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INCORPORATING THE GLOBALIZATION PARADIGM EFFECTS OF DIGITAL MEDIA USAGE ON GRATIFICATION

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25 Pages : 354-364

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).25      10.31703/gdpmr.2023(VI-II).25      Published : Jun 2023

Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification

Abstract

    The pervasive influence of digital platforms has seamlessly integrated digital media platforms like WhatsApp into the daily routines of individuals, particularly the youth and students.By conducting an in-depth survey across a diverse cross-section of university students, the study aims to unravel the intricate patterns and multifaceted nature of digital media engagement and its repercussions on various dimensions of pleasure. The study involves into the spectrum of information categories that students interact with, the frequency of their interactions, and the emotional and psychological outcomes stemming from these engagements. The study confines its focus to four prominent public sector universities in Sindh province: Shah Abdul Latif University in Khairpur Mir's, Shaheed Benazir Bhutto University in Nawabshah, Sindh Madrasatul Islam University in Karachi, and the University of Sindh in Jamshoro. The outcomes of this study bear the potential to offer valuable insights to policymakers and shedding light on the benefits and potential pitfalls associated with digital media engagement among students.

    Globalization Paradigm, Digital Media, Gratification, Whatsapp, Youth, Students

    (1) Dastar Ali Chandio
    Ph.D. Fellow, Department of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.
    (2) Taha Shabbir
    Assistant Professor, Department of Media and Communication Studies, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Sindh Pakistan.
    (3) Muhammad Ramzan
    Assistant Professor, Institute of International Relations, Shah Abdul Latif University, Khairpur, Sindh, Pakistan.
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Cite this article

APA

    APA : Chandio, D. A., Shabbir, T., & Ramzan, M. (2023). Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification. Global Digital & Print Media Review, VI(II), 354-364. https://doi.org/10.31703/gdpmr.2023(VI-II).25

CHICAGO

    CHICAGO : Chandio, Dastar Ali, Taha Shabbir, and Muhammad Ramzan. 2023. "Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification." Global Digital & Print Media Review, VI (II): 354-364 doi: 10.31703/gdpmr.2023(VI-II).25

HARVARD

    HARVARD : CHANDIO, D. A., SHABBIR, T. & RAMZAN, M. 2023. Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification. Global Digital & Print Media Review, VI, 354-364.

MHRA

    MHRA : Chandio, Dastar Ali, Taha Shabbir, and Muhammad Ramzan. 2023. "Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification." Global Digital & Print Media Review, VI: 354-364

MLA

    MLA : Chandio, Dastar Ali, Taha Shabbir, and Muhammad Ramzan. "Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification." Global Digital & Print Media Review, VI.II (2023): 354-364 Print.

OXFORD

    OXFORD : Chandio, Dastar Ali, Shabbir, Taha, and Ramzan, Muhammad (2023), "Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification", Global Digital & Print Media Review, VI (II), 354-364

TURABIAN

    TURABIAN : Chandio, Dastar Ali, Taha Shabbir, and Muhammad Ramzan. "Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification." Global Digital & Print Media Review VI, no. II (2023): 354-364. https://doi.org/10.31703/gdpmr.2023(VI-II).25