compared with Dawn and Express Tribune. All three newspapers emphasize freedom of expression, and no newspaper adopts the-stance toward censorship or regulation of media. However, The Expression Tribune does hint at the need for censorship in one news article. The Dawn newspaper also emphasizes the voice of opposition and legal proceedings.The study is likely to have implications for the socially responsible role of mass media in contexts of factual news and the emerging issue of fake news by the inclusion of diverse voices. Unfortunately, the selected newspapers did not show cultural pluralism. Humanity Publications Chairperson, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan Lecturer, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan. Lecture, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/portrayal-of-pakistan-electronic-crimes-act-in-leading-liberal-dailies-of-pakistan https://doi.org/10.31703/gdpmr.2022(V-II).10 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Humour in Relevance Theory: A Contextual Analysis of Tasi's Poetry Asma Zahoor Relevance Theory Social Satire Humour COVID-19 Social Media This study aims at exploring Tariq Tasi's poetry during the first spell of COVID-19 when face-to-face human interaction was drastically limited. He kept writing on contemporary issues using satire as a literary genre that employs humor, irony and ridicule to highlight social issues.This study is delimited to Tasi's Urdu poetry shared on Whats App in the months of March, April and May 2020 in the post-COVID-19 scenario. The discourse has been analyzed using the conceptual framework of DanSperber and Deirdre Wilson's (2006) relevance theory of humor using discourse analysis as a research method. The analysis reveals how using asocial media app as a swift means of circulation, the poet highlights contemporary social issues and follies of human behavior to which people can relate quite easily and further circulate to create ripples in the human minds to ponder. His poetry presents the sudden desolation of the world because of the unseen, unimaginably strong enemy called Corona that changed the world. Humanity Publications Head of English and Mass Communication Departments, Rawalpindi Women University, Punjab, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/humour-in-relevance-theory-a-contextual-analysis-of-tasis-poetry https://doi.org/10.31703/gdpmr.2022(V-II).11 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Exploring the Internal and External Attributes of Rising Fear: A Study of Khyber Pakhtunkhwa's Women Journalists Ramal Ijaz Muhammad Faheem Farwa Naseem Self-censorship Fear Women Journalists Pressure Groups he objective of this study is to explore the factors behind fear factors that are compelling women journalists to go for self-censorship. This study documents the concept of self-censorship adopted largely by women journalists in Pakistan. The idea behind doing so is to safeguard themselves in various situations, particularly in times of distress and serious matters from pressure groups and threatening bodies. The study at hand is qualitative in nature where in-depth interviews were done. Seven women journalists from Khyber Pakhtunkhwa - Pakistan, were interviewed with an experience of 10years at least in the field of journalism and survived the terror attacks while providing their dedication to the field of journalism. Respondents of the study were selected through purposive sampling, and thematic-analysis was acquired to generate meanings from the data collected. The results show that fear has different variables that affect everyone differently. The greater the fear triggering women journalists, the greater will be the sense of self-censorship adopted. Humanity Publications Lecturer, Department Of Journalism And Mass Communication, Kohat University Of Science And Technology, Kohat, KP, Pakistan. Lecturer, Department Of Media Studies and Mass Communication, Iqra National University, Peshawar, KP, Pakistan PhD Scholar, Media Studies Department, Gomal University D I Khan, KP, Pakistan 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/exploring-the-internal-and-external-attributes-of-rising-fear-a-study-of-khyber-pakhtunkhwas-women-journalists https://doi.org/10.31703/gdpmr.2022(V-II).12 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Impacts of Social Media on Mental Health of Youth in Karachi, Pakistan: An Exploratory Study Sanam Tajjamul Naureen Aleem Social Media Anxiety Internet Mental Disorder Digital Youth The main task of this research to find out how social media affects adolescent mental health, like depression, anxiety, stress, and the fear of missing out (FoMO), was the goal of this research. This research explored the parent and usage of social networking sites have linked to mental health and prevention of illness. The sample size consists of 120 University students from four educational institutes, and the convenience sampling technique was used to gather data. The connection between social media usage and mental stability is a big problem that needs comprehensive debate, and it requires in-depth research on this topic to find out the problems and their link. This study employs a descriptive methodology, with questionnaire data being used to obtain information. Moreover, this research didn't get any significant connection between frequent consumption of social media networking sites and its link with the mental health of youth in Karachi. Humanity Publications PhD Scholar, Sindh Madressatul Islam University (SMIU), Sindh, Pakistan Assistant Professor, Sindh Madressatul Islam University (SMIU), Sindh, Pakistan 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/impacts-of-social-media-on-mental-health-of-youth-in-karachi-pakistan-an-exploratory-study https://doi.org/10.31703/gdpmr.2022(V-II).13 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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A Genre-Based Analysis of Classified Advertisements in Pakistani English Newspapers Fatima Khan Dilawar Khan Mehreen Zafar Classified Advertisements Move Genre ESP Linguistic Features English Writing The current study analyzing the genre of classified advertisement in Pakistani English Newspapers explains how classified ads actually achieve the objectives of selling and buying. The study also supports how the linguistic features are arranged in ads to persuade the buyers. The Move-structure for sales promotion letters of Bhatia (1993) has been adapted to analyses a corpus of 1008 classified ads in Pakistani English newspapers. The classified advertisements represent three moves; out of them, only Move 3 is optional. The linguistic and structural interpretation of the text ensures the communicative purpose of the texts. The use (100 Percent)of adjectives, intensifiers, nominal, imperatives, and nouns by nominative and objective cases and digits is represented as the most common linguistic feature. But only 10.41 Percent of the use of the pronouns 'you' or 'your' indicates that the classified advertisements serve as a communicative medium to provide information portals for potential customers. Cook (1992) claims that the linguistic use of advertisement is to provide information for a reason/s.The current study can be a source of literature in the field of research on the classified advertisement and pedagogical material in the field of ESP. Humanity Publications Visiting Lecturer, Department of English, Ghazi University Dera Ghazi Khan, Punjab, Pakistan. Lecturer, Department of English, Government Graduate College, Jampur, Punjab, Pakistan. Lecturer, Department of English, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/a-genrebased-analysis-of-classified-advertisements-in-pakistani-english-newspapers https://doi.org/10.31703/gdpmr.2022(V-II).14 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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EFL Students' Attitudes Towards the Use of New Media in Classrooms: An Analysis of Pakistani University Hira Shafique Amna Zulqarnain Wajid Zulqarnain New Media English Language COVID-19 Attitude A lot of research has been conducted about using new media in learning and teaching. However, this study takes into account and sheds light on the attitudes of EFL students regarding the usage of new mediums for English language learning and teaching during COVID-19. This study explores the advantages and challenges of using new media during online classes for the English language. The data of this study is collected through 5 EFL students' interviews and from questionnaires which were distributed among250 EFL students. The findings of this study reveal positive attitudes of EFL students towards the integration of technology for ELL and ELT in the COVID-19 context. In addition, this study also shows a few students' suggestions about the usage of new media that would be very effective for Teachers' teaching styles as well as students' learning points of view. Humanity Publications CTI Faculty, Government Associate College for Women, Qila Didar Singh, Gujranwala, Punjab, Pakistan. Faculty, Media Sciences, SZABIST University Islamabad, Pakistan. Head of the Department, Media Sciences, SZABIST University Islamabad, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/efl-students-attitudes-towards-the-use-of-new-media-in-classrooms-an-analysis-of-pakistani-university https://doi.org/10.31703/gdpmr.2022(V-II).15 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Persuading Through the Print Media: A Discourse Historical Analysis of No- confidence Resolution Against IK in Pakistan Tazanfal Tehseem Wajiha Amjad Muhammad Abbas Critical Discourse Analysis Discourse Historical Analysis News Reporting Linguistic Choices This research aims at addressing the newspaper headlines during the time of the no-confidence motion to oust the then Prime Minister of Pakistan, Mr Imran Khan and in doing so it highlights the various linguistic choices which help the journalists to persuade the masses. It is found that the newspapers employ various techniques and ways to portraya political conflict and bring it to the public's eye. Drawing on Wodak's Discourse Historical Approach (DHA, 2016) for Critical Discourse Analysis(Fairclough, 1995) the study highlights the ideological perspective presented by the different newspapers through their respective linguistic choices for the same move. It reveals how the various uses of language portray the events differently. The overall findings show that newspapers steer the viewpoint of the general public, and how the news coverage cast an impact on the audience and shapes their opinion. Moreover, the newspapers sensationalize the situation to create the desired impact. By the use of metaphors, phrases and idioms the papers intensify the scenario and paint a dramatic color to the picture. Humanity Publications Assistant Professor, Department of English, University of Sargodha, Punjab, Pakistan. Research Scholar, Department of English, University of Sargodha, Punjab, Pakistan. Undergraduate Scholar, Department of Gender Studies, University of the Punjab, Lahore, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/persuading-through-the-print-media-a-discourse-historical-analysis-of-no-confidence-resolution-against-ik-in-pakistan https://doi.org/10.31703/gdpmr.2022(V-I).13 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 1 Pakistan

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Advertisement and Word of Mouth Influence on Purchase Behavior Sanam Bhutto Hina Marvi Raj Kumar Purchasing behaviour Advertising Word-of-mouth This study contributes to our understanding of purchase behavior in Pakistani society. This study focuses on whether advertising and word-of-mouth affect people's shopping decisions or whether they don't give it much thought at all. The study explores customer involvement in the fashion clothing industry. For many buyers, fashion clothes are a significant and meaningful item.Customers either want to be devoted and tie themselves to a brand they have used in the past, or they don't want to do that. Results confirm that word-of-mouth and advertising both have a significant impact on customers' purchase behavior. Humanity Publications Department of Textile Design, Shaheed Allah Buksh University of Art, Design and Heritages, Jamshoro, Sindh, Pakistan. Department of Architecture and Planning, Shaheed Allah Buksh University of Art, Design and Heritages, Jamshoro, Sindh, Pakistan. Department of Textile Design, Shaheed Allah Buksh University of Art, Design and Heritages, Jamshoro, Sindh, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/Advertisement-and-word-of-mouth-influence-on-purchase-behavior https://doi.org/10.31703/gdpmr.2022(V-I).14 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 1 Pakistan

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Female Voting Behaviour: Role of Online Media in the Elections of Pakistan Sumaira Bano Abida Noureen Female Voting Behaviour Online Media Election Pakistan This study focuses only role of online media in female voting behaviour the in the 2018 elections in Pakistan. A survey method is selected to collect data from the female of Pakistan. A simple random sampling technique is used to determine the 600 respondents from all the Pakistan. The following study is related to agenda-setting theory. In the finding, this study explored that social media has a very influential role in the change of female voting behaviour in Pakistan's general election. The political party which used more social media for their political campaign got more votes as compared to the other parties. It is examined that online media significantly impacted female voting behaviour in the 2018 elections as they are more dependent on online media than traditional media. It is also found that online media is considered more reliable than broadcast media. The result further explored that vote casting of rural and urban females is similar. Both residents of females similarly participated in the 2018 elections. It proves that in Pakistan, with time, online media has become more popular, and people are shifted toward it from traditional media. Humanity Publications PhD Candidate, Department of Media Studies, Islamia University of Bahawalpur, Punjab, Pakistan. Assistant Professor, Department of Media Studies, Islamia University of Bahawalpur, Punjab, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/female-voting-behaviour-role-of-online-media-in-the-elections-of-pakistan https://doi.org/10.31703/gdpmr.2022(V-II).16 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan Madiha Maqsood Sehreen Far Bokhari Seemab Far Bukhari Social Media Monetization Metaverse Philosophical dimensions Pakistani consumers Practices Preferences Social Media Monetization has played a significant role in the economic domain. The dynamic world of digital media is transiting from augmented to virtual reality as can be seen in the case of the metaverse. Considering uses and gratification, the current study is aimed at exploring the practices and demographic perspectives of Pakistani social media consumers. For this purpose, a sample of 300 social media consumers was surveyed by using a purposive sampling technique. There is a positive correlation between the credibility of the SNS and trust in online resources with the usage of social media monetized content in Pakistani consumers. In addition to that, age is observed as a significant factor unlike the income of the users while utilizing social media monetized content.Being an emerging trend, monetization still requires room for building consumer trust. The study can be taken as a multi-disciplinary bridge among domains of marketing, consumer psychology, and social media. Humanity Publications Lecturer, PhD Scholar, School of Communication Studies, University of the Punjab, Punjab, Pakistan. Assistant Professor, Department of Philosophy, University of the Punjab, Punjab, Pakistan. Assistant Professor, School of Communication Studies, University of the Punjab, Punjab, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/facebook-to-metaverse-a-philosophical-insight-into-monetization-practices-and-preferences-in-pakistan https://doi.org/10.31703/gdpmr.2022(V-I).15 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 1 Pakistan

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Comparison of the Persuasive Strategies in the Pakistani Print Media Advertisements of Various brands of Products: A Critical Discourse Analysis Bahramand Shah Gohar Rahman Sana Hussan Beauty Products Persuasive strategies Ideology Print Media Pakistani Culture Discourse Analysis Advertisements promote their products using different persuasive strategies. They are artwork that also represents society, and its culture, and inculcate different new ideologies. This research study is an exploration of the persuasive strategies in the Pakistani advertisements of various brands of products. In addition, this research study also analyses how media and advertisements affect Pakistani society. For this study, five advertisements are chosen from Print media. To these advertisements, many things are related and could consider such as the playing field for the brand, regarding marketing, advertising, and consumers for which the advertisers have their own favoured linguistic expression. However, the current study uses the analytical paradigm of Critical Discourse Analysis (CDA) for the evaluation of different brand advertisements, discussed by Norman Fair Clough (1995). The analysis of selected advertisements shows how linguistic and Meta linguistic features combine and play a key role in terms of making advertisements attractive to give a maximum number of consumers to the brand. Humanity Publications Assistant Professor, Area Study Centre for Africa, North & South America, Quaid-i-Azam University, Islamabad, Pakistan. MPhil. Scholar, Department of English, Islamia College University, Peshawar, KP, Pakistan. Lecturer, Department of English, Abdul Wali Khan University, Mardan, KP, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/comparison-of-the-persuasive-strategies-in-the-pakistani-print-media-advertisements-of-various-brands-of-products-a-critical-discourse-analysis https://doi.org/10.31703/gdpmr.2022(V-I).16 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 1 Pakistan

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Role Of Social Media: Spreading Information Or Panic During Covid-19 Crisis In Pakistan Assad Ullah Bin Yamin Khan Rooh ul Amin Khan COVID-19 Crises Facebook Twitter Information/Panic During natural disasters, the dependency of people for information increases by using different media. Due to the current importance of social sites, there’s a growing tendency for people to consume news from social media sites rather than traditional media during the COVID-19 crisis. People were receiving news from across the world and were accepted as real news. The current study aims to know if the news dissemination during COVID-19 had well informed the public or had created panic among people. The findings of the study revealed that respondents were using Facebook and Twitter more than 4 hours daily where Facebook remained the primary source (61%) of information for most of the respondents. However, it also stayed as the main source of panic (85%) among them. Twitter in this regard played more positive i.e. 59% than a negative role i.e. 15% which means that Twitter has informed people rather than creating panic. Humanity Publications MS Scholar, Department of Communication and Media Studies, Hazara University, Mansehra, KP, Pakistan. Lecturer, Department of Communication & Media Studies, Hazara University Mansehra, KP, Pakistan. Assistant Professor, Department of Media & Communications Studies, International Islamic University, Islamabad, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/role-of-social-media-spreading-information-or-panic-during-covid19-crisis-in-pakistan https://doi.org/10.31703/gdpmr.2022(V-I).17 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 1 Pakistan

