Political Unfriending on Social Media: A Survey Study
Political unfriending on social media in Pakistan refers to the increasing usage of social media platforms for political discourse and activism in the country. This research purpose is to explore the extent to which individuals are influenced by political differences and how this influence ultimately provokes them to unfriend other users from their social networks, this was observed under the umbrella of cognitive dissonance theory. In order to study this, a Survey was adopted as the research methodology to observe the viewpoints of individuals with respect to their political preferences on social media by employing a quantitative research design with the help of university students, a sample of 300 respondents was selected who responded over a questionnaire based upon closed-ended questions along with systematic sampling technique which is used for analyzing and interpreting data which helped us to draw a valid conclusion.
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Social media, Political Disagreement, Unfriending, Social Media Engagement, Social Networking Sites, Political Talk.
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(1) Haseena Naeem
Independent Media Researcher, Pakistan.
(2) Shabir Hussain
Professor, Department of Media Studies, Bahria University Islamabad, Pakistan.
Cite this article
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APA : Naeem, H., & Hussain, S. (2023). Political Unfriending on Social Media: A Survey Study. Global Digital & Print Media Review, VI(I), 313-323. https://doi.org/10.31703/gdpmr.2023(VI-I).25
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CHICAGO : Naeem, Haseena, and Shabir Hussain. 2023. "Political Unfriending on Social Media: A Survey Study." Global Digital & Print Media Review, VI (I): 313-323 doi: 10.31703/gdpmr.2023(VI-I).25
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HARVARD : NAEEM, H. & HUSSAIN, S. 2023. Political Unfriending on Social Media: A Survey Study. Global Digital & Print Media Review, VI, 313-323.
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MHRA : Naeem, Haseena, and Shabir Hussain. 2023. "Political Unfriending on Social Media: A Survey Study." Global Digital & Print Media Review, VI: 313-323
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MLA : Naeem, Haseena, and Shabir Hussain. "Political Unfriending on Social Media: A Survey Study." Global Digital & Print Media Review, VI.I (2023): 313-323 Print.
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OXFORD : Naeem, Haseena and Hussain, Shabir (2023), "Political Unfriending on Social Media: A Survey Study", Global Digital & Print Media Review, VI (I), 313-323
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TURABIAN : Naeem, Haseena, and Shabir Hussain. "Political Unfriending on Social Media: A Survey Study." Global Digital & Print Media Review VI, no. I (2023): 313-323. https://doi.org/10.31703/gdpmr.2023(VI-I).25