NAVIGATING CUSTOMER RELATIONSHIPS UNRAVELING SOCIAL MEDIA MARKETINGS IMPACT ON BUYING INTENTION IN PAKISTANS TOURISM SECTOR WITH BRAND EQUITY AS A MODERATOR

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).21      10.31703/gdpmr.2023(VI-II).21      Published : Jun 2023
Authored by : Muhammad Gulraiz Tariq , Muhammad Ziaullah , Muhammad Aqtab Ahmad

21 Pages : 299-311

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Cite this article

    APA : Tariq, M. G., Ziaullah, M., & Ahmad, M. A. (2023). Navigating Customer Relationships: Unraveling Social Media Marketing's Impact on Buying Intention in Pakistan's Tourism Sector with Brand Equity as a Moderator. Global Digital & Print Media Review, VI(II), 299-311. https://doi.org/10.31703/gdpmr.2023(VI-II).21
    CHICAGO : Tariq, Muhammad Gulraiz, Muhammad Ziaullah, and Muhammad Aqtab Ahmad. 2023. "Navigating Customer Relationships: Unraveling Social Media Marketing's Impact on Buying Intention in Pakistan's Tourism Sector with Brand Equity as a Moderator." Global Digital & Print Media Review, VI (II): 299-311 doi: 10.31703/gdpmr.2023(VI-II).21
    HARVARD : TARIQ, M. G., ZIAULLAH, M. & AHMAD, M. A. 2023. Navigating Customer Relationships: Unraveling Social Media Marketing's Impact on Buying Intention in Pakistan's Tourism Sector with Brand Equity as a Moderator. Global Digital & Print Media Review, VI, 299-311.
    MHRA : Tariq, Muhammad Gulraiz, Muhammad Ziaullah, and Muhammad Aqtab Ahmad. 2023. "Navigating Customer Relationships: Unraveling Social Media Marketing's Impact on Buying Intention in Pakistan's Tourism Sector with Brand Equity as a Moderator." Global Digital & Print Media Review, VI: 299-311
    MLA : Tariq, Muhammad Gulraiz, Muhammad Ziaullah, and Muhammad Aqtab Ahmad. "Navigating Customer Relationships: Unraveling Social Media Marketing's Impact on Buying Intention in Pakistan's Tourism Sector with Brand Equity as a Moderator." Global Digital & Print Media Review, VI.II (2023): 299-311 Print.
    OXFORD : Tariq, Muhammad Gulraiz, Ziaullah, Muhammad, and Ahmad, Muhammad Aqtab (2023), "Navigating Customer Relationships: Unraveling Social Media Marketing's Impact on Buying Intention in Pakistan's Tourism Sector with Brand Equity as a Moderator", Global Digital & Print Media Review, VI (II), 299-311
    TURABIAN : Tariq, Muhammad Gulraiz, Muhammad Ziaullah, and Muhammad Aqtab Ahmad. "Navigating Customer Relationships: Unraveling Social Media Marketing's Impact on Buying Intention in Pakistan's Tourism Sector with Brand Equity as a Moderator." Global Digital & Print Media Review VI, no. II (2023): 299-311. https://doi.org/10.31703/gdpmr.2023(VI-II).21