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Web Series' Consumption and Perceptions of Youth regarding Intimate Relationship Patterns Faiza Latif Shabana Asgher Zartaj Zafar Consumption Relationship Intimate Impact Web Series Youth Web series are a prominent part of digital media with huge viewership among the youth. They are presented on web television and streamed only on an online network. The research study explored the consumption of web series and its effects on the perception of youth regarding intimate relationship patterns in Pakistan through the insight of ‘uses and gratification theory’ and ‘cultivation theory’. The researcher used, a quantitative method and conducted a survey of 300 youngsters, both male and female of Lahore between the age of 17-24 years. The results show that youth watch web series to gratify their affective, cognitive and tension-free needs and study fully satisfied the objectives. The statistical test of a generalized linear model of ordinal logistic regression revealed that web series' consumption has significant effects on the perception of youth regarding intimate relationship patterns and the youth have similar views about intimate relationships as shown in the series. Humanity Publications Associate Professor, Department of Public Relations and Advertising, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan. Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan. MS Scholar, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/web-series-consumption-and-perceptions-of-youth-regarding-intimate-relationship-patterns https://doi.org/10.31703/gdpmr.2022(V-II).17 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students Noor Ul Ain Nasir Rabia Shaukat Dawood Asif Muslims Indian Cinema Islamic Sentiment Pakistani Youth UMT Bollywood Movies The aim of the research was to investigate the impact of Bollywood movies on the Islamic Sentiments of Pakistani youth. A rise has been observed in Bollywood movies showing historical bias and errors when it comes to portraying Muslim historical figures. The objective we needed to achieve was to see whether these movies had a positive or negative impact on the Islamic sentiments of Pakistani Youth. A quantitative method was employed, and a survey was conducted, using convenience sampling. A questionnaire was formulated and then 100 questionnaires were distributed among UMT students, 50 being male and 50 being female. Convenience sampling was employed. Framing and agenda-setting theories were employed. The findings suggest that Bollywood movies portray Muslim characters in a negative light and role, and through this, they have hurt the Islamic sentiments of youth. The study also suggested that Muslim historical figures were falsely portrayed which indeed hurt the Islamic sentiments of Pakistani Youth. Humanity Publications Lecturer, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan. PhD Scholar, University of the Punjab, Lahore, Punjab, Pakistan. M.Phil. Scholar, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/representation-of-muslims-in-indian-cinema-and-its-impact-on-the-islamic-sentiments-of-pakistani-youth-a-case-of-umt-students https://doi.org/10.31703/gdpmr.2022(V-II).18 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Media Representation of the Pandemic: A Study of News Blogs on Coronavirus Saba Siddique Nazish Irfan Ullah Covid-19 Social Media Blogs Pandemic Representation The paper analysis the course of actions that how media depicts news about COVID-19. This part of the study also investigate the blame put by the public on the media regarding Coronavirus. Theoretically, this study examines how media represents the pandemic of Coronavirus; such as selling books through Amazon, spreading and exaggerating misinformation and comparison of the Coronavirus with other past diseases and movies. For analysis, through random selection data of Blogs has been taken with specific time and space to reach the conclusion. The study found, that media present and propagate the damaging aspect of an issue, as the framingwithin the study of the blogs was more on the negative frames than the positive aspect regarding the Coronavirus pandemic. This research concludes that the blogs framed the pandemic of the Coronavirus more on panic and fear creation. Humanity Publications Visiting Faculty, Department of English, Abdul Wali Khan University, Mardan, KP, Pakistan. Lecturer, Department of English, Women University, Mardan, KP, Pakistan. Assistant Professor, Department of English, Abdul Wali Khan University Mardan, KP, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/media-representation-of-the-pandemic-a-study-of-news-blogs-on-coronavirus https://doi.org/10.31703/gdpmr.2022(V-I).18 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 1 Pakistan

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A Critical Discourse Analysis of Discursive Ideologies in Pakistani and Indian Print Media about the Abolition of Article 370 and 35A in Kashmir Ibad Ur Rahman Arif Khan Laraib Rahat Critical Discourse Analysis Ideology Editorials Special Status of Kashmir Discourse The aim of the current study was to identify the hidden stances and discursive ideologies of Pakistani and Indian English newspapers’ editorials on the special status of Kashmir through abolition of Article 370 and 35A. For the current study the Van Dijk Ideological Square Model (2005) as theoretical framework was chosen for positive self-presentation and negative other-presentation for the examining of discourse. The study analyzed linguistics traits in thirty newspapers’ editorials from six newspapers. Three English newspapers were selected from Pakistan and three from Indians. The data analysis revealed that different micro strategies such as hyperbole, authority, lexicalization, illustration, comparison, euphemism, etc. were used in these editorials. Besides these micro strategies, also the macro strategies like negative other-presentation positive self-presentation were also used. The study further revealed that how the polarity and racial agenda were projected by the use of language by two countries in their editorials. The micro strategies in Pakistani editorials were used more than that in the Indian editorials, while the macro strategies used in the Indian editorials were more than in the Pakistani editorials. The positive self-presentation was mostly used in Pakistani editorials whereas India editorial mostly focused on negative other- presentation. Humanity Publications MPhil Scholar, Department of English, Hazara University, Mansehra, KP, Pakistan. Lecturer, Department of English, University of Malakand, KP, Pakistan. Lecturer, Department of English, Hazara University Mansehra, KP, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/a-critical-discourse-analysis-of-discursive-ideologies-in-pakistani-and-indian-print-media-about-the-abolition-of-article-370-and-35a-in-kashmir https://doi.org/10.31703/gdpmr.2022(V-I).19 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 1 Pakistan

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Re-Conceptualizing Public Sphere in the Digital Era: From Habermas' Public Sphere to Digitally Networked Public Sphere Qasim Mahmood Zarmina Gull Rao Nadeem Alam Public Sphere Social Media Political Activism Networked Public Sphere Technological networks have established a new social morphology of the modern world. The paper provides an understanding of the notion of the networked public sphere by examining all the seminal notions to theorize the ‘Networked Public Sphere’. The paper reflects that the boundaries between old and new media have been blurred and the new media technologies have established a hybrid environment in which there is a huge interplay between conventional media and new media. The paper concludes that the political use of social media among citizens in the networked public sphere helps to devise strategies to be engaged in online and offline political activities and generate a public discourse among them that influence the political domains of the society. Humanity Publications Assistant Professor, Department of Mass Communication, National University of Modern Languages, Islamabad, Pakistan. Lecturer, Department of Mass Communication, National University of Modern Languages, Islamabad, Pakistan. Assistant Professor, Department of Anthropology, Quaid-I-Azam University, Islamabad, Pakistan. 2022-03-30 Text Article application/pdf https://gdpmrjournal.com/article/reconceptualizing-public-sphere-in-the-digital-era-from-habermas-public-sphere-to-digitally-networked-public-sphere https://doi.org/10.31703/gdpmr.2022(V-I).20 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 1 Pakistan

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Press in Pakistan 1947-1958: A Historical Evolution Muhammad Yousaf Imran Ullah Saqib Shah Mass Media Censorships Press Journalists Free speech Pakistan inherited its media culture and traditions from the British colonial India. The Indian press regulations in colonial era reflected the imperial strategy to suppress any dissenting voice. Throughout the dramatic events of Second World War, freedom movement and the last days of partition; Indian press remained aloof from the aspirations of common masses. With the advent of Pakistan; this atmosphere of alienation remained intact between Mass media and the general public. Pakistani press remained under stress from the same state policies that had been designed with imperial intentions before the partition of India. The colonial legacy of suppression and censorships on media continues to this day. Humanity Publications M.Phil. Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan. M.Phil. Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan. M.Phil Scholar, Department of History, Quaid-i-Azam University Islamabad, Pakistan. 2022-06-30 Text Article application/pdf https://gdpmrjournal.com/article/press-in-pakistan-19471958-a-historical-evolution https://doi.org/10.31703/gdpmr.2022(V-II).19 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 2 Pakistan

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Effect of Television Advertisements on Pakistani Society and Culture Tehreem Siddiqi TV Advertisements Society &amp; Culture Behavioral and Ethical Consequences Psychological Consequences Dressing Institution of Westernized Living Standards Beauty Stereotypes The impact of traditional advertising and product placement on television audiences is still very limited. Every media platform's advertisement has a unique composition that engages customers in a unique way. As a result, a better knowledge of advertisements on various media platforms and their implications for their impact on culture and our ideologies is required. The research paper took a Qualitative approach to further persist the study and results show that Pakistani Media Advertisements undoubtedly affect the said trends directly or indirectly, influencing the minds of consumers. This paper explores the unethical appeals used by advertisers that are directly appealing to the customers and increasing the sale of the goods but indirectly destroying the ideology and culture of Pakistan. Advertising agents can take a cue from this study and evaluate the content being used to enhance the objectivity of the advertisements by investing in appropriate media procedures.  Humanity Publications Graduate, Department of Media & Communications, Foundation University, Islamabad, Pakistan. 2021-06-30 Text Article application/pdf https://gdpmrjournal.com/article/effect-of-television-advertisements-on-pakistani-society-and-culture https://doi.org/10.31703/gdpmr.2021(IV-II).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 4, Issue 2 Pakistan

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Defying Gendered Stereotypes: A Multimodal Analysis of Pakistani Advertisements Amna Murad Zakia Mushtaq Atifa Binth e Zia Gendered Stereotypes; Multimodality; Feministic Strands; Advertisement; Gender Roles This study aims to explore the feministic strands in Pakistani advertisements. The focus of this paper is to analyze the implied meanings of these advertisements, which seem to break the gendered stereotypes and normalize feministic viewpoints about the ideal body, complexion and gender roles. This paper presents the linguistic and visual analysis of the ads, focusing on their breakdown of gender-based stereotypes and their demonstration of feministic messages in the Pakistani cultural context. The interdisciplinary theoretical underpinning for this study includes the visual multimodal of Kress and Leuwen (1996). A close analysis of Pakistani advertisements shows that most of the companies are defying the socio-cultural stereotypes regarding women and are presenting the feministic stances as a new normal. By focusing on the notion of change, this paper argues that this altered approach of the advertisement companies is an attempt to transform the traditional attitude of Pakistani patriarchal society towards social and cultural gender roles of women. Humanity Publications Lecturer, University of Management and Technology, Lahore, Punjab, Pakisan Lecturer, University of Management and Technology, Lahore, Punjab, Pakistan. Lecturer, University of Management and Technology, Lahore, Punjab, Pakistan. 2022-09-30 Text Article application/pdf https://gdpmrjournal.com/article/defying-gendered-stereotypes-a-multimodal-analysis-of-pakistani-advertisements https://doi.org/10.31703/gdpmr.2022(V-III).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 3 Pakistan

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Children TV Watching Habits: A Case Study of Pakistan Huma Khan Majid-Ul-Ghafar Anwar Khan Children's TV Programs Watching Habits Parental Control Screen Time Heavy Viewing Parental Guidance Co-watching Healthy relation with Parents TV Best Source of Entertainment This research article deals with the TV viewing habits of children and their effects. The study was based on a survey research technique to explore and investigate the Children's TV programs effects.The sample size for this research study was 500 children belonging to different age groups and studying in different schools and colleges in Bahawalpur. Therefore, the population of the study was children studying in Bahawalpur. A close-ended questionnaire was used for data collection.Children who have aged between 3 to 6 and are unable to fill out the questionnaire. Their parents were asked to fill in the questions according to their habits of watching different TV programs related to children. The data were analyzed through SPSS. The exclusive analysis of the data reveals that the overall majority of children watch TV programs for 2 to 4 hours a day.The empirical analysis of the data reveals that overall majority of the children agree that their parents guide them on which program to watch and which is not. It is also worth noting that overall majority of the children are of the view that entertainment TV programs for children increase their healthy relationship with their parents. Humanity Publications Assistant Professor, Government Sadiq College Women University, Bahawalpur, Punjab, Pakistan. Assistant Professor, Department of Communication & Media Studies, Hazara University, Mansehra, KP, Pakistan. Lecturer, Department of Journalism and Mass Communication, Kohat University of Science and Technology, Kohat, KP, Pakistan. 2022-09-30 Text Article application/pdf https://gdpmrjournal.com/article/children-tv-watching-habits-a-case-study-of-pakistan https://doi.org/10.31703/gdpmr.2022(V-III).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 3 Pakistan

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"Alone or on my Own" A Perspective on Marriage from Single Women of Pakistani Media Amna Zulqarnain Wajid Zulqarnain Naveed Ullah Hashmi Single Media Woman Gender Marriage Pakistan Singlehood develops a change in family creation recently, which has been a focus of much academic attention. The aim of this study is to explore how Pakistani single media women perceive marriage and singlehood. Around 300 women aged between 20 and 50 from various media organizations such as print and electronic media houses in Pakistan contributed to this research. The outcomes indicated a shift of opinion on the institute of marriage and singlehood. Single women working with media organizations shared modern views on gender roles and marriage. Most of them wanted to get married but at a mature age and condemned the idea of early marriages. They gave preference to higher studies and work for attaining financial stability over marriage. Moreover, the participants had a positive demeanour toward singlehood, however, they were not against the idea of marriage if financial stability, loyalty, care, and supportiveness are there in a future partner. Humanity Publications Faculty, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology University, Islamabad, Pakistan. Head of the Department, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology University, Islamabad, Pakistan. Faculty, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology University, Islamabad, Pakistan. 2022-09-30 Text Article application/pdf https://gdpmrjournal.com/article/alone-or-on-my-own-a-perspective-on-marriage-from-single-women-of-pakistani-media https://doi.org/10.31703/gdpmr.2022(V-III).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 3 Pakistan

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Exploring Political Polarization, Shaming and Ideology through Tweeting: A Critical Perspective Fareeha Butool Tazanfal Tehseem Political Discourse Polarization Elections Ideology Twitter The present study is an attempt to identify and address political polarization and shaming in the language of the political discourse of Pakistan on social media. It is an endeavour to examine the hidden patterns in the linguistic choices of politicians for the production, maintenance, and prorogation of their institutional identities. The methodological framework of the study is Norman Fairclough’s (1995) three-dimensional model of critical discourse analysis which is employed to analyze polarization and shaming in the language of social media by focusing on the General Assembly Elections of Gilgit-Baltistan held on November 15, 2020. The data has been taken from the Twitter accounts of three parties and their representatives including Pakistan Tehreek-e Insaf, Pakistan Muslim League (Nawaz Sharif), and Pakistan People's Party. The research data is related to political discourse as it consists of linguistic elements regarding the production, development, dissemination, and maintenance of power, ideology and institutional value. The findings of this study unfold that discourse is an integral component of every individual, group, institute, and nation that produces, promotes and maintains the ideological identity through legitimizing their actions and executing their power. Furthermore, tweets are constructed, formulated, propagated, maintained, and legitimized through ideologically guided power structures and discursive patterns. Humanity Publications Research Scholar, Department of English, University of Sargodha, Sargodha, Punjab, Pakistan. Assistant Professor, Department of English, University of Sargodha, Sargodha, Punjab, Pakistan. 2022-09-30 Text Article application/pdf https://gdpmrjournal.com/article/exploring-political-polarization-shaming-and-ideology-through-tweeting-a-critical-perspective https://doi.org/10.31703/gdpmr.2022(V-III).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 3 Pakistan

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The effects of Television Crime Shows on the behavioral development of Children in Pakistan Nasir Khan Ghulam Shabir Behavior Genre's Popularity Risk Factors Violence Television crime series are immensely popular all around the world. The appeal of these shows is not limited to specific age clusters; relatively, all television viewers appreciate them. Hundreds of TV networks broadcast these crime dramas in Pakistan, just as they do in other countries. In addition, only a few networks broadcast crime shows during prime time, proving the genre's popularity. Crime shows are watched by a large number of people on a regular basis, which may lead to harmful and unfavorable behavioural outcomes. This research gives an overview on "media as a risk factor" in development of children. To identify and explain the topic at hand, previous scientific literature was sifted through. The literature study serves as a springboard for further investigation into the effects of TV crime shows and potential behavioural consequences which can be negative as well as positive. Humanity Publications Ph.D. Media Studies, Faculty of Media & Communication Studies, University of the Central Punjab, Lahore, Punjab, Pakistan. Professor, Faculty of Media and Communication Studies, University of the Central Punjab, Lahore, Punjab, Pakistan. 2022-09-30 Text Article application/pdf https://gdpmrjournal.com/article/the-effects-of-television-crime-shows-on-the-behavioral-development-of-children-in-pakistan https://doi.org/10.31703/gdpmr.2022(V-III).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 3 Pakistan

