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THE PORTRAYAL OF PASHTUN CULTURE IN PAKISTANI URDU MOVIES

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http://dx.doi.org/10.31703/gdpmr.2021(IV-I).01      10.31703/gdpmr.2021(IV-I).01      Published : Mar 2021

The Portrayal of Pashtun Culture in Pakistani Urdu Movies

Abstract

    The world has been advanced with the invention of technologies like cell phones, the radio, television and the internet.People have a lot of options to make them entertain, learn, talk and impart and share information. Today different kinds of programs can be watched, read and listened to on electronic, print and online media.Now the number of violations has been observed and criticized by the masses regarding the content of films. In the present study to investigate the portrayal of Pashtun in Urdu movies quantitative method of research is used for this content analysis way is applied to reach the results and coding sheets are drawn to calculate the number of violations in targeted variables. In this study it is concluded that Pakistani Urdu films contains lot of critics because Pashtun culture portrayed and framed doesn't match to the realities.

    Pashtun, Pashtun Culture, Urdu Films, Greetings, Customs and Traditions

    (1) Rashid Ishaq
    Lecturer, Department of Journalism, Kohat University of Science and Technology, Kohat, KP, Pakistan.
    (2) Rehana Manawar
    Lecturer, Mass Communication, University of NUML, Islamabad, Pakistan.
    (3) Muhammad Naseem Anwar
    Lecturer, Department of Mass Communication, Rawalpindi Women University, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Ishaq, Rashid, Rehana Manawar, and Muhammad Naseem Anwar. 2021. "The Portrayal of Pashtun Culture in Pakistani Urdu Movies." Global Digital & Print Media Review, IV (I): 1 - 15 doi: 10.31703/gdpmr.2021(IV-I).01

HARVARD

    HARVARD : ISHAQ, R., MANAWAR, R. & ANWAR, M. N. 2021. The Portrayal of Pashtun Culture in Pakistani Urdu Movies. Global Digital & Print Media Review, IV, 1 - 15.

MHRA

    MHRA : Ishaq, Rashid, Rehana Manawar, and Muhammad Naseem Anwar. 2021. "The Portrayal of Pashtun Culture in Pakistani Urdu Movies." Global Digital & Print Media Review, IV: 1 - 15

MLA

    MLA : Ishaq, Rashid, Rehana Manawar, and Muhammad Naseem Anwar. "The Portrayal of Pashtun Culture in Pakistani Urdu Movies." Global Digital & Print Media Review, IV.I (2021): 1 - 15 Print.

OXFORD

    OXFORD : Ishaq, Rashid, Manawar, Rehana, and Anwar, Muhammad Naseem (2021), "The Portrayal of Pashtun Culture in Pakistani Urdu Movies", Global Digital & Print Media Review, IV (I), 1 - 15

TURABIAN

    TURABIAN : Ishaq, Rashid, Rehana Manawar, and Muhammad Naseem Anwar. "The Portrayal of Pashtun Culture in Pakistani Urdu Movies." Global Digital & Print Media Review IV, no. I (2021): 1 - 15. https://doi.org/10.31703/gdpmr.2021(IV-I).01