Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Newspapers
The crisis of cultural journalism is a contemporary debate in many countries. Various research explores that the media’s focus of cultural journalism is increased on the coverage of pop cultural content (service and entertainment) instead of serious traditional high art forms like theatre and literature. The present study examines the space and coverage of literary content in national Urdu newspapers of Pakistan in the last 6 years (2013 – 2018) through quantitative content analysis. Moreover, findings show a huge decline in the daily national Urdu newspaper’s attention to literature as the size of literary content decreased by 37% from 13824 cm in 2013 to 8848 cm in 2018. The study also gives insights to understand the approaches of newspapers towards the coverage
of literary content which are based on their ideological & political alliances and set agendas that as a result used intermittently to shift cultural trends and decline of literary coverage.
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Art Coverage, Art Journalism, Cultural Journalism, Literary Content, Newspapers, Media Priorities
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(1) Ghulam Maaz Jan
Lecturer, Department of Media Studies, Bahria University, Islamabad, Pakistan.
(2) Zeeshan Hameed
Lecturer, National University of Modern Languages (NUML), Islamabad, Pakistan.
(3) Tabinda Sadiq
Senior Assistant Professor, Bahria University, Islamabad, Pakistan.
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Cite this article
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APA : Jan, G. M., Hameed, Z., & Sadiq, T. (2023). Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Newspapers. Global Digital & Print Media Review, VI(II), 129-174. https://doi.org/10.31703/gdpmr.2023(VI-II).10
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CHICAGO : Jan, Ghulam Maaz, Zeeshan Hameed, and Tabinda Sadiq. 2023. "Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Newspapers." Global Digital & Print Media Review, VI (II): 129-174 doi: 10.31703/gdpmr.2023(VI-II).10
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HARVARD : JAN, G. M., HAMEED, Z. & SADIQ, T. 2023. Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Newspapers. Global Digital & Print Media Review, VI, 129-174.
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MHRA : Jan, Ghulam Maaz, Zeeshan Hameed, and Tabinda Sadiq. 2023. "Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Newspapers." Global Digital & Print Media Review, VI: 129-174
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MLA : Jan, Ghulam Maaz, Zeeshan Hameed, and Tabinda Sadiq. "Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Newspapers." Global Digital & Print Media Review, VI.II (2023): 129-174 Print.
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OXFORD : Jan, Ghulam Maaz, Hameed, Zeeshan, and Sadiq, Tabinda (2023), "Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Newspapers", Global Digital & Print Media Review, VI (II), 129-174
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TURABIAN : Jan, Ghulam Maaz, Zeeshan Hameed, and Tabinda Sadiq. "Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Newspapers." Global Digital & Print Media Review VI, no. II (2023): 129-174. https://doi.org/10.31703/gdpmr.2023(VI-II).10