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Practices and Challenges of Reference Services in Medical Libraries of Punjab, Pakistan Muhammad Tanzeel Jabbar Iqbal Hussain Asad Reference Services Practices and challenges Medical Libraries The major objective of this study was to investigate the use of Reference Sources in the Medical College Libraries of Punjab. The study was quantitative in nature. In this research, the users of libraries participated of different demographics such as; MBBS Students, M. PhilStudents, FCPS Students, Assistant Professors, Associate Professors, and Professors from medical libraries of Punjab, Pakistan as population. A questionnaire was prepared including 35 items and collected data from almost 361 respondents as a sample through simple random sampling bysurvey method. The data was analyzed with the help of the SPSS software.The study found that majority of the users of medical college libraries were moderately aware and getting most of the libraries' reference services and sources. The study further indicates that the majority of respondents used library reference sources for different purposes for learning, education and updating their knowledge. The study also highlights that majority of participants were partially satisfied with available library reference resources. Humanity Publications MPhil Scholar, Department of Library and Information, Management Superior University, Lahore, Punjab, Pakistan. Professor & HOD Affiliated Library and Information Management Department, Superior University, Lahore, Punjab, Pakistan. 2022-09-30 Text Article application/pdf https://gdpmrjournal.com/article/practices-and-challenges-of-reference-services-in-medical-libraries-of-punjab-pakistan https://doi.org/10.31703/gdpmr.2022(V-III).06 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 3 Pakistan

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Use of Twitter for Political Socialization in Pakistan Noor Nabi Khan Muhammad Waseem Akbar Azam Jan Twitter Political Socialization Pakistan Youth People especially, younger generations use Twitter for various purposes, including political socialization. This research aims at exploring Twitter's usage for political socialization among young people in Khyber Pakhtunkhwa, Pakistan. The Uses and Gratification theory provides a theoretical framework to the present research study. A survey research technique is used for the purpose of data collection. A standardized questionnaire was used as the research tool in this quantitative research. The population for this study was taken from the students reading in different Universities of Khyber Pakhtunkhwa. In total, 525 students were selected on the basis of convenient sampling. The sample size was measured following Cochran's formula. 501 students positively responded to the questionnaire. Analysis of the data revealed that political parties and,politicians interact with voters via Twitter for political socialization. Humanity Publications PhD Scholar, Department of Communication & Media Studies, Gomal University, Dera Ismail Khan, KP, Pakistan Associate Professor, Department of Communication & Media Studies, Gomal University, Dera Ismail Khan, KP, Pakistan. Assistant Professor, Department of Communication & Media Studies, Hazara University, Mansehra, KP, Pakistan. 2022-09-30 Text Article application/pdf https://gdpmrjournal.com/article/use-of-twitter-for-political-socialization-in-pakistan https://doi.org/10.31703/gdpmr.2022(V-III).07 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 3 Pakistan

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Critical Analysis of Stereotyping Trends of Women Portrayal in Pakistani Dramas Syed Muhammad Sarim Sajid Naureen Aleem Dramas Stereotypical Portrayals Working Women Housewives This paper investigates the comparison of how Pakistani women are stereotypically portrayed in Pakistani dramas with how they actually fit into society. The research follows the mixed-method approach. In the media industry, the portrayal of women all around the globe has been a subject of stereotypical agendas. These motives are discussed, considered, and pondered over. This is not the case in Pakistan. The topic of basing conventional narratives is still a well-known culture. In order to support this claim, this paper looked into the discrepancies between how Pakistani women are typically portrayed in Pakistani dramas and where they fit into the community. With the current affairs in Pakistan, Pakistani women are taking a stand for themselves and their rights, be that as it may, dramas still ponder over them being victims of society. This delineated outline will probe over the representation of women in dramas compared to society; is this the proper characterization of women, or not? Humanity Publications Senior Lecturer, Department of Media Studies, Bahria University Karachi, Karachi, Sindh, Pakistan. Assistant Professor, Department of Media Studies and Communication, Sindh Madressatul Islam (SMI) University, Karachi, Sindh, Pakistan. 2022-12-30 Text Article application/pdf https://gdpmrjournal.com/article/critical-analysis-of-stereotyping-trends-of-women-portrayal-in-pakistani-dramas https://doi.org/10.31703/gdpmr.2022(V-IV).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 4 Pakistan

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Anglicizing Urdu in Pakistani English Fashion and Lifestyle Blogs: A Morpho- Syntactic Analysis of Urdu Words in Express Tribune Aiman Gul Anglicization English-Urdu Hybridization Pakistani English Urdu words in the Pakistani variety of English have been anglicized because they follow the morpho-syntactic rules of the English language rather than Urdu. This present research paper identifies the process and the extent to which Urdu words in fashion and lifestyle blogs of Tribune.pk are being anglicized. The study involves analysis of the morpho-syntactic parameters involved in the process and the frequency of anglicized words and the reasons for Anglicization of Urdu in these blogs. Data from the selected text has been extracted by employing Content analysis and is further put to analysis through Rasool’s (2006) and Baumgardner et a’s (1996) models to find the morpho-syntactic parameters involved, the frequency of and the viable reasons for the anglicizing Urdu words respectively. The study finds that Urdu words in the selected text are anglicized for two reasons; either to fill the lexical gap or to retain the culture specific meanings. Humanity Publications M.Phil. Scholar, Deparment of English, Abdul Wali Khan University, Mardan, KP, Pakistan. 2022-12-30 Text Article application/pdf https://gdpmrjournal.com/article/anglicizing-urdu-in-pakistani-english-fashion-and-lifestyle-blogs-a-morpho-syntactic-analysis-of-urdu-words-in-express-tribune https://doi.org/10.31703/gdpmr.2022(V-IV).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 4 Pakistan

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Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations Aqeel Ahmed Khalid Sultan Hygiene Factors Motivator Factors Female Media Workers Pakistani Media Organizations Employee Motivation Fredrick Herzberg's two-factor theory of motivation, a widely-applied theory with respect to varied contexts and organizational set-ups, advocates that hygiene and motivator factors influence employee satisfaction, motivation and ultimately job performance. Some of the past studies suggest the hygiene factors take precedence in influencing workers while others claim the motivator factors being more persuasive. Some studies also weigh upon both factors to create an impact on workers’ motivation and performance. This mixed-method study is an attempt to understand the application of the subject theory with respect to Pakistani media organizations with female media workers as the population of the study and Islamabad-based employees as its sample. It concludes that both hygiene and motivator factors are equally effective in employee motivation/demotivation in the given context and that Pakistani female media workers are not satisfied with the organizational settings and facilitation provided. Humanity Publications Lecturer, Department of Media & Communication Studies, National University of Modern Languages, Islamabad, Pakistan. Professor/Dean, Faculty of Social Sciences, National University of Modern Languages, Islamabad, Pakistan. 2022-12-30 Text Article application/pdf https://gdpmrjournal.com/article/application-of-twofactor-theory-of-motivation-by-fredrick-herzberg-a-case-of-female-workers-serving-pakistani-media-organizations https://doi.org/10.31703/gdpmr.2022(V-IV).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 4 Pakistan

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Frequency of transnational trends and Pakistani commercial cinema: A Study on Foreign Talent, Foreign Locations and Obscenity in Pakistani Movies Adnan Ramzan Mozzam Naseer Transnationalism Pakistani Cinema Talent Location Obscenity With an increase in focus on globalization, the cinema industry is also facing pressure from its audience to bring in transnationalism in their contents. Transnationalism in cinema gives diversity of experience resulting in better quality movies and increased viewership. Movies around the globe are adopting transnationalism while in Pakistan it is considered a comparatively new idea. This study has tried to make sense of the presence of transnational trends in Pakistani cinema with an emphasis on three variables, (namely, foreign talent, foreign location, and obscenity). Talent from different nationalities can bring in diverse experience on the screen and behind the lens. Similarly, the selection of multination locations also brings in more interest of viewers and obscenity, though it is a very abstract idea, also attracts viewers with different social and cultural backgrounds. A total of 12 Pakistani movies were selected and content analysis was conducted to look for the presence of foreign talent, location and obscenity resulting in transnationalism. A monitored and controlled data analysis of conveniently sampled movies has been provided along with possible reasons of the existence of these transnational trends. The conclusion of our findings and possible recommendations are also added which emphasize that cultural whitewash should be avoided in the name of transnational trends. Humanity Publications Phd Scholar at Riphah International University Islamabad, Pakistan. Acossiate professor at riphah International University, Islamabad, Pakistan. 2022-12-30 Text Article application/pdf https://gdpmrjournal.com/article/frequency-of-transnational-trends-and-pakistani-commercial-cinema-a-study-on-foreign-talent-foreign-locations-and-obscenity-in-pakistani-movies https://doi.org/10.31703/gdpmr.2022(V-IV).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 4 Pakistan

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Impact of Convergence on Newsrooms of Pakistani Newspapers Muhammad Shahid Amir Hamza Marwan Newsroom Pakistan Newspapers Dawn Jang The Nation Express This research study looks into newsroom convergence in Pakistan and looks at the newsrooms of four major newspapers: Dawn, Jang, The Nation, and Express. The study's goal is to discover how newsrooms are coping with digital innovations. Purposive sampling was used by the researcher to choose the four newsrooms and staff members, and observation and interviews were used as the research methods. The study found that editors in the newsrooms were concerned about the future of print media in the digital age and mulling ways to generate revenue for the print media for their survival, with some suggesting setting up paywalls on exclusive content on the newspapers’ websites and using local modes of payment such as EasyPaisa, JazzCash, etc for the readers. Overall, it is believed that convergence has led to better journalism in terms of the ease in production and distribution of content in the media, while it has also led to reduction of costs for the newspaper owners. Humanity Publications PhD Scholar, Department of Journalism & Mass Communication, University of Peshawar, Peshawar, KP, Pakistan. Lecturer, Department of Journalism & Mass Communication, University of Peshawar, Peshawar, KP, Pakistan. 2022-12-30 Text Article application/pdf https://gdpmrjournal.com/article/impact-of-convergence-on-newsrooms-of-pakistani-newspapers https://doi.org/10.31703/gdpmr.2022(V-IV).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 4 Pakistan

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Role of Radio in Agriculture Development Muhammad Ahsan Bhatti Rabia Tahir Rahat Siddique Radio Agriculture Programs Rural Areas Formers Radio is the most effective communication tool. It gives information in a regional language which is easily understandable by the illiterate peoples. Radio play a vital role in giving information about agriculture development.A research conducted on the role of radio in agriculture development .The purposive sampling technique used to select the respondents to fill the survey questionnaire. The sample size contains 52 respondents. The result of this research explains that radio play a vital role in giving information about agriculture, give information about new technologies, how to adopt these agricultural technologies to prevent seasonal losses. Radio also give information about the duration of watering the crops, what pesticides use, how tocultivate a crop to increase production, it gives information about the weather and which weather is suitable for new crops. Humanity Publications Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. MPhil Research Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. PhD Research Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. 2022-12-30 Text Article application/pdf https://gdpmrjournal.com/article/role-of-radio-in-agriculture-development https://doi.org/10.31703/gdpmr.2022(V-IV).06 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 5, Issue 4 Pakistan

