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THE SOCIAL MEDIA INTERACTIVITY IN THE PERSPECTIVE OF MEDIA ECOLOGY

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http://dx.doi.org/10.31703/gdpmr.2023(VI-I).01      10.31703/gdpmr.2023(VI-I).01      Published : Mar 2023

The Social Media Interactivity in the Perspective of Media Ecology

Abstract

    This study looks at the media ecology theoretical framework to explore the impact of social media interactivity on users. This study argues that different age groups impact differently via social media interactions it's all depends on their demographics such as age, qualification, and socioeconomic status. The findings confirms that social media interactivity happened due to individual gratification but it creates an impact on the human environment as media ecology claimed.This study uses the qualitative technique of face-to-face in-depth interviews with a total of 16 participants to achieve its goals, and it presents its findings using inductive thematic analysis. The study came to the conclusion that both Digital Natives and Digital Immigrants' social behavior and self-concept are impacted by their frequent use of social media platforms.

    Media Ecology, Social Media, Interactivity, Social Behavior and Self-Concept

    (1) Safa Ilyas Ahmed
    Ph.D. Scholar, Lahore College for Women University, Lahore, Punjab, Pakistan/Lecturer, University of South Asia, Lahore, Punjab, Pakistan.
    (2) Anjum Zia
    Professor, University of Management and Technology, Lahore, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Ahmed, Safa Ilyas, and Anjum Zia. 2023. "The Social Media Interactivity in the Perspective of Media Ecology." Global Digital & Print Media Review, VI (I): 1-9 doi: 10.31703/gdpmr.2023(VI-I).01

HARVARD

    HARVARD : AHMED, S. I. & ZIA, A. 2023. The Social Media Interactivity in the Perspective of Media Ecology. Global Digital & Print Media Review, VI, 1-9.

MHRA

    MHRA : Ahmed, Safa Ilyas, and Anjum Zia. 2023. "The Social Media Interactivity in the Perspective of Media Ecology." Global Digital & Print Media Review, VI: 1-9

MLA

    MLA : Ahmed, Safa Ilyas, and Anjum Zia. "The Social Media Interactivity in the Perspective of Media Ecology." Global Digital & Print Media Review, VI.I (2023): 1-9 Print.

OXFORD

    OXFORD : Ahmed, Safa Ilyas and Zia, Anjum (2023), "The Social Media Interactivity in the Perspective of Media Ecology", Global Digital & Print Media Review, VI (I), 1-9

TURABIAN

    TURABIAN : Ahmed, Safa Ilyas, and Anjum Zia. "The Social Media Interactivity in the Perspective of Media Ecology." Global Digital & Print Media Review VI, no. I (2023): 1-9. https://doi.org/10.31703/gdpmr.2023(VI-I).01