ARTICLE

ONLINE NEWS DISPLACES PRINT NEWSPAPER MEDIA STUDENTS PREFERENCES AND PERCEPTIONS

18 Pages : 264-273

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).18      10.31703/gdpmr.2023(VI-II).18      Published : Jun 2023

Online News Displaces Print Newspaper: Media Students' Preferences and Perceptions

    This study extends the uses and gratifications theory to explore the uses of general, time, daily, and weekly news. It also applies the theory of media displacement to investigate the ease, preference, emergency use, credibility perception, and confidence in forming opinions for news from print newspapers and online sources. A survey with 244 students from communication and media disciplines in Lahore's universities revealed that 68% of media students read news for only 30 minutes daily. 65% preferred daily updates and found it easier to access news online (62%). During emergencies, 79% relied on online news, but only 52% considered it authentic. Despite concerns about tree wastage, 67% favoured free access to online news, with only 33% willing to purchase print newspapers. This study supports the media displacement hypothesis, suggesting that online news is displacing print newspapers due to affordability, posing significant implications for newspaper management.

    Online News, Newspaper, Students’ Preferences, Students’ Perceptions, Media Displacement
    (1) Umair Shahzad
    Ph.D. Scholar, Department of Mass Communication, Superior University, Lahore, Punjab, Pakistan.
    (2) Mudassar Hussain
    Lecturer, Department of Mass Communication, Garrison University, Lahore, Punjab, Pakistan.
    (3) Syed Muhammad Saqib Saleem
    Assistant Professor, Department of Mass Communication, Forman Christian College (A Chartered University), Lahore, Punjab, Pakistan.
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Cite this article

    APA : Shahzad, U., Hussain, M., & Saleem, S. M. S. (2023). Online News Displaces Print Newspaper: Media Students' Preferences and Perceptions. Global Digital & Print Media Review, VI(II), 264-273. https://doi.org/10.31703/gdpmr.2023(VI-II).18
    CHICAGO : Shahzad, Umair, Mudassar Hussain, and Syed Muhammad Saqib Saleem. 2023. "Online News Displaces Print Newspaper: Media Students' Preferences and Perceptions." Global Digital & Print Media Review, VI (II): 264-273 doi: 10.31703/gdpmr.2023(VI-II).18
    HARVARD : SHAHZAD, U., HUSSAIN, M. & SALEEM, S. M. S. 2023. Online News Displaces Print Newspaper: Media Students' Preferences and Perceptions. Global Digital & Print Media Review, VI, 264-273.
    MHRA : Shahzad, Umair, Mudassar Hussain, and Syed Muhammad Saqib Saleem. 2023. "Online News Displaces Print Newspaper: Media Students' Preferences and Perceptions." Global Digital & Print Media Review, VI: 264-273
    MLA : Shahzad, Umair, Mudassar Hussain, and Syed Muhammad Saqib Saleem. "Online News Displaces Print Newspaper: Media Students' Preferences and Perceptions." Global Digital & Print Media Review, VI.II (2023): 264-273 Print.
    OXFORD : Shahzad, Umair, Hussain, Mudassar, and Saleem, Syed Muhammad Saqib (2023), "Online News Displaces Print Newspaper: Media Students' Preferences and Perceptions", Global Digital & Print Media Review, VI (II), 264-273
    TURABIAN : Shahzad, Umair, Mudassar Hussain, and Syed Muhammad Saqib Saleem. "Online News Displaces Print Newspaper: Media Students' Preferences and Perceptions." Global Digital & Print Media Review VI, no. II (2023): 264-273. https://doi.org/10.31703/gdpmr.2023(VI-II).18