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The Social Media Interactivity in the Perspective of Media Ecology Safa Ilyas Ahmed Anjum Zia Media Ecology Social Media Interactivity Social Behavior and Self-Concept This study looks at the media ecology theoretical framework to explore the impact of social media interactivity on users. This study argues that different age groups impact differently via social media interactions it's all depends on their demographics such as age, qualification, and socioeconomic status. The findings confirms that social media interactivity happened due to individual gratification but it creates an impact on the human environment as media ecology claimed.This study uses the qualitative technique of face-to-face in-depth interviews with a total of 16 participants to achieve its goals, and it presents its findings using inductive thematic analysis. The study came to the conclusion that both Digital Natives and Digital Immigrants' social behavior and self-concept are impacted by their frequent use of social media platforms. Humanity Publications Ph.D. Scholar, Lahore College for Women University, Lahore, Punjab, Pakistan/Lecturer, University of South Asia, Lahore, Punjab, Pakistan. Professor, University of Management and Technology, Lahore, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/the-social-media-interactivity-in-the-perspective-of-media-ecology https://doi.org/10.31703/gdpmr.2023(VI-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Social Media in the Post-Pandemic World Ayesha Siddiqua Sadaf Asif Noor-ul-Ain Pandemic Social Media Mental Health Virtual Education Children Safety Social Media Protocols Social media linkage to audience behaviors has remained a flashpoint for social scientists especially in the post pandemic world. The researchers, therefore, attempt to comprehend how exposure to social media affected different segments of social life including mental health; children safety; domestic violence; virtual education and social media usage protocols in the light of the evolving literature on COVID-19 and the use of social media. The review of the relevant literature indicated that social media exposure has been significantly associated with mental health issues like Secondary Traumatic Stress (STS), anxiety and depression. Fear of the future served as the strongest mediator between functional impairment of health and media usage. It was also suggested that uncertain socio-economic situations along with social isolation can potentially increase the risk of domestic violence to which children are most vulnerable. To contain exposure to violent social media content development of effective remote access support mechanisms was stressed. Similarly, In the post-pandemic scenario educationalists realized that certain elements of online education should be permanently incorporated in the routine curriculum to cope up with future challenges. Humanity Publications Associate Professor, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan. Lecturer, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan. Lecturer, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/social-media-in-the-postpandemic-world https://doi.org/10.31703/gdpmr.2023(VI-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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News Media Framing of the Environmental Issues: A Transnational Comparative Analysis of Pakistan and Britain Atiya Dar Saleem Akhtar News Media Framing Environment Transnational Analysis Hypocognition This study examined environmental issues from framing perspective. It attempts to understand the framing schemes in the purposively sampled newspapers of Pakistan and the UK. Under the constructionist view of framing analysis revealed that environmental communication is massively suffering from hypocognition which resulting the lack of effective framing perspectives and often construct major obstacles in efficient environmental management and policy making. Variability in framing perspectives influence the individual value systems, beliefs, preferences and reactions to environmental hazards in environmental decision-making process. Moreover, comparative approach of this quantitative study within the universe of year 2007 to 2016 sample of 1,139 news stories reflects the significant differences in news framing capacity of Pakistani and British print media while reporting of environmental issues. Humanity Publications Assistant Professor, University of Jhang, Lahore, Punjab, Pakistan. Senior Lecturer, University of Central Punjab, Lahore, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/news-media-framing-of-the-environmental-issues-a-transnational-comparative-analysis-of-pakistan-and-britain https://doi.org/10.31703/gdpmr.2023(VI-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Social Media and Perception of Feminism: Comparison of Generation X and Y in Lahore Syed Muhammad Saqib Abul Hassan Amna Malik Perception Feminism Social Media Generation X Generation Y Female Oppression Discrimination This study explored the perception of feminism in Lahore, Pakistan, and the impact of social media on those perceptions. The research aimed to compare the views of Generation X and Generation Y, and how social media shaped their perceptions. The study used a quantitative method by conducting surveys. The results indicated that social media has a significant influence on the perception of feminism for both generations. Generation X had outdated views on feminism, acknowledging female oppression but not seeing feminism as a solution. Generation Y had a better understanding of feminism and greater awareness. The study highlights the crucial role of social media in shaping opinions and perceptions. This research provides insights into the impact of social media on feminism and can be useful for future studies investigating the role of social media in social issues. Humanity Publications Assistant Professor, Department of Mass Communication, Forman Christian College, (A Chartered University), Lahore, Punjab, Pakistan. Assistant Professor, School of Creative Arts, University of Lahore, Lahore, Punjab, Pakistan. Lecturer, Department of Mass Communication, Forman Christian College, (A Chartered University), Lahore, Punjab, Pakistan 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/social-media-and-perception-of-feminism-comparison-of-generation-x-and-y-in-lahore https://doi.org/10.31703/gdpmr.2023(VI-I).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Fan Fiction and Fandom: A Case of Pakistani TV Drama "Mere Pas Tum Ho" Abida Naureen Jam Sajjad Hussain Nasir Hameed Fan Fiction Pakistani Drama Pakistani Television Participatory Culture Thematic Analysis This research paper focuses on the phenomenon of fan fiction in the context of the popular Pakistani TV Drama, "Mere Pas Tum Ho." Using Henry Jenkins' concept of participatory culture as a theoretical framework, this study aims to explore the themes existent in fan fiction based on the drama. The study employs a thematic analysis approach to examine a selection of fan fiction pieces based on said drama shared on fan fiction websites. Results indicate fan fiction based on "Mere Pas Tum Ho" is a reflection of the fans' engagement with and interpretation of the original work. Fan fiction pieces provide an alternative perspective on the characters of the drama. Fans use them as a platform to express their own ideas and opinions. The study shows fan fiction is a form of participatory culture, as fans actively engage with original work and use it as a springboard for their own creative output. Humanity Publications Assistant Professor, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan. Assistant Professor, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan. Director Public Relations, Bahawalpur Division, Government of Punjab, Bahawalpur, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/fan-fiction-and-fandom-a-case-of-pakistani-tv-drama-mere-pas-tum-ho https://doi.org/10.31703/gdpmr.2023(VI-I).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas Quratulain Aasima Safdar Rabia Tahir Female Objectification Sexual Objectification Social Issues Media Creature The Portrayal of Women Thematic Analysis The present study aims to explore how females are objectified in the Urdu dramas of Pakistan. Moreover, it is investigated what issues related to females are mostly presented in Pakistani dramas. Previous literature mainly focused on the portrayal of females in television advertisements. However, the present study explores the phenomenon from a qualitative perspective. The population of the current study includes Urdu dramas shown During prime hours on Pakistani networks. Six popular dramas were chosen for the qualitative study. The primary goal of the research was to investigate how Pakistani Urdu dramas objectify women. In this regard, a thematic analysis of female characters in Pakistani Urdu dramas is conducted. This study found that females are objectified through their outfits, roles, expressions, physical appearances, camera angling, dialogues, and bold scenes. Moreover, the study observed the following issues highlighted by Pakistani dramas such as domestic conflicts, social media scandals, female marriage problems, remarriage issues, and domestic violence. Humanity Publications M.Phil. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. Assistant Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. M.Phil. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/females-objectification-in-media-a-qualitative-analysis-of-pakistani-dramas https://doi.org/10.31703/gdpmr.2023(VI-I).12 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Influence of Pakistani Dramas on the Lifestyle of Female University Students of Lahore Noor Ul Ain Nasir Anjum Zia Arooba Arshad Pakistani Dramas Female youth Lifestyle Universities of Lahore The aim of this research study is to analyze the Impact of Pakistani Dramas on the lifestyle of Female youth, particularly among the females of the universities of Lahore. This research has been conducted to determine the effects of Pakistani Dramas on different factors of the lifestyle of female youth. The research has been investigated through the Survey method using a questionnaire as a tool of data collection and the data of this research study was collected from the female youth of two well- known universities of the Lahore i.e., University of Management and Technology (UMT) and University of Lahore (UoL). It has targeted 390 females aged 16-25 years who are viewers of Pakistani dramas. In this study, Cultivation Theory has been applied and the respondent’s consumptionpattern has been investigated. The findings of the study indicate that Pakistani TV dramas have a strong influence especially the way dramas are presented. Humanity Publications Lecturer in School of Media and Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan. Dean School of Media and Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan. School of Media and Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/influence-of-pakistani-dramas-on-the-lifestyle-of-female-university-students-of-lahore https://doi.org/10.31703/gdpmr.2023(VI-I).06 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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The Mediating Role of Self-Esteem in the Relationship Between Social Media Use and Life Satisfaction: A Study of WhatsApp Users Seemab Far Bukhari Ifra Iftikhar Amir Mehmood Bajwa WhatsApp use Self-esteem Social Media use Life Satisfaction This research aimed to understand how self-esteem influences the connection between social media use and satisfaction. The research centred on how people utilize WhatsApp as a social networking platform. In this study, we looked at how often people use WhatsApp and how that correlates with how satisfied they are in general. 255 people who regularly use social media were surveyed on their habits, self-esteem, level of satisfaction with life, and other factors. Using structural equation modelling, the data were examined. According to the results, self-esteem moderated the positive association between social media use and contentment. This study underlines the moderating influence of self-esteem between social media use and life satisfaction. To further understand the beneficial impacts of social media use on psychological health, future research should focus on activity theory and the concept of a sense of mastery. Humanity Publications Assistant Professor, Institute of Communication Studies, University of Punjab, Lahore, Punjab, Pakistan. Associate Professor, Lahore Garrison University, Lahore, Punjab, Pakistan. Associate Professor, Lahore Garrison University, Lahore, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/the-mediating-role-of-selfesteem-in-the-relationship-between-social-media-use-and-life-satisfaction-a-study-of-whatsapp-users https://doi.org/10.31703/gdpmr.2023(VI-I).07 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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The Influence of Media Coverage on Education Policy-making: A Comparative Analysis of the United States and the United Kingdom Arjumand Zehra Saba Qadir Muhammad Latif Media Analysis Political Communication Educational Reporting Critical Analysis The media plays a significant role in shaping public opinion and influencing policy- making in various fields, including education. This paper explores the influence of media coverage on education policy-making in the United States and the United Kingdom. Through a comparative analysis of the two countries, this study examines the ways in which media coverage affects education policy-making and how this influence differs in distinct political and cultural contexts. Specifically, this paper examines the impact of media coverage on education policies such as school funding, standardized testing, and teacher evaluation. The findings reveal that media coverage has a considerable influence on education policy-making in both countries, but the degree of this influence varies depending on the political and cultural context. Humanity Publications Assistant Professor, Department of Political Science, Federal Urdu University of Arts Science and Technology, Karachi, Sindh, Pakistan. Lecturer, Department of English, National University of Modern Languages, Karachi Campus, Sindh, Pakistan. Assistant Professor, Department of Education, Government College Women University, Sialkot, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/the-influence-of-media-coverage-on-education-policymaking-a-comparative-analysis-of-the-united-states-and-the-united-kingdom https://doi.org/10.31703/gdpmr.2023(VI-I).08 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Peace and Conflict Depiction in Newspapers Blog Contents: A Comparative Analysis of Pak-India Relations since 2019-2020 Syed Maaz Jan Faiza Latif Sajjad Ali Pak-India Relations Bloggers Peace and War Journalism Newspapers Blogs As Pak-Indian relations were on high alert throughout the 2019–2020 study period due to the Pulwama assault and other terrorist activity in Occupied Kashmir, this research was conducted to examine blogs for peace and conflict journalism. A content analysis procedure was utilized for data collection.Through the use of a coding sheet, data was gathered between December 2019 and 2020 to look into the potential influence of blogs on the war and peace reporting between Pakistan and India. According to the study's findings, bloggers primarily pushed war journalism rather than peace journalism. Both publications framed discussions of Pakistan-Indian ties in terms of trade, security, propaganda, border conditions, and issues related to nuclear war and Kashmir. This Study is important for media organizations, editors and reporters to develop a strategy for peace journalism instead of war and violencejournalism. Blogs are a plying substantial role in opinion building and changing. Humanity Publications MPhil Scholar, Department of Mass Communication, Lahore Leads University, Lahore, Punjab, Pakistan. Associate Professor, Department of Public Relations and Advertising, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan. Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, KP, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/peace-and-conflict-depiction-in-newspapers-blog-contents-a-comparative-analysis-of-pakindia-relations-since-20192020 https://doi.org/10.31703/gdpmr.2023(VI-I).09 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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The Dynamics of Disinformation: Understanding How Pakistani Social Media Users Navigate and React to Fake News Haroon Elahi Wajid Zulqarnain Naveed Ullah Hashmi Diffusion of Disinformation Fake News Social Media users Response Behaviors Pakistani Mixed Methods Emotional Responses Confirmation Bias Media Literacy Political Affiliation This article is a critical venture into examining the dissemination of misinformation using social media in Pakistan. This study is focused on the responses of social media users in Pakistan to the plethora of fake news and an attempt to unearth latent causes shaping their attitudes. Based on a mixed-methods mechanism, the research design is comprised of a quantitative survey methodology entailing one hundred and fifty users actively operating social media platforms belonging to the universities in Pakistan and is supported by qualitative comprehensive interviews of thirty active social media enthusiasts. The study is intended to delve into the diffusion of fake news and its effects on internet users and the online community in Pakistan. The patterns and trends of the spread of disinformation, factors responsible for generating responses and shaping behaviours, and the stratagems opted by the social media operators in Pakistan have been detected. The study highlights the significance of calculated and timely interventions to ward off disinformation, urging to step up media literacy among the consumers of social media in Pakistan. Humanity Publications Assistant Professor, Media Sciences, SZABIST, Islamabad, Pakistan. Assistant Professor, Media Sciences, SZABIST, Islamabad, Pakistan. Assistant Professor, Media Sciences, SZABIST, Islamabad, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/the-dynamics-of-disinformation-understanding-how-pakistani-social-media-users-navigate-and-react-to-fake-news https://doi.org/10.31703/gdpmr.2023(VI-I).10 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Pakistani Journalist: In the Line of Fire Imran Ullah Rooh ul Amin Khan Saqib Shah Media Freedom Journalists Pakistan War on Terror This study aims to identify the challenges posed by Pakistan's Journalists and Media workers during the war on terror. Pakistan being the strategic ally of US interests became the combined foe of terror groups. Its citizens too became the target of terrorism. Since its inception; Pakistan has been struggling to hold on to the criterion of a stable state. Its constantly deteriorating state of affairs had left deep marks on the lives of its people. The ones who had suffered and sacrificed the most for their professional obligations were the media workers. They have been held at gunpoint by both the state and non-state actors. Their steadfastness in the face of terrorism, treason charges, torture and threats had made a remarkable chapter in the history of Pakistan. Humanity Publications Mphil Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan. Assistant Professor, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan. Mphil Scholar Department of History, Quaid-e-Azam University, Islamabad, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/pakistani-journalist-in-the-line-of-fire https://doi.org/10.31703/gdpmr.2023(VI-I).11 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Illustration of Religious Minority Symbols in Bollywood Films: A Descriptive & Semiotic Approach Imtiaz Hussain Shahzad Ali Syed Ali Akbar Gardezi Religious minorities Bollywood Semiotic Religious symbols Bollywood Cinema has extended fame on the global streets and gained enormous clout through its massive audience. This current research discovers the religious symbols in thirty Hindi Films with regard to the top three minorities in India i.e. Muslims, Christians, and Sikhs. The study theoretically connected with Pierce's theory of symbol and representation theory by Stuart Hall.Qualitative descriptive semiotic analysis was applied to identify the religious symbols and reveal the underlying meaning associated with the minority characters. The symbolic analysis exposed the agenda of the Bollywood films that the symbols associated with the three minor religions like Muslimbeards, caps or veils and the concept of Jihad, Sikh turbans and Christian cross were represented in a distorted and negative way. The research is a humble opinion to provide more awareness of movie makers, directors, and producers toward minority religions before making films pertaining to religious minorities. Humanity Publications Ph.D., Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. Professor/Director, Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. M.Phil., Institute of Media & Communication Studies Bahauddin Zakariya University, Multan, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/illustration-of-religious-minority-symbols-in-bollywood-films-a-descriptive-semiotic-approach https://doi.org/10.31703/gdpmr.2023(VI-I).13 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Unveiling the Awareness Gap: Investigating Parental Knowledge and Information about Child Sexual Abuse on Electronic Media Shehneela Mazhar Mubashir Saeed Syed Inam ur Rahman Child Sexual Abuse Media Effects Media Coverage Knowledge Attitude and Practices KAP Children Parents Child sexual abuse is a pervasive and distressing social problem with severe consequences for its victims. In recent years, electronic media has become increasingly dominant, exposing children to potential risks and challenges in the digital realm. This study provides valuable insights into the awareness gap among parents regarding child sexual abuse on electronic media. The research adopts a quantitative approach, utilizing a survey methodology to investigate parental knowledge and information about child sexual abuse in the digital era. A diverse sample of parents with children aged 5-18 years was recruited, and data were collected through an online questionnaire. The survey assessed several aspects, including parental awareness of online dangers, knowledge of preventive measures, familiarity with online platforms and applications, and attitudes toward discussing sexual abuse with their children. Preliminary findings suggest that parents have limited awareness and knowledge about child sexual abuse on electronic media, and often feel uncomfortable discussing the topic with their children. Humanity Publications M.Phil Scholar, Department of Media & Communication, International Islamic University, Islamabad, Pakistan. M.Phil Scholar, Department of Media & Communication, International Islamic University, Islamabad, Pakistan. Professor/Incharge, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/unveiling-the-awareness-gap-investigating-parental-knowledge-and-information-about-child-sexual-abuse-on-electronic-media https://doi.org/10.31703/gdpmr.2023(VI-I).14 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Social Media and Political Polarization in Pakistan Ali Khan Imran Rafique Ameena Nasim Political Polarization Gender Bias Social Media Political Engagement Conspiracy This research paper explores the relationship between social media usage and political polarization in Pakistan. The rapid expansion of social media platforms in recent years has revolutionized the way individuals engage with political content and ideologies. Pakistan, as a diverse and politically vibrant country, offers a compelling case study to investigate the impact of social media on political polarization(Aday et al., 2013). The study employs a mixed-methods approach, combining quantitative analysis of social media data with qualitative interviews and surveys. Firstly, an analysis of social media posts, tweets, and discussions was conducted to identify prevalent political narratives and patterns of polarization. Secondly, interviews and surveys were carried out to gain insights into users' experiences, attitudes, and behaviours concerning political discourse on social media. Furthermore, it explores the impact of echo chambers on fostering extreme viewpoints and the potential for misinformation to spread rapidly in these digital spaces. Humanity Publications Ph.D. Scholar, Department of Political Science, Qurtuba University, Peshawar, KP, Pakistan Ph.D. Scholar, Center for South Asian Studies, University of the Punjab, Lahore, Punjab, Pakistan Visiting Lecturer, Punjab University, Lahore, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/social-media-and-political-polarization-in-pakistan https://doi.org/10.31703/gdpmr.2023(VI-I).19 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Media's Role in Women Empowerment: A Critical Evaluation of Pakistani Movie Aik Thei Marium Aleesha Tabassum Muhammad Akbar Khan Ali Abbas Media Women empowerment Critical study Aik thei Marium This research article investigates the role of media, particularly through tees of film, in promoting women’s empowerment. The paper focuses on the critically acclaimed Pakistani movie, Aik Thi Marium, which tells the inspiring story of Marium Mukhtar who was first Pakistani fighting pilot. The analysis was done keeping in view the ideas of Fairclough called three-dimensional model (1989). This movie shows the Women Empowerment in Pakistani society i.e., on social attitudes, individual empowerment, and gender stereotypes. This research aims to shed light on the significance of media platforms to challenge societal norms, empower women, and contribute to broader gender equality initiatives. Humanity Publications M.Phil. Scholar, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan. Associate Professor, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan. M. Phil. Scholar, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/medias-role-in-women-empowerment-a-critical-evaluation-of-pakistani-movie-aik-thei-marium https://doi.org/10.31703/gdpmr.2023(VI-I).16 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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How Pakistani Dramas Portray Women: The Comparison between ARY and HUM TV Rahat Siddique Muhammad Ahsan Bhatti Riasat Ali Pakistani Dramas Private Channels ARY TV Drama HUM TV Drama Portrayal of Women  This research consisted of the portrayal of women in Pakistani dramas and a comparison between two private TV channels ARY and HUM. The quantitative content analysis was used to check the portrayal of women currently in dramas. The researcher applied a purposive sampling technique and framing theory was used to conduct this research. The media industry plays a vital job as exposition, entertainment, and monitoring are strong gadgets of it. This study makes an effort to determine whether women are melodramatised and played down in Pakistani dramas. In accordance with Gallagher (1981) media display women's character as narrow and limited to home and family, mainly women are identified as dreamers, energetic and imaginary stuff in broadcasting. Findings show that ARY TV mostly represented women as passive, domestic, and materialistic whereas HUM TV displayed women as proud, objectified, professional and dehumanize. Humanity Publications PhD Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan Assistant Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. PhD Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/how-pakistani-dramas-portray-women-the-comparison-between-ary-and-hum-tv https://doi.org/10.31703/gdpmr.2023(VI-I).17 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Mushrooming of Media under Musharraf Regime and its Impacts on the Functioning of Democracy Zil e Huma Saniya Moazam Naveeda Irum Warsi Mushrooming Media Democracy Dictatorship The political elite, bureaucracy and establishment had not played their expected role in Pakistani society. Pakistan's establishment is always overshadowing the political landscape. This study analyses the role of media during the Musharraf regime in Pakistan. It also aims to figure out the factors which are playing a role in the promotion or degradation of democracy. In this study, the qualitative research technique is applied. This research proved that Pakistan's ex-military rule has remained worst in initiating change, opinion building and betterment of society. It also played an inverse role in social change and to support and strengthening democracy. Pakistani Journalist has demonstrated an unprecedented ability to act as a catalyst in connection with the efforts by the civil society in strengthening democracy during the Musharraf regime. Musharraf's regime is one of the darkest eras in Pakistan's media history in terms of the subjugation of media and journalists. Humanity Publications Lecturer, Department of Media and Communication Studies, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan. Visiting Faculty, International Islamic University, Islamabad, Pakistan. Assistant Professor, Department of Sociology, University of Balochistan, Quetta, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/mushrooming-of-media-under-musharraf-regime-and-its-impacts-on-the-functioning-of-democracy https://doi.org/10.31703/gdpmr.2023(VI-I).18 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Communication Confidence and Employability Skills Between Students of English Works and BS English Program: A Comparative Analysis Sabahat Parveen Asif Iqbal Muhammad Faisal Farid Employability Skills Communication Confidence Digital Tools Effective communication and employability skills are pivotal attributes for success in today's dynamic and competitive job market. This study investigates the intrinsic relationship between communication confidence and the development of employability skills. The research employs a descriptive approach with an online survey. The 158 participants encompass a diverse demographic of recent graduates and employers from various industries. The quantitative data analysis involves correlational assessments to establish potential links between self-perceived communication confidence levels and the acquisition of employability skills such as teamwork, problem-solving, and adaptability. Preliminary results indicate a strong link between communication confidence and employability skills. Confident individuals excel in teamwork,articulating ideas, active listening, and conflict resolution. Enhanced confidence fosters better problem-solving, enabling innovative solutions and clarifications. This study enriches knowledge by highlighting communication confidence's pivotal role in shaping employability skills. The outcomes underscore the importance of integrating communication-focused training modules into educational curricula and professional development programs. Humanity Publications Assistant Professor, Department of English, University of Education Lahore, Punjab, Pakistan. Associate Professor, Department of Education, University of Education Lahore, Punjab, Pakistan. Assistant Professor Department of Education, University of Education Lahore, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/communication-confidence-and-employability-skills-between-students-of-english-works-and-bs-english-program-a-comparative-analysis https://doi.org/10.31703/gdpmr.2023(VI-I).20 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Effect of YouTube Kids' App Content on Children's Behavior Muhammad Azeem Sarwar Dawood Ahmad Shazia Tabassum YouTube Kids App Children's Behaviour Contents Effects This study investigates the impact of the material available on the YouTube Kids application on the behavioural patterns shown by Children. In the contemporary era of digital technology, wherein Children possess convenient accessibility to diverse media platforms, apprehensions have emerged over the possible impact of digital material on their behavioural patterns. The primary objective of this research was to investigate the correlation between the material available on the YouTube Kids application and the behavioural patterns shown by children. Specifically, this study concentrates on the influence of such content on the behaviour, and achievements of children. The study aims to ascertain the influence of certain content categories on behaviour and examine the moderating function of parental mediation in these effects. Utilising a mixed-methods methodology, this research incorporates the administration of questionnaires and behavioural assessments to gather quantitative data, which is further enriched by qualitative insights obtained via interviews Humanity Publications PhD Scholar, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan. Assistant Professor, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan. PhD Scholar, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/effect-of-youtube-kids-app-content-on-childrens-behavior https://doi.org/10.31703/gdpmr.2023(VI-I).21 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Unmasking the Inner Psyche: A Dual Approach to Understand 'Zindagi Tamsha' (Circus of Life) through Semiotics and Psychoanalysis Sabahat Parveen Anam Ikhtiar Asif Iqbal Psychoanalysis Semiotics Zindagi Tamasha Circus of Life Super Ego Ego and Id The current research delves into the exploration of visual semiotics and psychoanalysis within the Pakistani drama film titled "Zindagi Tamasha (Circus of Life)," directed by Sarmad Khoosat. This film intricately narrates the tale of Rahat Khwaja, a devout Muslim who inadvertently finds himself at the epicentre of public scrutiny and ridicule within his strict Muslim community. This unfortunate turn of events unfolds when a video of his dance performance at a wedding goes viral on social media. In light of this narrative, the research is guided by two primary objectives; the framework of a multi-modal approach, combining the principles of visual semiotics with the foundational theories of Sigmund Freud, particularly his Superego, Ego, and Id constructs. By merging these analytical perspectives, the study endeavours to shed light on the intricate interplay between the movie's visual narrative and the psychological dynamics at play within the central character. Humanity Publications Assistant Professor, Department of English, University of Education, Lahore, Punjab, Pakistan. MPhil English Linguistics ELT Teacher, English Access UE, Faisalabad Campus, Punjab, Pakistan. Associate Professor, Department of Education, University of Education, Lahore, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/unmasking-the-inner-psyche-a-dual-approach-to-understand-zindagi-tamsha-circus-of-life-through-semiotics-and-psychoanalysis https://doi.org/10.31703/gdpmr.2023(VI-I).22 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Multimodal Genre Analysis of Political Cartoons during Pakistan's Economic Crisis Zoya Shakeel Muhammad Farooq Alam Multimodal Analysis Editorial Cartoons Political Cartoons Genre Linguistic Strategies This article analyzes the genre of political cartoons through the prism of multi-modality, focusing on editorial cartoons published in the Dawn newspaper during the 2023 economic crisis in Pakistan. The purpose of the study is to evaluate the visual and linguistic strategies used by cartoonists to convey political messages in a humorous way and analyze how these messages are interpreted by the audience. The research design utilizes a qualitative methodology that involves a deep evaluation of linguistic elements of cartoons and Kress and Leeuwen's framework for analyzing visual grammar. The findings of this study imply that political cartoons use various visual and linguistic elements, including exaggeration, contrast, framing, metaphors, and irony, to convey critical commentary on social and political issues. Overall, this study adds to the body of knowledge in the field of political cartoon analysis and sheds light on the genre traits and communicative techniques utilized in political cartoons. Humanity Publications M.Phil. Scholar, Foundation University, Islamabad, Pakistan. Assistant Professor, Department of English, National University of Modern Languages, Rawalpindi, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/multimodal-genre-analysis-of-political-cartoons-during-pakistans-economic-crisis https://doi.org/10.31703/gdpmr.2023(VI-I).23 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Role of Print Media in Reporting Conflicts Between India and Pakistan: A Comparative Analysis of Pakistani and Indian English Dailies (Jan 2016_Feb 2019) Hifsa Arshad Sumera Batool Wars Kashmir Composite Dialogues India's Rigid Attitude Pakistan's Weak Policy Cross-Border Terrorism Indian Allegations LOC Violations Insolvable Kashmir Dispute The significance of print media in shaping public opinion is highlighted in this report from January 2016 to February 2019 by analyzing the disputes between India and Pakistan. It explores the water dispute, cross-border terrorism, the Kashmir conflict, and Line of Control (LoC) violations, which are four of the most divisive topics. The study also analyses any peace initiatives or bilateral discussions that have taken place between the two countries and looks at the coverage that these events received in a few print media publications. Incidents like the Pathankot incident, Uri attack, Kulbhushan Jadhav case, Burhan Wani's passing, ongoing ceasefire violations, worries about human rights in Kashmir, disagreements over projects like Kishanganga and Rattle hydropower, and the most recent Pulwama attack created palpable tensions between the two countries. The active coverage of print media in both countries provides important insight into the regional powerhouse newspapers' objectives. Humanity Publications Research Scholar, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan. Associate Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/role-of-print-media-in-reporting-conflicts-between-india-and-pakistan-a-comparative-analysis-of-pakistani-and-indian-english-dailies-jan-2016_feb-2019 https://doi.org/10.31703/gdpmr.2023(VI-I).24 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Political Unfriending on Social Media: A Survey Study Haseena Naeem Shabir Hussain Social media Political Disagreement Unfriending Social Media Engagement Social Networking Sites Political Talk. Political unfriending on social media in Pakistan refers to the increasing usage of social media platforms for political discourse and activism in the country. This research purpose is to explore the extent to which individuals are influenced by political differences and how this influence ultimately provokes them to unfriend other users from their social networks, this was observed under the umbrella of cognitive dissonance theory. In order to study this, a Survey was adopted as the research methodology to observe the viewpoints of individuals with respect to their political preferences on social media by employing a quantitative research design with the help of university students, a sample of 300 respondents was selected who responded over a questionnaire based upon closed-ended questions along with systematic sampling technique which is used for analyzing and interpreting data which helped us to draw a valid conclusion. Humanity Publications Independent Media Researcher, Pakistan. Professor, Department of Media Studies, Bahria University Islamabad, Pakistan. 2023-03-30 Text Article application/pdf https://gdpmrjournal.com/article/political-unfriending-on-social-media-a-survey-study https://doi.org/10.31703/gdpmr.2023(VI-I).25 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 1 Pakistan

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Framing of Israel and Palestine Conflict in RT news, Al-Jazeera, CNN & BBC News Farrukh Shahzad Tehmina Ashfaq Qazi Rida Shehzad Israel Palestinian Conflict RT Aljazeera BBC CNN Framing Content Analysis The study analyzes the framing of the Palestinian-Israeli conflict in the leading international broadcast media. For this purpose, RT News, Al-Jazeera, BBC, and CNN were selected. Using Framing as theoretical work, the study examined slants and thematic frames with help of content analysis. The timeframe of the study was from Jult-2019-July2022. By using systematical sampling, the 100 news stories each from the News Channels about the conflict were selected for data analysis. The RT and Al-Jazeera gave more coverage to the Pro-Palestine frame whereas BBC and CNN gave more Pro-Israel Coverage. The RT and Al-Jazeera gave more coverage to the human interest frame while BBC and CNN gave more coverage to the conflict frame. Similarly, the responsibility frame got more coverage on Aljazeera and RT though the least coverage was witnessed on BBC and CNN for this Frame. Humanity Publications Head, Department of Media Studies, Bahria University, Islamabad, Pakistan. Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan. MS Scholar, Department of Media Studies, Bahria University Islamabad, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/framing-of-israel-and-palestine-conflict-in-rt-news-aljazeera-cnn-bbc-news https://doi.org/10.31703/gdpmr.2023(VI-II).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Role of Political Talk Shows in Creating Political Awareness among Youth: Case of Southern Punjab, Pakistan Muhammad Uzair Ashraf Muhammad Umair Ashraf Muhammad Imran Media Political Awareness Political Socialization Participation Talk shows Political talk shows to drive the political socialization of youth, inculcating different political trends. This research aimed to examine the role of political talk shows in creating political awareness among the students at public sector universities of southern Punjab. For this study, the researcher selected the students of all the departments of selected public universities; the researcher collected the data through a self-constructed questionnaire from 411 students of BS (Hons), Masters, and M.Phil. By using a simple random sampling technique from selected universities. The findings of this study revealed that political talk shows are created political hype, dissatisfaction, and controversies among the youth of the public sector universities of southern Punjab. The study concluded that television, radio, the internet, and newspaper are the numerous varieties of media through which the young generation gets information and knowledge about all current issues, especially politics. Humanity Publications M. Phil Scholar, Department of Sociology, Bahauddin Zakariya University, Multan, Punjab, Pakistan. Assistant Professor of Sociology, Government College Women University, Sialkot, Punjab, Pakistan. Assistant Professor of Political Science, Government College Women University, Sialkot, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/role-of-political-talk-shows-in-creating-political-awareness-among-youth-case-of-southern-punjab-pakistan https://doi.org/10.31703/gdpmr.2023(VI-II).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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The Role of Media in the Preservation and Promotion of Archaeological Heritage Sarah Umer Wajid Zulqarnain Amna Zulqarnain Media Archaeology Heritage Pakistan Cultural Legacy Globally, information and communications technologies are opening new doors for experiencing and exploring ancient heritage through cross‐media interaction. This research paper is an attempt to understand and highlight the role of Pakistani media that it can play to save and preserve the historic legacies of our nation for future generations. We have witnessed that ever since the liberalization of media in Pakistan around 1990, it has been growing at a remarkable pace and has matured. It has experienced massive technological changes both in traditional and new media mores. We have also witnessed its positive role in highlighting some key issues, which our nation has and is currently facing. Humanity Publications Associate Professor, University College of Art and Design, University of Punjab, Lahore, Punjab, Pakistan. Associate Professor, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan. Lecturer, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/the-role-of-media-in-the-preservation-and-promotion-of-archaeological-heritage https://doi.org/10.31703/gdpmr.2023(VI-II).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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The Use of Cricket Jargon in Pakistani Media Kainat Rafi Shakir Ullah Mehnaz Bibi Cricket Jargon Political Speeches Media news Channels Twitter The purpose of this research is to find out the cricket jargons that are used in politics and media after the political speeches of former cricketer Imran Khan. The purpose of the study is to investigate the unknown views of politicians and media. The nature of the study is fully qualitative for data collection and is based on Fairclough Three Dimension Model. The researchers collected data from January 2021 to September 2022. The data was taken from politicians' speeches, media news channels, and Twitter. The results of this research show that nowadays politicians use cricket jargon to express their thoughts, feelings, and emotions. Politicians and the media of Pakistan use cricket jargon for different purposes, if they condemn, praise, support, and ridicule someone then they use cricket jargon. Humanity Publications BS Graduate, Department of English, University of Buner, KP, Pakistan. Lecturer, Department of English, University of Buner, KP, Pakistan. BS Graduate, Department of English, University of Buner, KP, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/the-use-of-cricket-jargon-in-pakistani-media https://doi.org/10.31703/gdpmr.2023(VI-II).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Insights into Student Perceptions: Investigating Artificial Intelligence (AI) Tool Usability in Irish Higher Education at the University of Limerick Muhammad Irfan Liam Murray Sajjad Ali AI Tools Chat GPT Student Perceptions Education University of Limerick Quantitative Study This research study scrutinizes the perception of Artificial Intelligence (AI) utilities, particularly focusing on the student cohort at the University of Limerick, Republic of Ireland. The research aims to compile an exhaustive assortment of both affirmative and critical perspectives to construct a holistic comprehension of the students' viewpoints. Utilizing a quantitative research design that entails the distribution of survey questionnaires to a sample size of 120 students spanning multiple departments and faculties, of which 93 students responded. The survey questionnaire consists of 9 questions meticulously structured to procure insights into the students' opinions with AI utilities like Chat GPT. The findings are highlighting the strengths and shortcomings of AI tools in education and critical thinking, suggesting potential areas of enhancement. It is illuminating the interplay of hope and fear among the students in relation to the use of AI tools in their educational journey and critical thinking with learning. Humanity Publications PhD Scholar, School of English, Irish and Communication, University of Limerick, Ireland. Head of TESOL and Linguistics, University of Limerick, Ireland. Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, Chakdara, KP, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/insights-into-student-perceptions-investigating-artificial-intelligence-ai-tool-usability-in-irish-higher-education-at-the-university-of-limerick https://doi.org/10.31703/gdpmr.2023(VI-II).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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A Deconstructive Analysis of Taglines on Pakistani Billboards Hinzala Hussain Aisha Farid Deconstruction Billboards Taglines Feminine Brand A deconstructive point of view highlights the contradictions between an author's intended message and the aspects that naturally arise in their writing. Derrida's language has been used to define deconstruction and demonstrate how it may be used in Billboards’ taglines analysis in the study. The data have been analyzed using a descriptive qualitative research design. The researchers photographed four billboards, two from clothing brands and two from shoe brands. The tendon of deconstruction is used to study the selected billboards. This study has examined how deconstruction can be used to analyze billboard taglines. It concludes that the brands, in particular clothing and shoe brands advertisers, in addition to attractive pictures and figures presented with enticing colours, carefully choose short and crisp taglines with meanings triggering the minds of viewers and drawing their attention towards the beauty and usefulness of the products. Humanity Publications MS Scholar, Department of English, Government College Women University, Sialkot, Punjab, Pakistan. Assistant Professor, Department of English, Government College Women University, Sialkot, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/a-deconstructive-analysis-of-taglines-on-pakistani-billboards https://doi.org/10.31703/gdpmr.2023(VI-II).06 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Critical Discourse Analysis on Climate Change: Analyzing Hollywood Film "How to Blow Up a Pipeline" Ayesha Zahid Farwa Kunwal Muhammad Ali Critical Discourse Analysis (CDA) climate change vocabulary pragmatic Hollywood film To analyze Climate Change (CC) in films, this study uses Critical Discourse Analysis (CDA) to examine the film "How to Blow Up a Pipeline". It is based on the book "How to Blow Up a Pipeline: Learning to Fight in a World on Fire" by Andreas Malm, suggesting violent approaches to address CC. Based on Van Dijk’s concept of CDA, the study examines the use of vocabulary and pragmatic contexts by focusing on lexical choices, rhetorical devices, syntax, intertextuality, the identities and goals of the filmmakers, the intended audience, and the socio-cultural and historical contexts that influence audience understanding. The analysis is conducted across the film's three acts. Findings reveal the portrayal of violence as a means to draw attention to the urgency of CC. Filmmakers do not explicitly endorse such actions but the film intends to spark conversation on the violent actions. Humanity Publications Senior Lecturer, Media Studies Department, Bahria University, Islamabad, Pakistan. Senior Lecturer, Media Studies Department, Bahria University, Islamabad, Pakistan. Ph.D. Scholar, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/critical-discourse-analysis-on-climate-change-analyzing-hollywood-film-how-to-blow-up-a-pipeline https://doi.org/10.31703/gdpmr.2023(VI-II).07 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Quantitative Analysis Muhammad Naseem Anwar Hassan Raza Syed Social Media Tourism Khyber Pakhtunkhwa Enterpreneurship E-commerce E-commerce has spurred digital tourism entrepreneurship. Digital tourism companies must create unique and shareable destination brands to attract customers. Scholars advocated increasing brand perceptions as value enhancers to increase destination brand equity (DBE) which has been previously overlooked in research. This study examines digital tourism entrepreneurship's digital media marketing. This study shows how companies' marketing communications boost the destination's brand and less-studied traits like digital tourism entrepreneurial trust. This study employed a quantitative or deductive method to map communicative and branding features that decrease tourist visits since previous work covers integrated marketing communication and brand equity. The study employed deductive hypotheses in a quantitative quasi-experimental research design. An online survey was conducted with 497 participants who were international travellers. Partial Least Squares Structural Equation Modeling (PLS-SEM) results indicated a significant relationship between destination brand equity and visitor intention. Our study highlights the significance of social and digital media in promoting tourism through digital tourism entrepreneurs in Pakistan's lesser-known areas. Humanity Publications Ph.D. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. Associate Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/role-of-social-media-in-branding-tourism-destinations-in-khyber-pakhtunkhwa-a-quantitative-analysis https://doi.org/10.31703/gdpmr.2023(VI-II).08 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Use of Emojis and Stickers for Online Interaction Facilitation: A Gender-Based Semiotic Discourse Analysis Hina Sadia Muhammad Sabboor Hussain Emoticons Emojis Stickers Socio-semiotic Global Language Modern technology has revolutionized our methods of communication. Emojis and stickers are the newest advancements that transcend linguistic barriers and act as a universal language. This research paper applies a social semiotic framework to investigate the functions of emojis and stickers in digital discourse. Utilizing a mixed method approach, data has been collected through a web-based questionnaire from 137 participants and semi-structured interviews taken from 10 selected participants. The study aims to explore the central role of emojis and stickers in promoting positive online interaction and identify how their usage facilitates both genders while potentially differing interpretations. The findings suggest that emojis and stickers aid in expressing emotions, clarifying messages, and improving mood during conversations. Furthermore, the study reveals that users utilize emoticons strategically and functionally for various purposes beyond emotional expression. The study concludes that emojis and stickers serve as a global language and are vital in managing interrelations and message comprehension in online communication. Humanity Publications Lecturer, Department of English and Literary Studies, University of Management and Technology, Sialkot Campus, Punjab, Pakistan. Assistant Professor, Department of English, Government College Women University, Sialkot, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/use-of-emojis-and-stickers-for-online-interaction-facilitation-a-genderbased-semiotic-discourse-analysis https://doi.org/10.31703/gdpmr.2023(VI-II).09 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Newspapers Ghulam Maaz Jan Zeeshan Hameed Tabinda Sadiq Art Coverage Art Journalism Cultural Journalism Literary Content Newspapers Media Priorities The crisis of cultural journalism is a contemporary debate in many countries. Various research explores that the media’s focus of cultural journalism is increased on the coverage of pop cultural content (service and entertainment) instead of serious traditional high art forms like theatre and literature. The present study examines the space and coverage of literary content in national Urdu newspapers of Pakistan in the last 6 years (2013 – 2018) through quantitative content analysis. Moreover, findings show a huge decline in the daily national Urdu newspaper’s attention to literature as the size of literary content decreased by 37% from 13824 cm in 2013 to 8848 cm in 2018. The study also gives insights to understand the approaches of newspapers towards the coverageof literary content which are based on their ideological & political alliances and set agendas that as a result used intermittently to shift cultural trends and decline of literary coverage. Humanity Publications Lecturer, Department of Media Studies, Bahria University, Islamabad, Pakistan. Lecturer, National University of Modern Languages (NUML), Islamabad, Pakistan. Senior Assistant Professor, Bahria University, Islamabad, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/cultural-journalism-in-pakistan-decline-of-literary-content-in-national-urdu-newspapers https://doi.org/10.31703/gdpmr.2023(VI-II).10 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Hate Speech through Social Media: A Systematic Review Shanza Khan Muhammad Riaz Khan Muhammad Junaid Ghauri Hate Speech Cyber Hate Social Media Hate speech is a complicated concept and there is no locally recognized definition for it in Pakistan. But there are some academic publications and court precedents that tell us about what comes in the ambit of ‘hate speech’. According to them any danger and damage caused by certain forms of expressions have been globally acknowledged in defining hate speech. Our study explores existing research findings by using systematic review analysis on how social media may or may not create an opportunity for online hate speech and which kind of hate speech is mostly being disseminated on social media. A sample of 20 studies out of a total of 50 research papers found in the searches was analyzed that discussed online hate speech from 2015 to 2020. The reviewed studiesprovide exploratory data about reasons for hate speech happening on social media and how social media make space for hate speech and cyber hate. The findings of this study provide recommendations to counter hate speech on social media. Humanity Publications MS Scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan. English Language Instructor, Jazan University, Saudi Arabia. Lecturer, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/hate-speech-through-social-media-a-systematic-review https://doi.org/10.31703/gdpmr.2023(VI-II).11 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Examining the Impact of Social Media Make-Up Influencers on Millennials Tabinda Sadiq Anbreen Waheed Zaira Noor Credibility Social Media Influencers Make-up Influencers Millennials Trustworthiness Social media influencers contribute to the makeup sector by promoting it as more visible and diversified, by practising societal acceptance and variety, and by sharing their lives publicly on social media. These 'beauty gurus' employ their makeup abilities to collaborate with cosmetics businesses, earning significant pay by increasing brand knowledge among social media viewers. This research looks at how influencers affect how millennials use social media knowledge to learn about brand items. The research also looks at the elements that influence credibility in that content. Using data from female millennials, the author discovered that trustworthiness influences followers' decision-making. A survey was undertaken to acquire data on the assessment of influencers' trustworthiness. 170 respondents provided information. Data was gathered through Google Forms and links were shared among female millennials. After that, the results were analyzed through SPSS. Factors such as trustworthiness, expertise, and attractiveness were dominant in shaping millennials' decisions. Humanity Publications Senior Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan. Lecturer, National University of Modern Languages (NUML), Islamabad, Pakistan. BS Scholar, Bahria University, Islamabad, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/examining-the-impact-of-social-media-makeup-influencers-on-millennials https://doi.org/10.31703/gdpmr.2023(VI-II).12 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Sensemaking through Adaptive Collective Storytelling: A Critical Discourse Analysis of Non-Islamic Postings on Twittersphere under Enhanced Virtual Ethnography Waqasia Naeem Nadia Shaukat Mehwish Jameel Twittersphere Critical Narrative Analysis Sensemaking Adaptive Collective Storytelling and Enhanced Virtual Ethnography The aim of the present study is to understand the discourse of Twitter stories under enhanced virtual ethnography and sense-making through an adaptive collective storytelling perspective. The selected approach is a joint framework of Enhanced Virtual Ethnography by Hair & Clark and Sensemaking through Adaptive Collective Storytelling by Beitti, Tilson & Bagerte. There are nine different aspects of analysis and for the sample of the study, four stories from Twittersphere are taken. Results of the study show that narrators’’ present a discourse which is not culturally acceptable and the selected discourse is prohibited to show publicly, so narrators are taking advantage of social media. Results also advocate that narrators are intended to promote new ideological stances, cultural constructions, socially exempted knowledge, and new aspects of information for the existence of the masses. Furthermore, there is neglecting Islamic values, culture and ideology in Pakistan. Humanity Publications Associate Professor, School of English, Minhaj University, Lahore, Punjab, Pakistan. M.Phil. Scholar, Applied Linguistics, University of Management and Technology, Lahore, Punjab Pakistan. M.Phil. Scholar, Applied Linguistics, School of English, Minhaj University, Lahore, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/sensemaking-through-adaptive-collective-storytelling-a-critical-discourse-analysis-of-nonislamic-postings-on-twittersphere-under-enhanced-virtual-ethnography https://doi.org/10.31703/gdpmr.2023(VI-II).13 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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The Impact of Picture Series Learning on the Creative Writing Skills of ESL Learners Sonal Khan Maitlo Abdul Rasheed Soomro Ajab Ali Lashari Creative Writing skill Impact of Picture Series Secondary level ESL students Controlled &amp; Experimental Groups Pre-test &amp; Post-test The present research aims to discover the results of the activities of creative writing skills on the ability of the students at the school level in story writing. Randomly selected models of a total of sixty students from the 10th A section were taken as a controlled group and a group of experiments is taken from students of the 10th B section in this research from Government Naz Pilot Higher Secondary School Khairpur. The data attained from the outcome of the activities of creative writing which continued for two months was calculated with “The Scale of Story Writing Skill”. The results showed that the skill of writing a story has a major variation in the students' scores in the post-test of the group of the experiment and the control group. Furthermore, the activities of creative writing skills are helpful as compared to usual writing education in developing the skill of story writing. Humanity Publications M.Phil. English Linguistics, Department of English Linguistics, Lahore Leads University, Lahore, Punjab, Pakistan. Lecturer, Institute of English Language and Literature, Shah Abdul Latif University, Khairpur, Sindh, Pakistan. Lecturer, Department of Education, Sindh Madressatul Islam University, Karachi, Sindh, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/the-impact-of-picture-series-learning-on-the-creative-writing-skills-of-esl-learners https://doi.org/10.31703/gdpmr.2023(VI-II).14 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Empowering ESL Students: Harnessing the Potential of Social Media to Enhance Academic Motivation in Higher Education Muhammad Ramzan Zartashia Kynat Javaid Maham Fatima Social Media ESL learners Academic Motivation Self-determination theory Numerous studies have been conducted to determine how social media usage affects students' academic motivation as a result of its extensive use around the world. However, it has largely gone unnoticed when it comes to learning English as a second language (ESL). Thereby, this study examines the influence of social media usage on the academic motivation of ESL students. Conducted among 353 participants in Karachi's higher education institutions, which employed quantitative research methods. Findings showed substantial social media usage and its significant contribution to boosting the students' academic motivation. This study highlights the overlooked potential of social media as an instrument to boost ESL students' engagement and performance. Recognizing this impact can guide educators and policymakers to harness social media's benefits. This area merits further research to abundantly comprehend the relationship between social media use and academic motivation, enhancing the educational experiences of ESL students. Humanity Publications PhD Scholar, Department of English Linguistics, The Islamia University of Bahawalpur, Punjab, Pakistan. Lecturer, Department of Applied Psychology, Government College University, Faisalabad, Punjab, Pakistan. BS Applied Psychology, Government College Women University, Faisalabad, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/empowering-esl-students-harnessing-the-potential-of-social-media-to-enhance-academic-motivation-in-higher-education https://doi.org/10.31703/gdpmr.2023(VI-II).15 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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K-pop Fans Practices: Content Consumption to Participatory Approach Ushba Ismail Musa Khan K-pop Fan practices Content consumption to participation Digital fandom This article gives insight into K-pop fans' practices from the perspective of consumption patterns to a participatory approach. Digital advancement requires reshaping strategies to persuade fans to participate for idols' good image. The article examines and explores trends of participation by fans emerging due to psycho-social needs of connectedness with idols and fan communities. The study uses a systematic review method and discusses the different ways in which fans participate in the K-pop genre of fandom. The findings highlight the importance of fan communities in digital times and how they use social media to connect with other fans to participate in fandom activities. The study concludes that K-pop strategies for fans' involvement and retaining them as enthusiastic participants are exceptional. A case study of K-pop may be taken as a complete understanding of digitized fans targeting and utilizing their energies for K-pop image building. Humanity Publications Assistant Professor, Department of Communication & Media Studies, Fatima Jinnah Women's University, Islamabad, Pakistan. Assistant Professor, Riphah Institute of Media Sciences, Riphah International University, Islamabad, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/kpop-fans-practices-content-consumption-to-participatory-approach https://doi.org/10.31703/gdpmr.2023(VI-II).16 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Linguistic Manipulation in Pakistani Tea Commercials: A Critical Discourse Study Moeeza Bashir Muhammad Akbar Khan Language Manipulation TV Commercials Critical Discourse Analysis Norman Fairclough This paper intends to study the techniques and strategies employed in TV advertisements to discover hidden agendas and to bring awareness among readers/consumers. It has been aimed at analyzing tea advertisements in Pakistani electronic media, and investigating how advertisers make use of the discourse to convince customers to buy their products. The main purpose was to analyze different linguistic devices used by advertisement production companies to grab customers’ attention to purchase their products. The advertisements analyzed are different types of tea which have been selected from Pakistani TV commercials. The methodology adopted in this study is qualitative and the analysis is done keeping in view the idea – a three-dimensional model of Norman Fairclough (2015) for analyzing discourse critically. After careful observation and analysis, the researchers have found out that the advertisers have applied various linguistic strategies i.e. the use of pronouns,adjectives, imperatives etc. to attract the audience/customers towards their products. It is in a way linguistic manipulation which is there in commercial discourses to affect the cognition of the viewers. Humanity Publications M.Phil. Scholar, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan. Associate Professor, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/linguistic-manipulation-in-pakistani-tea-commercials-a-critical-discourse-study https://doi.org/10.31703/gdpmr.2023(VI-II).17 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Online News Displaces Print Newspaper: Media Students' Preferences and Perceptions Umair Shahzad Mudassar Hussain Syed Muhammad Saqib Saleem Online News Newspaper Students’ Preferences Students’ Perceptions Media Displacement This study extends the uses and gratifications theory to explore the uses of general, time, daily, and weekly news. It also applies the theory of media displacement to investigate the ease, preference, emergency use, credibility perception, and confidence in forming opinions for news from print newspapers and online sources. A survey with 244 students from communication and media disciplines in Lahore's universities revealed that 68% of media students read news for only 30 minutes daily. 65% preferred daily updates and found it easier to access news online (62%). During emergencies, 79% relied on online news, but only 52% considered it authentic. Despite concerns about tree wastage, 67% favoured free access to online news, with only 33% willing to purchase print newspapers. This study supports the media displacement hypothesis, suggesting that online news is displacing print newspapers due to affordability, posing significant implications for newspaper management. Humanity Publications Ph.D. Scholar, Department of Mass Communication, Superior University, Lahore, Punjab, Pakistan. Lecturer, Department of Mass Communication, Garrison University, Lahore, Punjab, Pakistan. Assistant Professor, Department of Mass Communication, Forman Christian College (A Chartered University), Lahore, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/online-news-displaces-print-newspaper-media-students-preferences-and-perceptions https://doi.org/10.31703/gdpmr.2023(VI-II).18 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Communication Campaigns for Safer Roads Pakistani Southern Punjab Syed Imran Ahmad Shah Muhammad Shahzad Community Campaigns Quantitative Approach Road Safety Southern Punjab Safety Helmet The study aims to examine the efficacy of media communication campaigns for safer roads in southern Punjab of Pakistan. The study employed quantitative methodology and chose a sample of 500 respondents by dividing them into 250 males and 250 females by using convenient sampling.The study analyzed the efficacy of the communication campaigns by law enforcement agencies especially the motorway police for the life safety of the road users. The study concluded that road safety was a general phenomenon and everyone commuting on roads has the right and responsibility of safety. The study concluded that over 60 per cent of males and females were of the opinion that safety helmets should be the mandatory component for all motorcyclists. The study found that all the relevant stakeholders should devise a collective strategy for road safety by involving motorcyclists, drivers of all vehicles, unions, the transport department, police and other persons. This study may open new avenues for the researchers in future to explore phenomena with a broader perspective. Humanity Publications Ph.D. Scholar, Department of Media and Communication Studies, Islamia University of Bahawalpur, Punjab, Pakistan. Chairman, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/communication-campaigns-for-safer-roads-pakistani-southern-punjab https://doi.org/10.31703/gdpmr.2023(VI-II).19 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Facebook vs. Face-to-Face Discourse in English: A Gender-Based Study of Conversational Styles Samita Fatima Nimra Nawaz Muhammad Sabboor Hussain Facebook Face-to-Face Conversation Style Gender Social Media The study highlights the major differences between Face-to-face and Facebook conversations while considering the gender-based patterns in the respective conversational styles.The authors have used an open-ended questionnaire to conduct qualitative research to make it possible. The sample consisted of 12 people aged 18-25 from different universities in Pakistan who used Facebook daily. The study finds out that face-to-face conversations are the preferred mode of conversation mainly by women as being on Facebook gives them a degree of lenience which face-to-face conversations lack. The comfortable environment on Facebook makes it more comfortable for them to be more expressive. Facebook has broken the cross-gender barriers and has made people aware that having cross-gender conversations while staying within a limit is possible, and society is slowly accepting it. The study has far-reaching implications for social media researchers as they can have further research probes into socio-cognitive dimensions of the issue from a behavioural science perspective. Humanity Publications Undergraduate Scholar, (BS – English), Department of English, Government College Women University, Sialkot, Punjab, Pakistan Undergraduate Scholar, (BS – English), Department of English, Government College Women University, Sialkot, Punjab, Pakistan Professor, Department of English, University of Sialkot, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/facebook-vs-facetoface-discourse-in-english-a-genderbased-study-of-conversational-styles https://doi.org/10.31703/gdpmr.2023(VI-II).20 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Navigating Customer Relationships: Unraveling Social Media Marketing's Impact on Buying Intention in Pakistan's Tourism Sector with Brand Equity as a Moderator Muhammad Gulraiz Tariq Muhammad Ziaullah Muhammad Aqtab Ahmad Social Media Marketing Brand Trust Customer Relationship Brand Awareness Buying Intention Brand Equity This study aims to investigate the impact of social media marketing (SMM) on Pakistan's tourism industry. For this purpose, a quantitative research methodology was employed, involving the collection of data from 350 residents of Pakistan. The collected data underwent comprehensive statistical analysis, including demographic profiling, reliability testing, descriptive statistics, and correlation analysis, using the SPSS software. Additionally, the Smart PLS 4 software was utilized to apply the Structural Equation Model (SEM) approach to the proposed conceptual framework. The outcomes of this research hold significant importance and applicability within the context of Pakistan's tourism sector. By shedding light on the factors influencing buying intentions, these findings offer valuable insights. The implications of these insights are thoroughly examined, with potential consequences for business strategies, marketing approaches, customer engagement, and overall profitability within the tourism industry. Humanity Publications Ph.D. Scholar, Department of Business Administration, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan. Associate Professor, Department of Business Administration, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan. Ph.D. Scholar, Department of Business Administration, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/navigating-customer-relationships-unraveling-social-media-marketings-impact-on-buying-intention-in-pakistans-tourism-sector-with-brand-equity-as-a-moderator https://doi.org/10.31703/gdpmr.2023(VI-II).21 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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A Study on Students' Perception: Enhancing Speaking Skill for ESL Learners through YouTube Aleena Khan Perveen Akhter Farhat Shahid Ali YouTube Vlogs Tutorials Lectures ESL Learning Speaking Skill Students Perceptions Technological advancement with its extensive use in every field of life has also encouraged instructors to apply innovative techniques in enhancing English speaking skills. Vlogs, tutorials and lectures are the latest technique which is gaining popularity. The current research intends to explore the perceptions of ESL students towards the use of vlogs, tutorials and lectures on YouTube. The researchers used a cross-sectional survey by adopting qualitative and quantitative procedures. The population of the study comprised ESL students studying in the Virtual University of Lahore and 100 ESL students were selected as sampling. The data were collected through a close-ended questionnaire, later analysed comprehensively and presented in tables and figures. The findings of the study illustrated that ESL students have shown a positive inclination towards the use of vlogs, tutorials and lectures on YouTube for enhancing speaking skills. In the end, the researchers also recommended some suggestions for future researchers. Humanity Publications M. Phil English (Linguistics), Lahore Leads University, Lahore, Punjab, Pakistan. Assistant Professor, Department of English, Lahore Leads University, Lahore, Punjab, Pakistan. LLM Scholar, University of Lahore, Lahore, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/a-study-on-students-perception-enhancing-speaking-skill-for-esl-learners-through-youtube https://doi.org/10.31703/gdpmr.2023(VI-II).22 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Counter-Narratives and Activism: Social Media's Role in Shaping Political Awareness Muhammad Qasim Khan Areej Shahzad Fakhra Altaf Social Media Fake Narrative Politics This research paper explores the growing utilization of social media by politicians, political entities, and governmental bodies as a means to connect with their constituents and exert influence on public sentiment. Although social media offers benefits like increased political engagement and direct communication, it also introduces concerns regarding the propagation of false information, hate speech, and manipulative content. The dissemination of inaccurate data and prejudiced narratives through social media has contributed to polarization and a lack of trust within political conversations. To tackle these challenges, the article proposes the adoption of effective strategies, such as promoting media literacy, backing fact-checking initiatives, fostering inclusivity of diverse perspectives, and holding social media platforms accountable. By collaborating, regulatory bodies and social media companies can work toward ensuring that social media continues to play a constructive role in shaping democratic processes. Humanity Publications Executive Director Programs, Centre of Excellence on Countering Violent Extremism, Khyber Pakhtunkhwa, Pakistan. Undergraduate Student (BS-7th), Department of Politics & IR, International Islamic University, Islamabad, Pakistan. MS, Department of Politics & IR, International Islamic University, Islamabad, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/counternarratives-and-activism-social-medias-role-in-shaping-political-awareness https://doi.org/10.31703/gdpmr.2023(VI-II).23 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Unmasking Political Narratives: A Study of Political Memes in Pakistan Aneela Sultana Anum Khalid Political Memes Cultural Expression Political Discourse Identity Belief Formation Belief Transformation Ideological Polarization  This study explores the complex world of political memes to understand their function as cultural agents. The study examines political memes' effects on intra-party and inter-party ideology, communication, and political perspective evolution. The study used a survey method, sending out professionally designed questionnaires to undergraduates and graduates at Quaid-e-Azam University, Arid Agriculture University, and other institutions, as well as to newly minted professionals. Data was carefully collected to ensure accuracy. The results show that political memes can stimulate several responses, with the most common being identity and belief strengthening. This research also reveals how political memes may either divide people or bring them together, testing the convictions of those willing to have their opinions examined. Humanity Publications Assistant Professor, Department of Anthropology, Quaid-i-Azam University, Islamabad, Pakistan. MPhil Scholar, Department of Anthropology, Quaid-i-Azam University, Islamabad, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/unmasking-political-narratives-a-study-of-political-memes-in-pakistan https://doi.org/10.31703/gdpmr.2023(VI-II).24 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification Dastar Ali Chandio Taha Shabbir Muhammad Ramzan Globalization Paradigm Digital Media Gratification Whatsapp Youth Students The pervasive influence of digital platforms has seamlessly integrated digital media platforms like WhatsApp into the daily routines of individuals, particularly the youth and students.By conducting an in-depth survey across a diverse cross-section of university students, the study aims to unravel the intricate patterns and multifaceted nature of digital media engagement and its repercussions on various dimensions of pleasure. The study involves into the spectrum of information categories that students interact with, the frequency of their interactions, and the emotional and psychological outcomes stemming from these engagements. The study confines its focus to four prominent public sector universities in Sindh province: Shah Abdul Latif University in Khairpur Mir's, Shaheed Benazir Bhutto University in Nawabshah, Sindh Madrasatul Islam University in Karachi, and the University of Sindh in Jamshoro. The outcomes of this study bear the potential to offer valuable insights to policymakers and shedding light on the benefits and potential pitfalls associated with digital media engagement among students. Humanity Publications Ph.D. Fellow, Department of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan. Assistant Professor, Department of Media and Communication Studies, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Sindh Pakistan. Assistant Professor, Institute of International Relations, Shah Abdul Latif University, Khairpur, Sindh, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/incorporating-the-globalization-paradigm-effects-of-digital-media-usage-on-gratification https://doi.org/10.31703/gdpmr.2023(VI-II).25 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Visual Analysis of the Selected Scenes of the Movie The Avengers Anser Mahmood Wajid Riaz Maria Sundas Visual Analysis VCDA The Avengers Charles S. Peirce The paper is about the visual critical discourse analysis of the selected scenes from the Avengers (2012) movie. The current paper analyses the female character "Natasha" from different perspectives. The researchers have selected feminist theory (second wave of feminism) while the model of Philosopher Charles S. Peirce (1931-58) has been taken for analyzing the selected scenes of the movie. Peirce's model consists of compositional analysis, semiotic analysis, and visual critical discourse analysis. Different signs and discourses have been used in the movie, which has been clarified by the model that what messages have been delivered by the film producer. It has resulted in the paper that different roles have been played by the female character Natasha in the movie. She fought bravely against the Sphinx forces and equally participated with men in every field of life. Humanity Publications Associate Professor, Department of English, University of Lahore, Punjab, Pakistan. Assistant Professor, Department of English, University of Lahore, Punjab, Pakistan. Lecturer, Department of English, University of Lahore, Sargodha Campus, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/visual-analysis-of-the-selected-scenes-of-the-movie-the-avengers https://doi.org/10.31703/gdpmr.2023(VI-II).26 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Framing Biases Of Sino-Pak Media: A Comparative Content Analysis Of Official Social Media Accounts Hafiz Muhammad Tahir Idrees Tariq Nawaz Abdul Rehman Madni Media Framing Media Coverage Content Analysis CPEC Newspapers' Social Media Accounts Pakistani Newspapers Chinese Newspapers The present study was designed to know, how and in what ways CPEC is being portrayed by Sino-Pak media. For this, content analysis of the 293 CPEC-related posts was performed. The data was collected from Pakistani and Chinese newspapers' official Facebook pages (The News and People's Daily China). The data accumulated by keyword search was categorized and sub-categorized in line with the selected aspects and a coding sheet. Findings revealed, that although the Pakistani media was giving more coverage to CPEC the Chinese media was matchless with 100 % positive coverage in contrast to Pakistan's 47% (this percentage put a question mark on the status of "Press Freedom" in China). Overall, CPEC was portrayed positively in both newspapers with (52%) of positive coverage and (25%) negative. The most covered CPEC aspect was "Strategic" (38%) and media coverage of this aspect highlights the strategic significance of CPEC in regional politics. Humanity Publications Ankara University, Turkey. Lecturer, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan. Lecturer, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/framing-biases-of-sinopak-media-a-comparative-content-analysis-of-official-social-media-accounts https://doi.org/10.31703/gdpmr.2023(VI-II).27 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Construction of Climate Action News, Exploring Role of Media Professionals in Pakistan Umer Ikram Atif Ashraf Ayesha Sadiqa Climate Change Media Coverage Journalistic Standards Pakistan This qualitative study explores the landscape of journalistic practices concerning the construction of climate action news in Pakistan. The study offers a comprehensive understanding of the variables affecting media coverage, the difficulties faced by journalists, their perspectives on the climate problem, and prospective improvements. The study's conclusions point to a confluence of circumstances that prevent Pakistani media outlets from covering climate change programmes. These include complex political dynamics and structural limitations in the media environment. The results make it clear that Pakistani journalists would substantially benefit from programmes to develop their capacity so they can better understand and report climate action. The study also yields an important proposal that calls for the Pakistani government to develop a comprehensive policy for climate action. In conclusion, this study makes a substantial contribution to our understanding of Pakistan's complex system of climate reporting practices. It paves the way for more proactive and educated climate action communication and reporting by highlighting the difficulties and opportunities facing the journalism industry. Humanity Publications M.Phil. Scholar, Faculty of Media and Mass Communication, University of Central Punjab, Lahore, Punjab, Pakistan. Assistant Professor, Faculty of Media and Mass Communication, University of Central Punjab, Lahore, Punjab, Pakistan. Assistant Professor, Faculty of Media and Mass Communication, University of Central Punjab, Lahore, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/construction-of-climate-action-news-exploring-role-of-media-professionals-in-pakistan https://doi.org/10.31703/gdpmr.2023(VI-II).28 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Media Role in Making People's Expectations and Political Activism in Pakistan Imran Ali Shah Azmat Ali Shah Political Activism New Media Conventional Media People’s Expectations This research article aims to know the role of media in making people's expectations and to know how media is playing its role in political activism in Pakistan. The importance of media is growing every day because of the global connection that exists. Nowadays, the widespread media influence on society is easy to discern. Mass participation in politics has been bolstered by the rise of new communication technologies. While it is true that traditional and new media have a big impact on politics. We have applied qualitative research philosophy with an explanatory approach. This article concludes that media especially social media can influence opinions and can raise public expectations of the government. This article finds that social media has given people a forum to participate in politics. It is a most effective means to receive information and a key source of political activism. Humanity Publications PhD Scholar, Department of Political Sciences, Qurtuba University, Dera Ismail Khan, KP, Pakistan. Assistant Professor, Department of Political Sciences, Qurtuba University, Dera Ismail Khan, KP, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/media-role-in-making-peoples-expectations-and-political-activism-in-pakistan https://doi.org/10.31703/gdpmr.2023(VI-II).29 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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Emerging Cyber Crimes in Pakistan: A Case Study of Online Fraud through Digital Microloan Apps Muhammad Shahzad Cyber-Crimes Cyber Security Microloan Social Media Thematic Analysis This study aims to investigate the newly emerging phenomenon of cyber-crimes in Pakistan with the lens of a case study focusing on online fraud through digital microloan apps. The study employed qualitative methodology with an inductive approach of thematic analysis to examine the responses of interviewees. This thematic approach allowed the emergence of themes from the data. A sample size of 15 male and female students was chosen from 5 Public and private sector Universities of Lahore. The study found that online fraud through microloan apps has become a common phenomenon in Pakistan with weak implementation of cyber-laws, thus putting most social media users especially those who are using online digital apps to acquire microloans under the threat of cyber-fraud. The study also found that female students were comparatively easy prey to these loan apps than male students. The study recommended that public and private media houses launch an awareness campaign among digital media users to avoid such kind of fraud. The study further recommended that law enforcement agencies should ensure strict implementation of cyber-security laws to ensure a safe and secure environment. Humanity Publications Assistant Controller, Examination Branch, University of the Punjab, Lahore, Punjab, Pakistan. 2023-06-30 Text Article application/pdf https://gdpmrjournal.com/article/emerging-cyber-crimes-in-pakistan-a-case-study-of-online-fraud-through-digital-microloan-apps https://doi.org/10.31703/gdpmr.2023(VI-II).30 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 2 Pakistan

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The Role of Digital Media in Shaping Online Reading Trends among Youth Noor Ahmed Shayan Fatima Digitalization Digital media Reading Reading Culture Information and Communication Digitalization has changed society and is contributing to unforeseen developments. As the world grows more technologically sophisticated, more individuals are searching for digital reading material sources, which has transformed their reading culture and surroundings. There is a growing amount of digital stuff available nowadays. The purpose of this study was to determine how young people's online reading habits are shaped by digital media. The quantitative approach was employed in this study to gather data. A closed-ended questionnaire was given to each responder as part of a survey. Purposive sampling was used to choose 200 persons in the sample population who were between the ages of 18 and 45. We came to the conclusion that the majority of people consume and appreciate digital and conventional information on equal terms. Reading's place in education isevolving along with digital technology. Humanity Publications Undergraduate, Department of Communication and Media Research, University of Punjab, Lahore, Punjab, Pakistan. Undergraduate, Department of Communication and Media Research, University of Punjab, Lahore, Punjab, Pakistan. 2023-09-30 Text Article application/pdf https://gdpmrjournal.com/article/the-role-of-digital-media-in-shaping-online-reading-trends-among-youth https://doi.org/10.31703/gdpmr.2023(VI-III).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 3 Pakistan

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Examining Western Media Bias and Framing in the Coverage of the 2022 FIFA World Cup in Qatar: A Counter Response Analysis from Arab Media and Social Media Perspectives Hassan Shah Saif Ul Islam FIFA 20222 Qatar West Media Hypocrisy Social Media Bias FIFA world cup is a popular and attractive event for the sports lovers around the globe. This event organized in different countries of the world after four years. As a matter of fact, mostly western countries have hosted the games since 1930. Qatar is the first country of Arabian Peninsula which hosted FIFA world cup 2022. Western media coverage for football matches overwhelmingly negative since before the tournament even began. Western media blamed Qatari administration on the issues of human rights abuses and inhuman restrictions expected on foreign audience. The reaction of western media biased and one sided which demonstrated a negative picture of the Qatar and Arab World. But the subjectivity of western media hypocrisy challenged by social media and Arab media. This study is an attempt to identify ways and means that used western media against Qatar and Arab world. Humanity Publications Assistant Professor, Department of Political Science, University of Buner, KP, Pakistan. Assistant Professor, Department of Political Science, University of Buner, KP, Pakistan. 2023-09-30 Text Article application/pdf https://gdpmrjournal.com/article/examining-western-media-bias-and-framing-in-the-coverage-of-the-2022-fifa-world-cup-in-qatar-a-counter-response-analysis-from-arab-media-and-social-media-perspectives https://doi.org/10.31703/gdpmr.2023(VI-III).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 3 Pakistan

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The Role of Social Media in Propagating the Religious' Popular Narratives and Radicalization Sakeena Uroosa Ishfaq Religious Politics Popular Narratives Social Media Radicalism Extremism This research work is about the use of social media by different militant organizations to radicalize people and propagate different religious popular narratives, which are circulating in our society via social media. Social media has lowered the entry barrier of radicalism through different mediums of social media, which are used intentionally by different militant organizations and groups. Social media is a very strong and convincing medium in this technological era most people have internet access and use social media widely. In this paper different platforms of social media are discussed one by one, and how radical groups use these sources of social media to get the moral and financial support of the people, making them radical in their thoughts and extreme in their actions. Humanity Publications Lecturer, Department of Political Science, Women University, Swabi, KP, Pakistan. Lecturer, Department of Political Science, Shaheed Benazir Bhutto Women University, Peshawar, KP, Pakistan. 2023-09-30 Text Article application/pdf https://gdpmrjournal.com/article/the-role-of-social-media-in-propagating-the-religious-popular-narratives-and-radicalization https://doi.org/10.31703/gdpmr.2023(VI-III).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 3 Pakistan

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Exploring the Impact of Pakistani Vloggers' Content on Youth Lareb Kanwal Raazia Naeem Vloggers Content Youth Rawalpindi This research study aims to explore the impact of vloggers' content on youth in Rawalpindi, Pakistan. The study utilizes a qualitative research method and draws upon two theoretical frameworks: The Uses and Gratifications Theory and the Social Cognitive Theory. By examining the types of content produced by vloggers and their influence on youth perceptions and behaviours, this study contributes to a deeper understanding of the dynamics between vloggers and their audience. Data collection involves interviews administered to a sample of youth participants, aiming to capture their engagement with vloggers' content and the perceived impact on their perceptions and behaviours. The interviews include questions related to the types of vloggers followed, the themes addressed in their content, and the influence on lifestyle choices, cultural trends, and societal norms. The research analyzes the collected data making themes and the thematic analysis, to identify patterns and correlations between vloggers' content and youth responses. Humanity Publications MS Scholar, Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan. MS Scholar, Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan. 2023-09-30 Text Article application/pdf https://gdpmrjournal.com/article/exploring-the-impact-of-pakistani-vloggers-content-on-youth https://doi.org/10.31703/gdpmr.2023(VI-III).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 3 Pakistan

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Portrayal of Muslims in Bollywood Movies: A Comparative Analysis Pathan, and Kerala Story Zoha Saeed Asavir Asif Bollywood Film Industries Pathaan Inaccurate Neutral Prespectivw This research delves into the portrayal of Muslims in Bollywood cinema, analyzing two significant films released in the first half of 2023, ‘Pathaan’ and ‘The Kerala story’. With one film adopting a balanced and neutral perspective and the other propagating highly biased and factually inaccurate information, the study scrutinizes the complex and evolving dynamics of Muslim representation in the industry. This research also underscores the powerful role of Bollywood in shaping societal norms, challenging stereotypes, and influencing perceptions. It calls for a more conscientious approach to filmmaking, emphasizing authenticity, inclusivity, and ethical considerations. The study advocates for responsible storytelling that fosters understanding, respect, and harmony, rejecting the perpetuation of harmful stereotypes and biases in favor of a more inclusive and interconnected world. Humanity Publications Graduate, Department of Communications and Media Research, University of the Punjab, Lahore, Punjab, Pakistan. Graduate, Department of Communications and Media Research, University of the Punjab, Lahore, Punjab, Pakistan. 2023-09-30 Text Article application/pdf https://gdpmrjournal.com/article/portrayal-of-muslims-in-bollywood-movies-a-comparative-analysis-pathan-and-kerala-story https://doi.org/10.31703/gdpmr.2023(VI-III).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 3 Pakistan

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Framing of Pakistan in American Media: An Analysis of 'Homeland' Asfia Hanif Fasih-ur-Rehman Muhammad Ashfaq Framing of Pakistan Quantitative study Content analysis Framing analysis Homeland U.S. Media. This study investigates the frames used in 'Homeland' for Pakistanis. Season four of the show focuses on Pakistan and it is analyzed by quantitative research method. The sample for this study is all twelve episodes of season four. Categories and coding sheets were developed to extract data from all twelve episodes. Results of the study show that Pakistanis were framed more negatively than positively by using negative stereotyping, their physical appearance, skin colour, language etc. Humanity Publications Graduate, Department of Media & Communication Studies, International Islamic University, Islamabad, Pakistan. Graduate, Department of International Relations, National Defence University Islamabad, Pakistan. Assistant Professor, Department of Media Studies, Bahria University Karachi Campus, Karachi, Sindh, Pakistan. 2023-12-30 Text Article application/pdf https://gdpmrjournal.com/article/framing-of-pakistan-in-american-media-an-analysis-of-homeland https://doi.org/10.31703/gdpmr.2023(VI-IV).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 4 Pakistan

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Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case Study of COVID-19 [2021-2023] Dua Ijaz Minahil Tahir Health Campaigns Covid-19 Misinformation This article explores the impact of social media health campaigns related to COVID-19 on youth. These campaigns aim to disseminate accurate information, combat misinformation, and promote healthy behaviours. The study examines knowledge acquisition, its influence on youth behaviours, its effects on mental health, and the factors contributing to the effectiveness of such campaigns. The research hypothesis suggests that these campaigns create awareness, change behaviours, facilitate preventive measures, and are positively utilized by youth. The study, conducted through a questionnaire in Lahore, includes 350 participants and uses descriptive survey methods and statistical analysis to assess the impact of these campaigns on the youth population, shedding light on their role during the COVID. Humanity Publications Undergrduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan. Undergrduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan. 2023-12-30 Text Article application/pdf https://gdpmrjournal.com/article/effects-of-social-media-health-awareness-campaigns-on-lahorebased-youth-a-case-study-of-covid19-20212023 https://doi.org/10.31703/gdpmr.2023(VI-IV).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 4 Pakistan

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US Image in Print Media Cartoons: Framing Analysis of The News and The Nation Awais Khalid Ailya Kazmi Muhammad Ashfaq Framing Analysis Print Media Editorial Cartoon US Pakistan The main focus of the study is to analyze how Pakistan's English newspapers, The News and The Nation, portrayed the US via cartoons in the year of 2011. The US doesn't enjoy a positive image among Pakistanis for many years and this has been highlighted in the print media more often. This study tests how these two leading newspapers portrayed the US in a comic manner. The cartoons of these two newspapers published in 2011 are quantitatively analyzed to test the hypotheses. Thisstudy examines how these two newspapers try to set their own agenda and frame any specific issue. Cartoons published in The Nation and The News of the year 2011 are taken as sample size. This is an exertion to examine the portrayal of the US via the cartoons published in 2011. For the sake of evaluating the positive, negative, and neutral portrayal of the US, variables, and categories are constructed under the light of Framing, which is a significant feature of Agenda Setting Theory. Framing affirms that there is some cognitive structure that lies in the mind, which leads to the perception of anyone. These frames are created intentionally and sometimes, the reader himself makes them. Humanity Publications MS Media Studies, Department of Media Studies, Bahria University Karachi, Sindh, Pakistan. MS Media Studies, Department of Media Studies, Bahria University Karachi, Sindh, Pakistan. Senior Assistant Professor, Department of Media Studies, Bahria University Karachi, Sindh, Pakistan. 2023-12-30 Text Article application/pdf https://gdpmrjournal.com/article/us-image-in-print-media-cartoons-framing-analysis-of-the-news-and-the-nation https://doi.org/10.31703/gdpmr.2023(VI-IV).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 4 Pakistan

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Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa Muhammad Kaqbad Alam Abdul Sammad Abdul Basit Pashto Movies Cultural Traits Pashtoon Youth Pollywood Digital Media YouTube With the development of technologies like cell phones, radios, televisions, and the internet, the globe has improved. There are many ways to amuse, educate, converse, impart, and shareinformation. There are many different types of programs available nowadays. The public has now become aware of and vocal about the numerous film content infractions. The goal of the current study is to investigate the cultural features of Pashto films and how they affect young people in Karak. Movies have a significant influence on how individuals behave. It is clear that Pashto films promote violent messages, which directly affect the young people who watch them. Data is gathered for this purpose from Khushal Khan Khattak University in Karak's nine departments. The nature of this investigation is qualitative. According to a study, viewers are more exposed to Pashto films, which do not significantly contribute to the erasure of Pashto culture through their content. Humanity Publications PhD Scholar, Department of Journalism and Mass Communication, University of Peshawar, KP, Pakistan. MS Scholar, Department of Communication & Media Studies, Khushal Khan Khattak University, Karak, KP, Pakistan. Assistant Professor, School of Media and Communication Studies, University of Management and Technology (UMT), Lahore, Punjab, Pakistan. 2023-12-30 Text Article application/pdf https://gdpmrjournal.com/article/impact-of-pashto-movies-on-the-cultural-traits-of-youth-of-khyber-pakhtunkhwa https://doi.org/10.31703/gdpmr.2023(VI-IV).04 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 4 Pakistan

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Impact of Social Media Fitness Contents on Health and Fitness Motivation of the Users Waleed Shah Baig Haroon Elahib Naveed Ullah Hashmi Social Media Fit Content Health/Fitness Motivating Fitness Quantitative Results This research examines the effect of fitness-related information on users' health and motivation to exercise on social media. The study adopts a quantitative approach by distributing survey questionnaires to fitness enthusiasts. The results indicate a significant positive relationship between fitness content on social media and motivation levels. As your presence increases, so does the incentive.The research is also analyzing possible variables including age, gender, and behavior of social media usage which may have an impact on the user groups to have a clear picture of the differences among these groups. The importance and probity of these links are evaluated with regression models and correlation analysis. Moreover, results bring out the fact that social media plays a part in deciding health behavior. Guidance is given on utilizing it for treatments as well as steps to achieve fitness/health targets in the digital era. Humanity Publications MS Scholar, Department of Media Science, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan. Head, PTV World, Islamabad, Pakistan. Assistant Professor, Department of Media Science, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan. 2023-12-30 Text Article application/pdf https://gdpmrjournal.com/article/impact-of-social-media-fitness-contents-on-health-and-fitness-motivation-of-the-users https://doi.org/10.31703/gdpmr.2023(VI-IV).05 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 6, Issue 4 Pakistan

oai:gdpmrjournal.com:395200 2024-03-30 gdpmr

The Impact of Values-Oriented Jingles on Brand Recalling in Pakistan Afira Gulzar Jingles Advertising Commercials. Advertising is the main marketing tool. Key elements that affect an ad are successful in advertising inventiveness. The AIDA model is utilized in this study to gauge how viewers reacted to the advertising. A well-known active hierarchy model for marketers to use as a guide for putting marketing communication strategies into practice is the AIDA (Attention, Interest, Desire, and Action) model. The final step in a consumer's decision-making process to acquire a product is the analysis of the impact of advertising strategy. This study is based on Erwin Panofsky's model of iconography analysis. This study broadens our awareness of how Lipton become a part of people's lives. For decades Lipton has used its slogan "chai chahiye" to gain consumers. Jingle's value in helping people recall and recognize the commercial cannot be understated. Since jingles are melodious songs, they are the most memorable aspect of the advertisement. This study will analyze whether jingles are essential in changing societal ideals. Humanity Publications MPhil Scholar, Superior University Lahore, Punjab, Pakistan. 2024-03-30 Text Article application/pdf https://gdpmrjournal.com/article/the-impact-of-valuesoriented-jingles-on-brand-recalling-in-pakistan https://doi.org/10.31703/gdpmr.2024(VII-I).01 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 7, Issue 1 Pakistan

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Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities, and Empowerment Shaneela Media Literacy Gwadar-based Women Opportunities Barriers Technology The port city Gwadar is currently Pakistan's developing city, where not only national but also international projects are being held. In spite of it people of Gwadar, mainly women in this modern and technological era have less or are not media literate. This quantitative research study is held to examine the level of media literacy, opportunities for women to make them media literate, challenges, and also to examine women empowerment in the city of Gwadar. Approximately 100 surveys were filled from the population of the city. The Social Cognitive Theory was used as a theoretical framework. The result of the study revealed that women residing in Gwadar face many challenges while gaining media literacy skills because of the lack of technology there, and the lack of opportunities most of the women are unaware of training centers that give media literacy skills. Apart from this because of technological and internet issues in the city, people don't have access to online training centers also. Humanity Publications Graduate, Department of Communication and Media Research, University of the Punjab, Lahore, Punjab, Pakistan. 2024-03-30 Text Article application/pdf https://gdpmrjournal.com/article/media-literacy-among-gwadarbased-women-analysis-of-challenges-opportunities-and-empowerment https://doi.org/10.31703/gdpmr.2024(VII-I).02 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 7, Issue 1 Pakistan

oai:gdpmrjournal.com:395567 2024-03-30 gdpmr

Rebranding and Monetization of Twitter/X: Is Musk's Freedom of Speech/Expression a Reality or a Myth? Fizza Batool Arooba Choudhary Freedom of Expression Monetization Twitter Free Speech The primary motive for this research is to understand the extent of freedom on Social Media platforms especially when they are monetized. This research examines the impact of Elon Musk's policy change on the consumer experience of X (previously called Twitter). This research employs Foucault's framework of power and its dynamics to investigate the true value of the freedom that these social media outfits claim to offer. The article affirms the intricacies and shortcomings of monetization in consumer experience. This also demonstrates the indoctrination of capitalism in every human experience in this century.  This research attempts to investigate the inequalities in the provision of fundamental rights to human beings by non-state actors and the lack of accountability in this paradigm of society. This article also debunks the myth of a 'safe political space' for citizens advocated by philanthropists on e-platforms such as X. Humanity Publications Graduate Scholar, Faculty of Media and Mass Communication (FMMC), University of Central Punjab, Lahore, Punjab, Pakistan. Undergraduate Scholar, Institute of English Language and Literature, Government College University, Lahore, Punjab, Pakistan. 2024-03-30 Text Article application/pdf https://gdpmrjournal.com/article/rebranding-and-monetization-of-twitterx-is-musks-freedom-of-speechexpression-a-reality-or-a-myth https://doi.org/10.31703/gdpmr.2024(VII-I).03 en Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Global Digital &amp; Print Media Review Volume 7, Issue 1 Pakistan